00:00 Xavier Kelly: "Hey guys, this video is gonna be kind of long.
I just wanna go ahead and warn you on that part, but this video is gonna walk you through
everything about Taboola, the whole Taboola app dashboard, and walk you through everything
on that line.
So let's get straight on the computer and check it out.
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00:17 XK: So when you first log in, or if you create your account, the first thing it's
gonna do is take you to the campaign summary, which you have all your information on this
part right here.
So let's figure out what we can do right here.
This tab is where you can see how your campaigns are doing, that they're running at, basically
at a quick glance, you can easily come over here, you can see by date, by day of the week,
by campaign, you can see by sites that you're running on.
We also can come over here and see by country, by platform, by audience, and this right here,
it really helps you once you learn this information, be able to really change up your targeting
to as well.
But then on the side you have, you can tap your custom date ranges, you can change those
up, you have your impressions, click-through rates, you can have average cost per click,
CPM, cost per thousand, conversion, cost per acquisition right there, and then total spent
over the amount of days.
And then over here you have the, you know, that information for right there for the different
days and impressions and click-through rates and stuff like that.
01:28 XK: Next on there, we have our top campaigns content.
Basically this is the top content that you're running and how well it's doing, how many
clicks it's getting, CPM.
This is cost per million, this is cost per thousand, impressions, CPA, cost per action,
the campaign, the impressions, the cut through rate clicks, all that stuff right here, and
you can go through and pause it really quick if you need to, but this gets your top content
that you've been running.
01:54 XK: The next thing is gonna be campaign management.
This tab is where you can manage your campaign management running, campaigns that are running.
Edit your campaign properties, which would be your actual individual, when you come into
here, your actual individual what's inside your campaign.
You do your campaign status, which is this.
And then you do your campaign bid, which is here, bid is your cost per click.
You can do your daily ad budget, you can do your spend limit, and you can do it if you
wanna do it monthly or just the entire campaign.
The end date, the start.
You can decide, but you can do the end date, future campaigns, you can do other stuff like
that and it has the name and you can do different things on it here too, as well like pause
different campaigns, or export them, and search through them.
So from what we said, we have your status, we have your edit campaign properties which
takes you here, and this is basically what all the information you have running on these
right here.
I did another video way more in-depth into these sections, on creating the ad and actually
doing the targeting.
So you can check those out if you want more information just from those pages, it's just
a brief walk through.
03:05 XK: And then on here we have...
So we have that, then we have our inventory, basically you can edit your inventory on this
portion right here of what ads you actually have running currently.
And then on this one right here, just to copy every single thing that you wanna do.
Well not everything, but copy the campaign is what I'm trying to say.
And you can see it in here or you can create a new campaign, you can add a filter, you
can export, basically export to Google Drive, export it, make it pretty easy.
Then here, they have all the inventory of all the different, of what you're doing right
here.
Let's get out of there.
For your actual content, for your actual sponsored posts, so Taboola pixel, may I say.
03:45 XK: So these right here is where all of your pixels are.
You can go through, delete them, you can get actual piece of code for them.
You can go through and then...
The code is to, it's your actual pixel to put on your site.
You can edit them, you can export them as before, you can add a new pixel.
I talk a lot about how to create a new pixel in another video.
I'll leave that down there too as well.
Then we go to your Taboola actual pixel.
So, first thing you can do on this page is do your conversions.
And this right here would be all your conversions from the site, basically where if you wanna
track conversion you track it for individual items, you can do that.
And then if you want to actually create an audience with this, you can do something very
similar to that by going to "create a new audience."
You can go through and check it.
04:33 XK: You can view your pixel right here, you can tell that pixel is active, recode,
and settings.
Do all that and then all this down here is just building, won't get into that 'cause
no reason to on that part, all that stuff will be the same on yours.
You'll pretty much understand that part pretty well.
04:48 XK: But the biggest take-aways to get from here.
Your campaign summary is a tab where you go to see how your campaigns are doing at a quick
glance.
You see how your campaigns are doing.
You can see what's worked for you that day.
