- On this episode, I do the show.
(hip hop music)
You ask questions
and I answer them.
This is The #AskGaryVee Show.
Hey, everybody. This is Gary Vay-ner-chuk.
And this is The #AskGaryVee Show, episode 101.
So, yeah, yeah. We're gonna keep doing it, you know.
It's funny. I have hardcore hardcore fans I appreciate,
thank you so much,
that literally emailed me the two episodes all time
on the Wine Library TV where I flirted about retiring.
So, you know. Old tricks are hard to drop sometimes.
So, thank you so much for everybody who came out
for episode 100.
It was epic. Thank you to the team.
Thank you guys so much.
57 minutes of edited magic.
If you have not watched episode 100, it is a huge mistake.
DRock, link it up.
India?
Let's get into the show.
- [Voiceover] Lati asks, "Why would people sell clothes
"on Instagram when people can just go to the
"ACTUAL STORE to get what you're selling?"
This is gonna be so fun.
This new format is gonna be so fun.
All right. One more time, what's the name?
- [India] Lati?
(laughs)
- I'm so pumped we came up with this.
Latte. Latte. Lati?
Lati, great question.
Listen, Lati.
The reason this is happening is because
marketers ruin everything.
Anytime a lot of people pay attention to something,
and that's what's happening on Instagram,
it evolves, right.
It started off as artistic photographers doing their thing,
then people started moving and kind of putting their selfies
and their lives on there, started becoming the new Facebook.
And, so, once there's that much attention,
business people, like myself, and others can't help it
but go in there and try to start selling things to others.
It's just the way it is.
Now, the nice thing about Instagram though is
is that it's not gonna pop up in your feed.
You gotta follow them.
So, clearly you followed this person,
or your friend followed this person,
if they showed it to them.
I'm not sure how you saw somebody selling there,
but you're more than welcome to unfollow.
So, you know, you can take your time and go on Twitter
and complain about it,
which I love, I love the sass,
but the fact of the matter is the quick unfollow
will keep you away from it,
unlike other platforms.
I expect Instagram to go that route,
because that's how you make money.
But that's the reason.
The reason is because people are paying attention,
and where people are paying attention
is an opportunity to sell.
Just like listening to the radio, just like watching TV,
just like turning the pages in a newspaper,
just like go on an internet websites with banners.
If someone's paying attention, someone is trying to sell.
- [Voiceover] Ryan Andrew says, "Marketing to the next generation
through Facebook is on par with ads in the yellow pages.
Anyone disagree? Facebook is dead. What's next?
Ryan, hey. It's me, Gary Vee.
I know we don't know each other,
but Alex is gonna be hitting you up with a link to this.
I massively disagree.
As a matter of fact, emphatically disagree.
I think what's next is people waking up and realizing
Facebook is just starting to grow.
I have made the mistake,
many times in my career,
of the same thing that you're saying on Twitter.
Which was, I said in 2003,
"Hey, SEM. Google Adwords is dead. What's next?"
While Google was just starting.
Facebook "dark posts" the ability to reach out to everybody.
Don't forget, you know.
Yellowpages is more like Google Search.
You're going there to find something.
Facebook's coming to you.
You're in a feed, and you're seeing it.
No more the right side of a desktop.
I don't even know what this is.
This is like an artifact, right?
And, so, the fact of the matter is
no more on the right side of a website.
It's coming in your feed.
And if you know how to target,
and you know how to create content properly, you win.
And, so, I would say I disagree.
And number two, what's next is
people understanding what's really happening in Facebook.
Like do it right on spot.
- [Steve] Do you explain to any of your fans
what you are doing here?
- No, but they'll figure it out.
I think there's, you know.
Well, since we don't edit anymore, Steve,
this black and white version is clearly gonna explain
what we're doing, which is, cat's out of the bag
now that fucking Steve ruined it.
I'm planning on going a little bit of run here of like
looking for questions on Twitter.
This is gonna be a lot of fun.
And I promise I'll mix in your questions,
because I appreciate you the most.
But we're gonna have a little bit of fun here.
And it's also gonna allow me to round out the questions,
because the VaynerNation, much like me,
we get into ruts, we're asking similar questions.
You know, let's see what comes up next.
India.
- [India] It's from Isaias.
- Follow my queue here, India.
Ask the weird and funny question.
- [India] The weird and funny one?
- Yes. Go ahead. - [India] Oh, I'm sorry.
