What's up you guys Jason Wardrop here
And in today's video, I'm gonna break down the top three Facebook ads and Instagram ads for realtors
So I'm gonna show you guys exactly step by step how this is all set up
So you guys can have no questions on how to get started to start generating leads on Facebook. And/or
Instagram because Facebook owns Instagram so it all works and also real quick if you guys do want this
Facebook ad copy of my best 3 Facebook ask for Realtors
Just go ahead drop a comment down below just type in real estate leads and I'll share that with you
Alright. So anyway, let's get to the details here. So this first one this is go through and market a listing
so if you have a listing you want to go through and market or
Let's say you don't have a listing but another agent in your office has a listing then that works
Perfect - just make sure you get their permission
and so this is exactly what the Facebook or even the Instagram ad will look like okay, so
Basically to say something like new listing not likely do the hash tag because it goes and pops up in blue right there
It's a little more catchy and someone's newsfeed as they're scrolling through on their phone or on their laptop
And then I also like to throw in some emojis because it makes it a little bit more fun right makes it pop a little
Bit more so we've got new listing see it before anyone else five beds, and I would probably put three baths for Basques
How many bathrooms it has go here to get the price location plus more pictures
So this is linking out to a landing page and then also here in a second
I'll show you guys how we can actually get this set up with what is called a facebook lead format
So it's basically the same concept somebody sees the ad they click on it
This one's going to a landing page where then the person goes in
They click on this put in their name their email phone and hit submit and they become a lead in your database, right?
Well lead format is the same type of concept, but instead of going to a landing page
It's an internal system inside of Facebook. And the cool thing. Is it Auto populates. The person's name phone number email address?
Inside of the facebook lead format. Okay, so back here really quick
what I like to do is usually put a picture of the front of the home and if you have more pictures than great you
Can go through and add those to the post as well, but underneath go here to get price location plus more pics
Okay
I usually like to have one or two paragraphs covering kind of the hot points the deets tells about the home
Does it have voltage ceilings stainless steel appliances?
Maybe if you're going after a specific demographic
With family and kids you say it's close to nearby parks and great schools different things like that
And at the end I like to finish it up one more time
With the call to action to go here to get the price address plus more pictures. So that's what we're holding back in
Exchange for the visitors contact information, right? So they come here they see this listing and they're like, oh man
This looks great. And then they go and they click on this link to go to the landing page. Now this ad right here
consistently
outperforms all other Facebook ads for realtors
So if you want an easy win, this is a great way to go through and start getting a consistent lead flow
We time and time again see leads for less than five dollars using this exact Facebook app
Okay. Now I want to show you guys another one. Let's say you don't have a listing to market for your real estate business
No worries. We still got you covered. So this one is for buyer leads. Okay, so we got over here
This is another template. It says attention your city. So it's super easy
You can go through and fill in the blanks
And once again if you guys do want these Facebook ad templates
If you're a real estate agent
Then just go ahead type in real estate leads down in the comment
Also give this video a thumbs up and I will go through and share all of the ad templates and the copy everything with you
So you can implement this into your business. So it's going to say attention Dallas attention Phoenix Denver wherever you're located
Do you know anyone looking to buy a home?
Okay, and you can even say are you or anyone you know looking to buy a home because then you're calling out that person specifically
This is follow here. So once again, this is where they go and click out to a landing page
We can capture their contact information
This one's obviously just set up as a test site right there
But we could also set this up as a lead form and we could say instead a follow here. We could say click below
Okay to get more information. Okay, and so we've compiled a free report of homes for sale under three hundred fifty thousand or
500,000 or 600,000 whatever the value of home you like to particularly work with
Right and it says some of these homes may even qualify for special with financing programs follow here one last
Call-to-action there. Thanks
And then you said you have your name right there to kind of personalize it and the great thing is what you want to do
with all these Facebook ads
Is you want to have it coming from your business page? Okay, so you see this is demo ad examples
So, my name is Jayson Wardrop. So I would probably put Jason Wardrop Realty or Jason Wardrop wherever you're located Realty
Okay
Because you want to brand yourself and you want to have this profile picture to be a headshot so they can actually see you
Okay, because that's a big thing about Facebook about Instagram
Advertising is you want to brand yourself the individual because let's say one day you're with Keller Williams and then something happens
You're like I'm gonna jump to Remax or EXP Realty or berkshire hathaway, whatever group you jump with you have branded yourself
So you're not going through and branding that specific company, right?
