Hey, everyone, I'm Tamar, and I lead
product at Slack.
Some legalese first.
Some of what you see here may be
forward looking, so I want to
encourage everyone to please make
your purchasing decisions based on
products and services that are
currently available.
That said, let me tell you about
Slack. Slack is where
work happens.
Whether it's working across teams
and time zones, synchronous or
asynchronous, in-person or remote,
structured or informal, Slack
is the Digital HQ for all
businesses.
Slack brings people and information together
in Channels, builds relationships
with partners and customers in
Slack Connect and connects your
systems and people together with
Slack Workflows.
Let's take a look.
Here we are in Slack, where it's
easy to find all the people you work
with, communicate directly with
them and collaborate as a team.
Channels are listed on the left hand
side and can be created for any
project, topic or team.
A Channel's a space that has all the
right people, files and
conversations in one place.
They're useful for so many things:
team communication, org-wide
announcements, incident management
and so much more.
Everyone knows exactly where
to go for the information they need.
One of my favorite examples is how
we use channels for building new
product features.
Every feature has its own channel.
All the people working on the
feature documents, explaining
the feature and comments and
feedback are in one place.
It's open and transparent for anyone
in the company to follow along, no
matter what team they're in or where
they are.
Video, voice and screen recordings
are also great to share in Slack.
When working remotely, a video
helps you have a sense of belonging.
It captures nuance in ways
that text alone can't.
For example, in this design team
channel, designers often post video
messages to show off new designs.
People respond with questions or
just encouragement, with a video
or in any format they want.
Bonus points, doing this
asynchronously removes the need for
a meeting.
Teams also communicate through
Huddles, a lightweight
audio first way of spinning up
a live conversation in any channel.
Huddles create those spontaneous
interactions you used to have at
the office.
Like after a customer call when
you used to walk over to somebody's
desk. Now you just jump on a huddle
to debrief.
Anyone available can join and the
best part: they're live
captioned, so it's accessible
to everyone
And everything added to Slack
becomes part of a searchable
repository.
That's right.
All the conversations, information
and people are searchable.
Yes. Even those video and voice
messages.
Slack Search is a central place to
discover all of the information
when you need it.
It also makes it easy for new
employees and team members to come
up to speed.
Slack Connect is a secure space that
connects you with people
outside your organization, the same
way you connect with teams inside
your organization.
For example, I share product
plans with our customer advisory
board and they give me feedback in
our shared channel.
From retailers to the world's
largest financial services firms,
over 91,000 companies
are running their businesses on
Slack Connect to work in a new
way without all the planes, trains
and automobiles.
But communication at work doesn't
just happen between people.
We also work with data
and other systems.
A typical enterprise uses more
than a thousand different software
tools.
Slack makes it easy to bring them
together in one place.
The Slack App Directory
has over 2,500 apps
for you to connect into your
channels.
When I need to prep for a customer
meeting, I frequently use the
Salesforce integration to pull
up real time customer information.
I get what I need without having
to ask anyone or schedule a
meeting.
Same goes for any type of app from
document sharing and web meetings
to H.R. and budget apps.
It's all there in one place without
having to leave Slack.
It's easy to use all of these
systems and customize workflows
for your unique way of working with
our Workflow Builder.
You could add workflows to channels
to automate tasks.
For example, share updates, run a
virtual stand up or moderate a live
Q&A session.
All without writing any code.
Millions of people use workflows
every day to streamline work and
save time.
As we like to say, when work flows,
customer success grows.
So that's a quick look at our
product.
We have an incredible vision for the
future.
That vision was built together
with our customers, and T-Mobile
is one of those customers.
Today, nearly one 100,000 T-Mobile
employees are using Slack with
over 6,000 workflows and
delivering for over
102 million customers.
Now, let's see how Slack and
Salesforce work together.
For that, let me get help from a
friend.
Thanks Tamar!
Let's do this.
We've completely transformed
Customer 360 to be Slack-first.
What that means is you can create
workflows across any line of
business, whether it's sales,
service, marketing and more.
