Rarely seems to happen in life. But my favorite Panerai
is the least expensive one. I'll tell you why coming up.
If you're watching this video, you probably already know a lot about the history of Panerai.
Here at SwissWatch Expo, we love the brand and it's one of our favorites
watches to sell. I love to get it on people's wrists. And for a lot of people though, it's a
little bit confusing. I'll tell you there's four lines at Panerai. They have the Luminor, Radiomir,
Submersible and Due - and the most popular of these is the Luminor. This is the one that has
the traditional look. Most likely, when you think of Panerai, you're thinking of
the Luminor. The company history goes back to the 1930s, 40s. They were making
fine instruments for military applications. They were making watches for the Italian Royal Navy.
And then they finally started being sold to the public in 1993.
You had a couple of big names, Sylvester Stallone, and Arnold Schwartzenegger
really started wearing the watches and being photographed in them. And they became really
popular. They were eventually bought in the nineties by the group that became Richemont.
And that's when the power of that brand really got behind them. And they became a much more of
a proliferation of the brand. And so now we see loads of different variations.
There's probably a Panerai for everyone, but this is the one that's the most popular. The Luminor
line. You'll see it as Luminor Marina, there are different complications. There are different
links of power reserve there's GMTs, there's flyback, rattrapante, chronographs. They did
a Tourbillon. They've even done a equation of timewatch some crazy stuff, but I say it,
it rarely happens in life. That my favorite thing in one brand would be the least expensive one. But
here it is in Panerai. I love the Base Luminor. I mean, they, they, they even tell you right
up front in the name, it uses the word Base. So they're telling you, this is the starting point,
the least expensive one, but it's so minimalistic. I love the dial 12, 3, 6, 9 hour indices.
Really? What else do you need to know? You don't even get a second hand.
It's really, really legible. And the lume is super bright. I mean,
you can use this thing as a nightlight and shine it around.
The case design is just perfection. Talk about a situation where the form follows the function.
There's nothing extra on here. Naturally your eyes drawn to the crown guard. This is the patented
solution Panerai came up with, their watches were hand wound mechanical. Rolex of course at the time
to get there while water resistance and the oyster line, they were using a screw-down crown, but for
a watch, going to wind every day, the screw-down crown would have premature wear if you undid it
every day. So instead all you do with the Panerai is you flip a little lever here. It allows the
crown to be accessed and you can use it to wind and you can pull out the crown and set the time.
And once you're done with that, you can either push the crown in,
or you could just push the lever in. It holds the crown in, makes it watertight. So
you don't accidentally have the crown out when you're in the water, but it's such an elegant,
solution to the problem of keeping the crown in that it's become the kind of defining thing
about a Panerai. Now the, the cushion shape is beautiful. It's all high polish.
You can see there's a, a closed case bag. Some of the more expensive ones they're going to
have the exhibition case back, where you can see the movement. Not on the Luminor base.
The more expensive ones you get a second running secondhand at the nine o'clock position, sub dial,
not on the Luminor. So this was, to me, this is the purists watch. If you're someone who enjoys
something like a simple unadorned submariner, you might find yourself looking for something else.
This would be the Luminor. I have three different generations here to show you that even within the
Luminor base, there are variations. You can see. This one I've got in my hand, this is the PAM000.
And it was discontinued in 2016. You can see there's no color on the dial. The lume is kind of
a whitish color. The logo is white. There's really no extra frills here. This might be the best one.
This one does have a screw on case back, and you can see it's actually water resistant to
kind of check and see - 300 meters. There is a model that's 200. I had to double check and make
sure this one is the 300 meter. When, so this one you could definitely use for any kind of diving.
The next one I'm showing here, this is the PAM634.
And this one's interesting. You can see the comparison. It has the kind of faux patina
colored lume, and the Panerai logo is in blue indicating it's an in-house movement. So this
one was the one that was released in 2015 for the 15th anniversary of the Paneristi website. Uh, if
you think about that site, I mean, 2000, the year, 2000 doesn't seem like that long ago,
but realize this is before Wikipedia launched, five years before YouTube launched - all these
things that we think of as normal for the internet world. This came along first, and it was a
true, sort of a gathering place for fans of Panerai and really the first of its kind
in the watch world. And it's a friendly place. It's a happy place. I'm a member.
You can go there and find out absolutely anything you want to know, but the company
recognized that so much of their success had to do with the marketing of the brand that
was done by the Paneristi website that they came out with this special edition for the Paneristi.
It was only sold at the Panerai boutiques around the world. It has the word Paneristi here on the
crown guard. So you can see it from the front, but also on the bank notes,15th
anniversary Paneristi, there were only 500 of these made.
So it's amazing that we've got one here as Swiss watch expo. You can search for it on
our website. If you just put in Pam 634 up top, it'll pull it up. If we still have it in stock.
That one, they did the snap-on back and it's good to a hundred meters. The kind of the current
model. This is the model that debuted at the 2018 SIHH. And this is kind of the logical conclusion.
So far of the base Luminor. This one has the we're back to the, the white lume, the blue logo color.
It does have the snap-on in case back. So it's a 100 meter water resistance. And I think just
the look of it, they really hit all the points with this one. It's a great looking strap with
the blue stitching. Of course, one of the great things about Panorama is that you can have an
unlimited number of, of straps. They come with the tools here in the box that you use to change the
straps. It has a screw driver. Panerai doesn't use a regular spring bar. It's a screw bar,
and you can see the head of the screw there. You use the screwdriver to undo the screw.
It has a pusher tool to push it out. And then you just put your neck strap on slide,
the screw bar back in and tighten it down with your screwdriver. So you can have a lot of fun
with the different strap, colors, all the different variety that's available. This is
the factory one that came with this one. So this blue stitching matches the logo. And this is a
current model. This was a 2020 watch that we have here in stock at SwissWatchExpo, but give us a
call. I love the Luminor base. The Luminor Marina adds that secondhand. That's a good choice too,
but let us know which one you like better. Click to like and subscribe. We really appreciate it.
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