And so that's just a lot smarter way to go through and do it and then what you want to do?
We obviously have a few different homes listed right here
You'll just want to have an image of one home, but you'll want to have an image of a home in your specific area
The reason why is because if you think about it homes in New Hampshire versus Miami or Denver or Phoenix
Arizona all those homes are gonna look a little bit different, right?
So if you don't have a home an image of a home that matches your specific area
Then it's gonna kind of turn people off and be like, well, that's not like that
That's a home in Southern California. And we're up in New York City or something like that, right?
So that's where you want to go through and make sure that the home matches what you're actually doing right there
Okay
and then the third and final one and then I'm going to show you guys actually you guys stick around here with me to the
End how to set this up super easy just basically copy and paste all this stuff that I've got going for you
Okay, and then the third one?
We've got an open house. So this one obviously if you have an open house and you're going through you got a listing
So it's the open house this Friday at 6:00 p.m. Here is the address. Okay, get the video walkthrough Annie brochure
once again
you're linking out to that landing page because the whole concept is we want to go through and send people to a
Landing page or a lead capture form so we can grab their name phone number email address
We don't want to send people to our web site or even our blog
Because that distracts people in our conversion rates are a lot lower, okay?
So then we go through we have a few more details
so very similar to that listing leads at a few details that are gonna be the hot details about this home about this listing then
Once again the address and then get the video walkthrough plus e brochure here
Then we can follow up with them and make sure that they are actually coming to this open house, right?
and then what we do once again is we add an exterior photo of the home that we're gonna have the the open house with
And if you wanted to you can go through and add some more photos, okay?
once again
you guys want all of these Facebook ad copy just drop a comment down below just say real estate leads and I'll be able to
Share all this with you guys, okay
So now might wonder well did Jason this is all great
But how do I actually set up my Facebook Ads and how do I get this implemented with the Facebook tracking?
That sounds like tons of technical work. I don't really know how to do this. I'm not very skilled at this
So I wanted to show you guys a very simple way to go through and set all of this up
Okay
we've made this so that you can get all these ads set up with the Facebook ad Facebook tracking the landing page a
12-month email and SMS follow-up plus field of book appointments with all the leads that you're generating
And get it done in just three clicks. Okay, so I want to show you guys really quick. So this is the arsenal system
So this is the main dashboard, right?
So this says what would you like to do today?
Would you like to market a listing mark an open house or Mike market for buyer leads and remember?
Those are the best three Facebook ads. I barely just showed you. So let's say we want to market for buyer leads
Okay, let's say I don't have a listing. I just want Jimmer generate buyer leads. So we're gonna click right here
So this is start your campaign and then we're gonna put in a campaign name
Okay, so this is just gonna be a test demo. What's the average deal size? Well, we like to work with
500,000 and we are in the Phoenix, Arizona area
And actually let's put in Denver cuz I got a home that looks more like a Denver home
So we're gonna come over here and we will click on my home. I've got on my desktop upload that
That's it. That's pretty much all you have to do and then all we're gonna do is click on next and it says
Okay, great. Where would you like to send your lead after?
Opting in so after they put in their name phone an email dress, what would you like to do?
Where would you like to send them?
Would you like to send them to your Facebook page to your website to book an appointment with you?
And I'm going to show you guys how cool that is here in just a second
Would you like to put them into a by your messenger bot sequence a seller messenger bot sequence or where would you like to go?
