hi everyone Gavin here from the TV group
and Sony Europe in this video we're
gonna take a first look at the bravia
OLED AF 9 TV from our new master series
lineup the master series is the name
given to Sony's top-of-the-line flagship
models that meet our own strict
evaluation criteria and the goal is
create a TV that is capable of
displaying images that faithfully convey
the content creators full intent a TV
that provides picture quality
approaching that of the
professional-grade monitors directors
use in motion picture studios one of the
most vital elements in delivering that
high picture quality is the picture
processor the af9 comes equipped with
the newly developed next-generation
picture processor x1 ultimate in
addition to the host of technologies
found on the x1 extreme and thanks to
the additional power of the x1 ultimate
key technologies like object based HD or
remaster have been refined and improved
and we're introducing a new technology
in object based super resolution to
provide even greater depth more accurate
detail and all in all a more realistic
picture
in addition x1 ultimate power is our new
panel controller for OLED pixel contrast
booster pixel contrast booster maximizes
the OLED panels dynamic range by
widening the color area at high
brightness enhancing pictures with
supreme detail and fantastic texture for
the a of 9 in conjunction with Netflix
Sony is now introducing Netflix
calibrated mode this unique feature was
specially developed to mirror the same
picture quality as a studio evaluation
master for television in order to
preserve the artists creative vision and
intense for 4k HDR content the f9 will
support HDR 10 h LG or hybrid log gamma
and the dolby vision HDR format so you
can enjoy 4k HDR content from a wide
range of sources to complement the
stunning picture quality the AF 9 also
has sound
quality to match acoustic surface
technology was first introduced last
year with the critically acclaimed a-one
series and followed by the a f/8 earlier
this year the AF nine goes another step
further with acoustic surface audio plus
in addition to the left and right
actuators acoustic surface audio Plus
gains an additional actuator in the
center of the screen that will allow the
center channel it also has an extra
subwoofer channel so it's a three point
two channel same system the additional
center channel acts just like the Center
speakers that are hidden behind the
acoustically transparent screens that
you find in cinemas with the three sets
of actuators and two subwoofers facing
sideways the AF nine King creates an
even wider more immersive sound to
enhance the viewing experience in
addition the AF nine has a center
speaker mode that allows acoustic
surface audio+ to be used as a center
speaker of a home theater system the AF
nine with its OLED display an acoustic
surface audio Plus represents the
perfect fusion of viewing and listening
experience it continues the iconic one
slate design of the a1 eliminating any
distractions like visible stands or
speakers leaving nothing that will
distract you from the picture all you
see is the stunning image framed by a
super slim aluminium bezel around the
back the stand houses the actuators and
subwoofers and all the usual connections
with built-in cable management all
covered by a fabric coverage rear panel
for those of you who prefer their TV on
the wall the AF nine can be more mounted
using a standard Vaser compatible wall
bracket finally Android TV lets you
explore a world of movies music photos
games search apps and more the voice
search function makes it remarkably easy
to find content ask questions and even
control the TV with chromecast built-in
you can effortlessly sound content from
your smartphone or tablet to the TV
while access to Google Play allows you
to enjoy your favorite movies TV shows
and games on your TV using the Google
assistant or a voice search with the AF
9 will be
even easier it has a built-in microphone
that will free up your hands now you
simply talk to the TV to find out what
you want really quickly or to ask the
Google assistant to play TV shows movies
or control Internet of Things devices so
that's been a first look at Sony's new
bravia OLED AF 9 Master Series TV coming
soon in 65 inch and 55 inch screen sizes
thanks for watching and to keep up with
all the latest information on features
release dates and pricing keep an eye on
your local Sony website Cheers
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