- Three automations you must have for your online store.
(bright upbeat music)
Hi, this Andriy, founder of Flowium.
If you're first timer on this channel,
we post every Thursday new video
about eCommerce Email Marketing Klaviyo tips and tricks.
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Today we'll talk about the three must have automations
in your online store.
So the first one is,
let me give you a hint for you to guess.
So, just imagine you are starting a new series,
like watching new series on Netflix,
or you want to movie with your loved ones.
How do people start?
Like how do they typically start movies or TV series?
With some kind of introduction.
We want to know,
they need to tell us what is it about?
Who is the main actors and so forth.
The same thing was Email Marketing.
The main automations we must have,
everybody must have in their eCommerce business
is welcome series, also known as pre-purchase series.
Welcome series starts and triggered by event.
Like people are subscribing to your newsletter list.
People are requesting some kind of information.
People are submitting contact calls for them.
You want to send some generic emails about who you are.
About your mission,
about your company, so forth.
I do not want to invest a lot of time about this.
Why?
Because last week we released a new podcast episode
about this flow,
and Alissa and Vira went through the entire strategy,
from Email number one,
I believe up to Email number eight,
and they explained each Email.
So I strongly suggest you to go to any podcasts platform
where you listen to your podcast and listen to that episode.
Flow number two,
is Abandonment Cart.
Yes.
We all hear a lot of things about abandonment cart
and there's much way how you can do it,
but the baseline, you must have it.
You can have only one Email in abandonment cart,
but it's much better than nothing.
A lot of people are abandoning their cart.
Here's the two resources.
First, if you want to set up abandonment cart
and you use Klaviyo,
in our YouTube channel,
we have a tutorial on how to set up abandonment cart.
Abandonment cart in Klaviyo, as well as another video,
how to optimize your abandonment cart Emails.
If you're looking for abandonment cart strategy,
what Emails to include,
sequence,
where to save them?
Again, (chuckles) back to our podcasts,
we have an episode where Alissa and Vira
talks about abandonment cart strategies.
Third flow is, Browser abandonment.
Browser abandonment is something like,
are you visiting store?
Like boutique store physically
and you checking some t-shirt or some pants
and sales person stopped by and like,
"Hey, Mr., do you have any questions?
"Can I help you?"
Same thing here, browser abandonment,
we are tracking their behavior,
our customer behavior on your website, in your store.
Let's say they did not purchase,
maybe two hours or four hours later, you say like,
"Hey, Mr. Client, I noticed that you were checking
"this t-shirt, do you have any questions?
"Can we help you?
"Are you looking for the right size?"
So this is like, very soft approach.
We do not want to sell them, like do the hard sales pitch.
We just softly asking them like,
"Hey, do you need any help?"
And if you're looking to set up browser abandonment flow,
in Klaviyo, if you use Klaviyo, on our YouTube channel,
we have tutorial about this.
By the way,
all resources will be under this video with the link.
So you can just click.
I will try it to put it in the card somewhere
like it will slide in, slide out (chuckles).
Those are the fundamental,
but they are very crucial automations,
you must have in your eCommerce business.
Without them, you're just leaving money on the table.
I strongly recommend for you to implement them
as soon as possible.
If you have any additional questions about this video
or any other video, please leave them below
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because we're posting every Thursday.
Thank you.