Okay, so let's just say we want them to book an appointment with us
So we're gonna click right here and look at this it auto populates with this link here for you
From your Facebook page and look at this
this is the page that it pulls up where the lead can click and
Automatically schedule an appointment with you for the days of the week. So look Friday the 24th. You've got all these appointments open
Okay, or maybe Saturday or maybe like hey next week next Wednesday. I want to go through and schedule something
So this will automatically sync with your Google Calendar. So anytime appointments come up on your Google Calendar
He will show that you're unavailable so that these leads can come in here put in their phone number
Automatically book appointments with you and the system will automatically send text reminders and facebook Messenger reminders
So that person will make sure that they show up for that appointment. That's pretty cool. Right? So let's just jump back over here
So we're saying we're going to book an appointment. We hit next and then this is the final step guys
Remember how I said three clicks? Okay. We're two clicks in now. We just say how much is your daily budget?
Would you like spend $10 $20 we recommend $10. I understand. I'm responsible for paying this
Okay, and then down here the target city
We're doing Denver for this and so we're just gonna type in Denver and it pops up, Denver, Colorado
We just select that and then from here, we take care of all the target on the back end
Okay
you don't have to worry about like
What custom audience is what look like audience is where all this stuff we just take care of all that for you and make sure
That it's compliant with Facebook Ads algorithm. Okay, and then you can see down here. Here's an example of the ad creative
Okay, the headline the sub headline here's a view of what your ad looks like then from here
All we got to do is just click launch the ad. Okay, so now it's submitting right here
It's going through the process creating the Facebook ad the tracking the landing page all the follow ups for you
All right, so it says campaign saved and created
So now we're gonna come over here to the marketing dashboard, and we've got this test demo campaign
Right here that we just created right and we've got the landing page. You can spot this up
Welcome to the Denver homes under $500,000 list. This was already pre-built
It's got the Facebook pixel Facebook tracking Facebook custom conversions already installed on it. You didn't have to do anything
We just did all the heavy lifting for you. Okay, you can come over here
You can turn on or off the Facebook ad you can check out what that ad looks like if you want to come over here
Promote it to your text message list your email list. You can easily do that you come over here
We've already created all the email and text message follow-ups for you
Okay like this you can send out this email immediately. We've got this text message
It goes out a minute later
and then we have email and text follow-ups for an entire three hundred and sixty days and
You just made this happen in just three clicks. I mean, how cool is that? Right? Okay
so now we come over here if you wanted to go through if you wanted to customize this you can make changes to
The to the template or whatever hit publish. Okay. You can go over here create a new email or new SMS follow-up
whatever you want and then in addition to all this we
Have all the tracking and analytics so you can go through and set all this up
Okay, so you've got the Facebook ad when it was started what time it was started? Okay. It's been running for one minute
Now we've sent how many emails opens click scheduled how many sms's were sent receive scheduled
You can see all the details plus the leads over time
Okay, so guys this is so powerful. So if you're looking to set up Facebook ads for your real estate business
These are the three best Facebook ads that consistently generate leads for less than five dollars per lead time and time again
This is the exact Facebook ad copy and like I said
If you drop a comment down below I can share this Facebook ad copy for with you a hundred percent for free
Now if you want to go through and help have us help you go through and set all this up. We're actually running a free
We're actually running a 30 day lead generation challenge where we'll help you generate
15 real estate leads within the next 30 days and we'll have someone on our team
Actually help you get this all set up and get your first li campaign running
A-to-z so that you can start generating a consist and flow of leads with these top three Facebook ads for realtors
So anyway guys if you guys want more information on that check out the link in the top comment as well as in the description
We've had hundreds of real estate professionals go through this lead challenge with amazing success
So we want to invite you to be able to partake in this as well
So with that said guys, thank you so much for watching
Give this video a like a thumbs up
If you guys found it helpful also drop a comment down below
Just type in real estate leads if you guys want that Facebook ad copy that template everything and I will share that with you
So with that said guys, thanks so much for watching and I will see you in the next video