You can do it by day, day of the week, campaign, by site, by country, platform, by audience,
which is gonna work out pretty well for you.
Then you have your top campaign content.
Well, this goes back to this page.
05:12 XK: This tab is where you can see your top campaign content.
All of the top, basically all your top contents are your sponsored posts, how they're doing,
and basically how they're running through and how well they're performing based off
your impressions, your click-through rates, your clicks, your average costs per clicks,
your CPMs, your conversions, conversion rates, your CPAs, your spend, how much you spent,
you can see all that here.
And if I'm right, you'll be able to get up to, I think, three or four products that will
be on here at a time, depending on your date range.
If I'm correct, if you open this up, I think you'll get to three, if I'm correct, but we'll
see in a second, on this part.
05:48 XK: But this is a good way to see how well your best ads are performing and tell
you you can put more time into the best ones and maybe even turn off the worst ones 'cause
they're performing the worst.
And if I'm correct, it's gonna be doing off of click-through rate.
But yeah, you can see basically all the campaigns right here, goes a lot of them.
It might be like 10-20 of them, all together.
06:07 XK: Next thing, campaign management.
You will spend the majority of your time on Taboola using this one right here, using this
tab.
This tab right here is gonna help you edit all of your campaigns, create your ads, create
your inventory, pause your campaign, change your bidding, change your spending budget,
change the start and end date.
You do the majority of your stuff from here.
As we talked about before you can edit campaign settings in here, put your campaign priorities,
the campaign status, your campaign bids, you can also edit your campaign budget and inventory,
which is what ads you are trying to sponsor, and then also you can copy over, delete, you
can't delete campaigns, but you can copy over on campaigns on here and pause them and different
things on that line, change the status from that portion.
06:49 XK: The next one, pixel management.
You will spend the least amount of time here, for the most part unless you're having a problem.
This is where you actually create your pixels.
As soon as you come in, every time you have a new product, you should probably create
a...
You should keep the same pixel for the most part, but this is how you would keep it there.
If you have different sites, then you'd do that or you're selling something totally different.
But most times they're different sites, so you don't have to worry about it there.
You spend the least amount of time here.
07:14 XK: Then your conversion tab.
The conversions you come here a lot more than you come from actually creating your campaign,
and this right here, where you'll set up what stuff you're gonna track, how you're gonna
track it, what is it worth to you, all that stuff.
Your main conversions will be done in here, on this part.
07:28 XK: Then your audiences.
This right here is gonna be probably an area which, if you really get into it, you'll spend
the most time in this area, 'cause this will actually allow you to actually create dedicated
audience for you to sell to, and to be able to go through and actually make the most money
through re-marketing on this.
They even have some stuff right here where you can actually guide me through it and they'll
actually walk you through every single step on here, which is pretty cool, pretty interesting
right here.
They want this right here on your site, they also want it too, as well, so they can be
able to track over some stuff and do some stuff on their end for it to make their business
better, but also helps you out 'cause it gives you access to more information at your fingertip
to be able to sell your products a lot better.
But this basic right here, basically now we're gonna head over back to the other me sitting
down at the chair, and I hope you guys got a good overview of what it is for the Taboola
Backstage.
08:20 XK: Guys, thank you so much for watching us right here.
If you need any help with Taboola or you want someone to come and manage the whole portion
for you, contact me through my website and I'll be able to help you out.
Or you just wanna talk a little bit and I can help you with some of the things.
Also too guys, if you haven't already and you're looking for how to determine your audience,
I put together a course that will help you bring you from point A to basically from zero
to 100 of being able to get this.
On top of that, we're offering right now free consultations, so I'll help you, walk you
through doing a little bit of the portion of it and also too, to be able to chat for
30 minutes to help you develop your goals and see how you can accomplish everything
you want to, guys.
So maybe check that out.
08:56 XK: If you haven't already, go ahead and subscribe to the channel, hit that notification
button bell and guys thank you so much.
Like this video?
Comment down below telling me what you didn't know, what's something you learned about the
video, or if you enjoyed it.
09:10 XK: Thank you guys so much for watching.
I'm Xavier Kelly, I'll see you in the next one.
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