So let me guess you've landed a client but you're struggling to figure out the
strategy behind the campaign that you're actually going to implement for them
that's okay in this video we're going to cover a new concept that I've created
that you're going to want to implement for all of your local small and
medium-sized businesses so stay tuned we got a good one for you in this video
all right welcome back everybody my name is Jordan Steen also known as Cereal
Entrepreneur and at this channel we talk all about starting a marketing agency
building a personal brand or really just starting any kind of online business if
you're interested in any of those topics that I just discussed or getting free
information free trainings free courses we do that every single week here at my
channel so you're gonna want to hit that subscribe button and the notification
bell in the bottom right hand corner so you get updated with all of our future
info now a lot of you are dealing with local businesses right because you're
working in your local area and you're dealing typically with small and medium
sized businesses now those two factors being stated we need to understand what
types of marketing campaigns work with these local small and medium size
businesses why because they have limited budgets they have a limited audience
size and reach right they only have so much capability with how big their
audience is and how many people that can drive into their store so it takes a
different strategy than say a company like Nike or a bigger company with a
larger you know footprint where you can cover more people online say for example
Cereal Entrepreneur we can sell courses to people all across the US but also
anywhere else in the world so our marketing strategy is a little bit
different than a local business right so this video we're gonna talk about how to
actually create these campaigns and what strategy you might want to consider
implementing into the campaign now this concept is called 3-step marketing and
it's a concept that I've created really a principle or a strategy that I've
created for marketers like yourselves because it's really just the template or
the outline of what you want to do at each stage of the sales funnel so you
have the awareness stage we have consideration and then you have
conversion but what do you do at each stage of the sales funnel well we're
gonna talk about that in a little bit and you're gonna actually find out in
this video that a lot of this comes down to being able to get the website of that
business or client out in front of potential viewers or people wanting to
buy so if you want to learn how to rank a website and what tools we use we're
actually going to talk about one really good tool at the end of this video I'm
gonna give it to you so make sure you stay to the very end and we'll talk
about that too but let's not waste any more time let's go ahead and hop on
over to the screenshare where we can show you the exact template or model
that you're going to want to implement let's go into this really quickly again
this works for local small and medium-sized businesses now it doesn't
mean that it won't work with larger businesses as well it's just that larger
corporations and companies usually have larger budgets meaning they can take on
more services like they can spend on SEO and PPC upfront as well as social
whereas with a local small and medium size business for awareness style ads or
driving cold traffic really it doesn't always make sense to use social media
for a lot of these businesses so for example a criminal attorney might not
want to do all Facebook ads for cold traffic or actually definitely wouldn't
want to do all Facebook ads for cold traffic because who do you target
someone only needs a criminal attorney as that service is needed right now I'm
only gonna need it if I get in trouble with the law
right so that would be the only time I'm actually going to search for a criminal
attorney so it wouldn't make sense for a criminal attorney to make a cold traffic
campaign and post like a video online like yeah are you in trouble have you
been in trouble recently we want to help you like no that doesn't make sense
right nobody's looking on Facebook to find their criminal criminal defense
attorney they're probably going to search first right and so that's the
first thing I want to talk to you guys about in 3-step marketing is the the
process that people actually take to find a product or service in a local
market okay cuz that's what you guys actually need to start thinking about
you need to stop thinking about what kind of cool video can we create blah
blah blah you need to think about what steps a potential customer might take to
buy that product or service from your client okay so before we get into that
though let me talk about the three types are the three business types based on
their content approach okay because whether you're creating ads blog content
YouTube videos whatever you're creating content right and an ad is a piece of
content so let's talk about the three different content types because this is
why this strategy is effective with local small and medium-sized businesses
first you can see number one we have professional all right so most of these
businesses are fall under this category the
professional service and that's why this strategy works with most meet local
small and medium-sized businesses because most of them are professional
service so like a laundry a gym a professional trainer an attorney a real
estate agent a general contractor all of these are professional type services
right the only thing local that wouldn't really fall under that category well