(laughs)
- [Voiceover] Gina asks,
"Wait. How does one deactivate Twitter?"
(laughs)
Gina? Hey, Gina. It's Gary.
It's really easy to deactivate Twitter on your phone.
It's called deleting the app itself.
Hope it works for you.
- [Voiceover] Issy says, "People ruined the artistic intention
"of Instagram. Like now people try to sell a fridge on it. The fuck?"
I like how you delivered that.
Yeah, I mean this is clearly the theme of the show.
Oh, by the way. Real quick shout out to Scott.
This is an incredible personal wine box.
Let's give them PersonalizedWineBoxes.com shout out.
I love how people are hacking me for free promotion.
I feel like a sucker right now,
but like, I do love.
And Chris, this is insane.
I mean, Chris Green, this is just absolutely insane.
Show them up, D-Rock.
This is unbelievable.
He dismantled it.
How about this?
I mean, does Aton know about this?
Listen, I just said it earlier.
People are ruining Instagram.
People are trying to sell their fridges,
people are trying to sell clothes.
There was one that I saw,
"Why are people trying to sell food on Instagram?"
But I didn't think I could stop from
laughing through that question from India.
The bottom line is attention, attention, attention.
That's where the value prop is.
You know, the reason I picked both those questions
is to thematicsize this episode.
I don't know what that means, sorry.
Grammar police.
But the theme of this show is very simple,
which is Instagram has the attention,
people are gonna sell on it, get over it.
That's what's always gonna happen.
And, so, the reason people are trying to sell you
a fridge on Instagram is the same reason
you asked the question on Twitter.
Which means, it caught your attention.
Where as if they tried to sell their fridge on Twitter,
I'm not sure it would have.
Get it?
- [Voiceover] Kwan's Kitchen asks,
"How many of you guys use Pinterest?
We're just finding our feet on it.
What would like to see from Kwan's Kitchen?
Kwan's Kitchen, big should out to you guys.
I love the businesses that are going into the trenches
and actually asking their users what they want to see.
My friends, all you small businesses out there,
all you solo entrepreneurs, Kwan's Kitchen,
a Chinese restaurant in Scotland, big ups
here from USA.
Bless you. From USA America.
I'm very proud of that execution,
because you're gonna get insight and see what happens.
Somebody in the social media team,
or maybe the owner of Kwan's Kitchen's like,
"Hey, let me put this out there."
And sure enough, some crazy dude decides to pick it up
and put it on his show
where a lot of people are gonna see it.
Great exposure. All my Scotland,
I'm triple confirming this,
So all my Scottish friends, please if you're watching
The #AskGaryVee show, go visit Kwan's,
give him some daps.
Don't you agree, Steve?
- Totally agree, yes.
- You know, this is a great question.
I think Pinterest is an incredibly important platform.
I think Pinterest, am I too close to you, DRock?
What are you sad about?
- [DRock] I hit my stomach.
- You hit your stomach with the bar?
I got it.
Kwan's Pinterest, my friends, VaynerNation,
everyone who's listening to this,
Kwan's Kitchen, not Kwan's Kitchen.
Excuse me, DRock's distracting me.
Pinterest. Pinterest is the new social network for search.
Right? It was a social network, it's a search engine.
Pinterest is a search engine.
People are searching on there,
and they're getting visual search.
Andrew, I see you shaking your head.
Get in here. Get in here. Get over here. Come over here.
Give me a hug.
I saw you in the corner of my eye, right?
You don't get as much air time as everyone.
Why dont you tell. Kneel down, because I don't like
when people are taller than me.
- I'm already short.
- Well, that's fine, but I'm really short, too.
Tell the VaynerNation what you do here.
- I'm the designer for Gary.
- Why were you shaking your head so emphatically?
What is your behavior on Pinterest?
- Well, I'm not a huge Pinterest lover,
but designing a lot of your stuff on Pinterest
people search for it, and it seems pretty important.
- All right. That was terrible.
The bottom line is there will be no
Ask Andrew Show any time soon, keep designing.
I get it, but I'm tremendous on the spot.
Well, I am Steve.
- I'm not disagreeing.
- [Gary] Okay. Well, thank you.
- Pinterest searching.
- Yeah, I mean look. DRock, over here.
It's a search engine.
It's a search engine, it's visual search.
We've become all more visual.
There's a real visual revolution.
And I actually think Google should be shaking in their pants
around what's going on in Pinterest.
I think Pinterest is a tremendous ad product.