IBM is using Salesforce and Slack
to become more connected, more
productive and more innovative.
This is truly the future of work.
Your Digital HQ, powering
success from anywhere.
Let's see the Slack-first
Customer 360 come to life in a demo,
starting with marketing.
IBM marketers use Slack-first
Marketing to be data driven,
delivering effective campaigns and
growth.
Tableau operates on autopilot,
sending pipeline reports for
marketers to view right in their
channel.
And when a campaign needs a boost,
teams are notified.
They don't need a 30 minute meeting.
Just jump in a Slack Huddle for a
quick call.
Here they make a data-driven
decision to create a video for the
IBM Data Fabric product,
and they need outside help to make
it happen.
It's easy to engage people outside
your company, such as an agency via
Slack Connect.
Whether sharing briefs or documents
or anything, it's all secure
and in one place.
Important items are bookmarked.
No more time wasted searching for
stuff in email.
And providing feedback
is fun, too.
IBM uses emojis and
reactjis to respond, even approve.
My favorite is this dancing pony
plus a good ol' confetti pop.
Now, sharing content is easy
and the best part: of all
of this is directly in Slack.
No toggling between apps.
All the work just flows.
With Slack-first Marketing, when
work flows, relationships
grow.
Now let's see how IBM sales
teams are working in Slack.
IBM reps start their day and their
Digital HQ with personalized
Daily Briefs.
They make the most of every minute
with prioritized tasks, meetings
and deals.
And any new important information
from across the company.
That new IBM Data Fabric video
is out and creating buzz.
The team wants to work on a deal
strategy around this.
Collaborating on accounts and
opportunities is easy in the deal
rooms.
Deal rooms like this one bring
together all the right people, files
and conversations from across the
organization for teams to work
together.
Think about all the people across
sales, legal, finance, operations,
products, support and marketing and
more that are needed to get deals
done.
Workflows streamline these business
processes.
Here, the IBM rep uses
an "Exec Sponsor Request" to speed
up a deal cycle.
And Workflows help with so much
more.
Meeting notes are automatically
added, new contacts are
automatically created and reps are
notified of account updates - all
in Slack.
Deals are done in record time.
With Slack-first Sales, when work
flows, revenue grows.
Personally, I do love saving time
to get more done and focus.
Speaking of getting more done, the
team is over there working really
hard.
I should send them a pizza.
And of course I can do that right in
Slack.
So easy!
And you know what else is easy?
IBM's Customer Service.
IBM service agents use Slack-first
Service.
They spend their day working cases
and solving problems for their
customers across every channel.
And what happens when they need to
escalate for help?
They use swarms like this one to
work together and resolve issues
faster.
Expert Finder identifies the right
team members to add a channel based
on their skills.
No more guesswork.
All the necessary and related
information like case status
metrics, customer details, history,
the SLA and more are all in
the swarm.
From the moment a case swarm is
started, the right teams are
notified so they can take action.
So check this out.
Because we have a single view of the
customer, workflows temporarily
pause automated marketing emails and
notify sales reps, helping everyone
put customers first.
You don't want them getting a
marketing promotion or a sales call
during a case escalation.
Right?
When everyone is working together
with a single view of the customer,
problems are solved faster and
customers are happier.
Case closed.
With Slack-first Service, when work
flows customer satisfaction
grows.
Now, IBM's sales,
service and marketing teams are
working together in their
Digital HQ.
With a Slack-first Customer 360,
they succeed from anywhere, keeping
the pipeline growing, deals closing,
and customers smiling.
Let's take it home with this big IBM
Data Fabric deal.
Right in Slack, With DocuSign
seamlessly integrated, the contract
is signed, reps are reminded to keep
their opportunities up to date and
the deal is done.
To put a bow on it, let's
congratulate everyone and thank the
teams.
Right from the channel, everyone
shares personal videos with fun and
flair.
It's not just a win, it's a team
celebration.
Did someone order a pizza?
You bet I did.
How can it work for you?
Check out the link.
Thanks for watching.
I'll see you next time.