this you know the couple of things that wouldn't fall under that category are
mostly going to fall under the pleasure and entertainment category which is
number two this category is more things like restaurants and actually gyms would
actually fall under this you could put gym as a professional but that's why it
actually you'll see under step one we say sometimes social don't worry I'll
get to that in a second but gyms can be kind of like professional and pleasure
entertainment whereas restaurants that's really more just pleasure entertainment
right the content that goes along with that business pictures and videos of
food and people at a bar you know that's much more entertaining to watch on a
social platform versus you know an attorney talking about law like that's
just gonna be boring that's why on social platforms it doesn't always work
as great when trying to build awareness and drive cold traffic all right so does
that making sense the third type which is also it's much
more rare but you might have a local SAAS company which stands for
software-as-a-service these types of SAAS companies can
actually do really well on social upfront because of the fact that you're
in you're engaging with people and they usually offer some sort of free trial or
something to get you in with that platform so it's easier to target people
and create campaigns on social with those types of businesses but you want
to kind of categorize the business that you're about to work with
is it more professional is it more pleasure entertainment for example
another example of pleasure entertainment would be like a salon yes
it's a professional service too but at the same time their content is much more
appealing visually than an attorney or even the doctor right none of that you
know those types of professional services are much less attractive than
food and getting hair done and a cool workout right all of those things are
much more visually appealing so that being said let's talk about this
three-step model and why you know sometimes you want to use social a lot
of the times you don't okay so the first step guys is building awareness right so
the strategy right building the content strategy the ad strategy on the entire
marketing strategy when we're trying to drive people from not knowing who we are
all the way to the point of conversion we're gonna start with awareness right
we need to drive cold traffic so the best way for most local businesses is
going to be with SEO local SEO and pay-per-click acts right why because in
on average when you go out anywhere in your local area and you don't know where
something is or what something is in your local area what is what is it that
you're gonna do first you're not gonna go to Facebook or Instagram you look it
up you're gonna go to Google and you're
gonna type in that business name or the service or product you're looking for
and look through the search results and that's where your search typically
starts so if you're a business or if your marketing agency trying to market
for your local businesses why would you focus primarily on Facebook and
Instagram when most of you are working with a professional style service right
you want to focus on search engines to drive the bulk of that traffic to their
business so that's where local SEO pay-per-click comes in but why does it
say sometimes social well that's where those pleasure services that kind of mix
professionally as well so like salons and gyms and professional trainers
pretty much anything that can be visually appealing real estate agents
can kind of be in the mix there too because houses are visually appealing
but any type of business that can be visually appealing as far as their
content is concerned can mix mix into this pleasure and entertainment category
so a quick question before we move into step two have you ever googled your
clients business or even your own business and seeing if it shows up in
the search engine results well the reason why I'm asking that is because
business owners are going there to look for either your marketing agency or your
clients customers are going there to look for your business so question are
your clients showing up in search engine results I want you to write a response
below and say yes or no whether they are showing up or not because that's gonna
let you know exactly what you need to do to get them started with getting more
customers and leads into their business alright guys so step two is the
consideration phase no matter what you do in the beginning to drive cold
traffic the next phase of a sales funnel is always to
remarket right Dr. Jeffrey LAN a marketing professional has actually
created this rule called the rule of seven and what it means is that you
basically have to touch base with your potential clients a minimum of 17 times
within an 18-month period for them to be able to recall your business now if
you're a marketer you understand how important being able to recall a
business's name and service is to that business's success right if you can't
remember a business you're never going to shop with them when the time arises
for you to buy their product or service right you have to actually be able to
think of that business so that being said you understand now why remarketing
is so important if you're not type of mind you're not gonna get the sale you
need to be top of mind when the purchasing decision starts to take place
so to do that we call this stage consideration and this is where people
are starting to consider your potential business so we're doing some remarketing