So, I would say put out a lot of stuff,
and put out a lot of stuff of your dishes and your meals,
but don't make them stock photos.
Get them out there.
I would make infographics.
I would make an infographic of
the perfect Chinese food dinner.
Where it's like, step one, do this.
Step two, like drink water.
Step three, try this trick.
Step four, you know like make it fun.
Step four, like talk to your friends.
Step five, play with the fortune cookie.
Like, a really fun piece of content that I could see going
tremendously well for you.
I think infographics over index.
I think photos of the, here's an incredible thing
if you have a physical location.
What about photos of the street that you're on?
That's cool.
Just take a nice photo of the street that you're on.
What about you taking the lead,
and you taking photos of the
fellow business owners around you.
There's a lot of creative things.
Act like a media company,
put out content that's interesting.
Put out content that's valuable to people.
Not in your best interest.
Not your menu, not your store.
It can't be all about you.
It needs to be all about what could they possibly want.
Pinterest is growing in the male demo,
because it's just valuable.
It's converting into a hardcore search engine.
It's going to be an enormously big deal.
I'm all-in on Pinterest.
I invested at Vayner/RSE in the last round of Pinterest
at an $11 billion dollar valuation.
That I think is under priced massively.
- Hi, Gary. So, I heard, to be the best,
you have to learn from the best.
So, I'm gonna be a little bit cheeky here and ask,
how do I get a job working for you?
- Great question, and it happens all the time.
And the reason I want to take this is,
obviously after episode 100, I had 12 to 15 people,
and by the way that almost fell and broke.
I had 12 to 15 people at the show ask me like,
"Hey, I want to work for you."
I'm always flattered by that.
I get hundred of emails a month.
And I think it comes down to, there is no right answer.
There's plenty of people that've gotten here
by pounding me 15 times,
and then eventually I get them an interview,
but I think that's going 0 for 47.
So, that's like an interesting insight to
people that pound me 47 times.
There's people that just went through the system
and just applied,
and VaynerMedia's website has tons of job openings.
I think the one move that a lot of people haven't done,
other than maybe DRock, that I can think of.
And that's really interesting,
I wasn't gonna give this answer.
I was gonna go in a different direction.
Kevin Rose, founder of Digg,
internet personality extraordinaire, great friend,
did something super smart.
Years ago he wanted to get into Square,
he thought it was gonna be a big company,
and Jack didn't let him in.
Jack had his homies that came in.
So, Kevin went out and made a video
that was enormously interesting
with great insights and things around Square.
And it was so viral, and it was so strong,
and that gave him the ability to invest in Square
at a very early stage
where now it's worth billions on paper.
And I've always been fascinated by that.
DRock. DRock, how many times did you reach out
to do a video for me?
One? Was it lucky like that? Three?
So, DRock, three times reached out
and asked to do a video.
Paid forward first, made a piece of content,
showed me his skills,
and then, you know.
Obviously, the rest is history.
Now, he's like, I mean I don't know if you guys are
paying attention, but like,
he's got a bigger fan base than I do.
So, I, you know. Look, look.
Chris Green now could,
like I'd hire Chris Green to make Lego structures
for clients at VaynerMedia.
I'm not even joking.
He's doing his own thing,
but if Chris hit me up and said,
"I want to make Lego-like structures
for campaigns at VaynerMedia,"
I would hire him.
Here it is, I see it.
I mean, India's hair is long.
Like the Starbucks thing.
Like Stephan's Brooklyn hat.
Like the detail is insanity here.
I mean, just crazy.
So, so, you know. You know.
I think doing something first is a real hack.
So, give that some thought.
Question of the day.
What would you like to see happen
over the next 100 episodes of The #AskGaryVee Show,
and I'm really gonna read all these.
It's Memorial Day weekend.
Give me your kind of two to three bullets
on the first 100 episode's experience.
The value prop, it became repetitive, it's better than ever.
Give me concepts, thoughts.
Your three bullets on the first 100 episodes.
Thank you for being part of this ride.
I'm clearly enjoying it.
I'm projecting at least 100 more episodes.
You keep asking questions,
I'll clearly keep answering them.
Cool.
- [India] People at the end of the show were like,
"What are you guys gonna do now?"
- [Steve] Nope, you're out of a job.
- Oh, really? Like that night?
- [India] They were like, "What are you gonna do?"
- "Oh, sorry. Sorry, India. Do you want to work with me?"