to them on more content more information more training maybe some promotional
offers whatever we can do to get them in the door and buying products and
services so at this stage you're really going to focus on three main things
because these are the three biggest ways to remarket to people this is really the
best way to remarket to people the first one being social remarketing now this
can either be with ads it can be with messenger BOTS and funnels there it
really just depends on what your approach is going to be but you can go
and create custom audiences of all of the people who have visited your website
in the awareness stage on the sales pages lead magnets things like that
build remarketing audiences of those people and start sending them more
content about testimonials about awards you received as a business and more
information about your product or service that they are specifically
looking into right you can also do it via email remarketing you can do it via
search remarketing and search remarketing is things like using YouTube
and Google to remarket to people in the search results right YouTube is a search
engine it's a social platform but really it's a search engine more than that so
you can use that to your benefit so again now you can see where social media
is actually going to play more of a role with these local businesses because if
they're not doing email and they're not doing search remarketing well then they
need to be doing social remarketing working at the very least because if all
they're doing is driving traffic from search they're just doing step one of
the sales fall they're not moving them through the rest of the process of
considering that business showing them why they're the authority in the niche
and making them trust them as a business in the local market but hopefully at
this point after stage two we've done our job well enough to convince that
potential client or business customer whoever it is that they should buy with
us so we're moving into the conversion stage now the conversion stage is really
all about having a killer website or landing pages right because ultimately
we're driving them to somewhere where they're going to make a decision that
usually happens on the website where they're contacting or they're buying the
product or they're filling out a form or on a landing page where the same thing
is pretty much happening you're just using something like maybe clickfunnels
to drive those leads to your business also understand that conversion is not
just people buying your products or services it's also people submitting
their information to receive more information right like submitting an
email or signing up for a messenger bot list on Facebook right all of those are
ways of generating leads which are considered a form of conversion now the
next thing you have to really ask yourself is do you need to drive that
conversion further is there more to do after you collect
their email or or is there more to do after they fill out that form on your
site or is it pretty much left up to the business after that let's say it's an
attorney and they're filling out a form on the site to set up an appointment
well after that appointment your job is done right whereas if I'm filling out a
form to get more information on you know homes coming into the market and I'm
trying to buy and I want you to update me cool but that means I still have some
more remarketing to do for that potential client so my job isn't done
understanding these types of things is what makes a strong marketer and
understanding this specific strategy is going to help you do that much better
with your local small and medium-sized businesses oh and since we were speaking
about all of these custom audiences and everything about you know remarketing on
facebook if you're not getting clients with your agency and you want a cool
strategy to start getting some of those clients pretty much you know people who
might have visited your website well then check out this video in the top
right hand corner where we talked about Facebook custom audiences and start
using the strategy to market these potential business owners who are
wanting to take on your marketing agency as a service provider now to wrap it all
up guys understand that again 3-step marketing or this concept of three-step
marketing is just a template it's a guide and since it's a guide understand
that again we mentioned earlier that it could require minor changes depending on
the business and where you're located and their audience but do me a favor
guys if you want more videos like this hit the thumbs up button and let me know
that you liked this video or just leave me a comment below saying yeah Jordan
this 3-step marketing concept really is going to help me do better with my
clients but that's it for me guys thank you so much for sticking around and
watching I promise you in the beginning that I would give you the tool to help
rank our website and rank any of our clients websites if you want that tool
check out this video on the top right hand corner we put it together a little
bit ago and I promise you're gonna love that too but that's it guys I'm gonna
get out of here if you haven't already make sure you hit that subscribe button
and the notification bell in the bottom right hand corner and I will see you
guys on the next video until then Cereal Entrepreneur out bye guys ready to start
living the six-figure work wherever be your own boss lifestyle well at Cereal
Entrepreneur Academy we'll teach you how to use a laptop and internet to start
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see you in the
course Cereal Entrepreneur out!