so we are just going to go ahead and get at it really quick what we're talking about today you
guys is how to create demand for your online course okay so that's what we're going to be
getting into in the content of this video first things first though super quick here is if you are
watching this on the youtubes do make sure that you click on the subscribe button and the bell
so you get notified whenever new videos come on not just because the videos are good but because
you could potentially win something so there's that all you have to do in order to win something
is subscribe to the youtube channel comment on the youtube videos and then share the youtube video
into social media while tagging either myself on that platform or my business page on that platform
okay we're everywhere it's always the martha crazy that's where you're gonna find me so let
me go ahead and get rid of that a little bit of housekeeping right now we've got a challenge going
on it's the fix your online course challenge uh i am world class at creating online courses and then
also being able to build a personal brand around them and sell them and all of the things okay
so this isn't i'm not a fake guru that's coming forth and saying here's how you make this and
then you're like but then what right so i actually covered the entire process in this challenge and
what we're doing is we're fixing the potential leaky spots the leaky parts of your funnel so to
speak funnel being you know how you move people into the process of buying your online course
so what we're doing is we're addressing different pieces of that path and today what we're
addressing is how to create demand for your online course well these videos that we're making right
now are actually supplementary content for the action items that are in the group okay so this
challenge is in my group the link to the group is in the description of this video so if you're not
in the group yet make sure that you're in there if you are watching this video after july 30th
and then the the challenge is over with do not be dismayed you can still join the group go into the
guide section i'm sorry yeah the guide section look for the guide called fix your online course
challenge and then just go through day by day okay all of this stuff is still going to be there this
is what can be called evergreen content okay let me get this out of here last piece of housekeeping
and then we're going to get into it martha's mastermind.com if you are not yet signed up for
the mastermind the people that are serious about their business are going to the mastermind period
you're going to be able to schmooze with each other you're going to be able to help grow each
other's business you're going to be able to learn new and different things that kind of just unlock
your mind we've got all sorts of amazing speakers including greg reed greg reed is like the only
person on the planet that has like the golden ticket to be able to take the napoleon hill
foundation take their name and speak to any person on the planet in the interest of finding out from
them what has worked in their life and you know success factors greg reed is going to be at at
our event okay he's just one person but you guys these events what they're for is there
to open your mind expand your mind and their 90 day checkpoints okay throughout the rest of
your life you're gonna have 90 day checkpoints because people get bored after 90 days okay so
that's what this is if you're not signed up for it don't play around you guys if you're not signed up
for it you're gonna miss out and i'm not just here to say like you know sense of urgency a sense of
urgency but like for real if you weren't at my very first mastermind then you don't even know
but it's serious business you're about to miss out on something okay and we're not actually gonna
do replays the replays will be available for the people that signed up for it but we're not going
to be marketing the replays forever and ever amen like some people do where this is just going to
be available for the people that buy into it after it's over with it's over with okay you'll have the
replays if you already bought it but if you didn't it's just sol okay so make sure that you're in
all right you guys let's get into this stuff um go ahead and say hey i see hello all of you people
you guys are beautiful i see i see all of you we're gonna get into our content here really quick
so how to create demand for an online course so in the last couple of days we've already gone over
a couple of things to be able to find what your leaky spots are and then to also uh set yourself
up as an authority uh so people know who you are they can trust you so then your product actually
has relevance and matters because if they don't know who you are and they don't trust you your
product doesn't matter you could have a product that cures cancer but if people don't trust you
they're not taking it does that make sense so how to create demand for an online course
first things first you should know what your people want more
than anything else you should know what they want more than anything else so if you're not
tapped into your audience and what they truly desire what they really really want more than
anything else if you're not tapped into that you shouldn't have made an online course yet
i said it okay if you don't know what your people want you've wasted time on creating a course
because what you need to do first is in your lead group this is why we create
lead groups right and then we're able to nurture them but then we can find out what they really
want what they really need if you're not in hbr let me just put this on here real quick
if you're not in hbr this is where i have the blueprint and the system and everything on how to
be able to grow your business if you want to seven figures a month that's what we've done and i give
you the precise system that not only we have done but that we continue to do okay um where is it
why am i not seeing this there it is i'm sorry it's only right at the top so uh what you're
gonna do is message me over at live in the dream with martha message me the words let's do this
case study whatever you want to message me is fine and then we're going to have a conversation
and if you want to jump in you'll jump in and if not no big deal but what's going to happen
is you'll probably come back six months later and be like oh i actually do want to do that
and man i wish i could get all that time back it's a thing that happens totally up to you
if you want to or not but i have a system i've done it i have a system that's what hbr is okay
so you should already know what your people want more than anything else so if you don't know what
your people want you should not have created a course yet so if you've already created a course
what you need to do is you need to go back to step one and find out what your people actually want
okay now if we need to go back even further and this is in hbr if we need to go further back in
steps who are your people how do you want to serve them and then find out what they actually want
from that suite that's that's how you do this right but uh but you need to know because we
only have so much time for our video today i can't go into all of that right get hbr you
can have the full on system so we need to know what they want we need to create a course around
what they want okay what do your people want in alignment with what you want to do to serve
so let me back up who are your people how do you want to serve them what do they want who
are your people how do you want to serve them what do they want what two things match in there
do you see what i'm saying how can you meld what they want and how you want to serve them together
that's that matters okay guys so that's how you create a course or create demand
for an online course now you're here the the this is the gold nugget part of this
is that you need to speak to precisely what they want you need to speak to
what they are saying their problem is you need to speak to the problem and you need to let them
know that you have the solution so we need to stop saying and i said this in yesterday's video too we
need to stop saying well i made this and it has this many modules and you're going to learn this
and you're going to learn this and you're going to learn this and you can say some of that because
there are some people that do require data and information right that's about 25 of your audience
that actually requires that a hundred percent of your audience requires knowing what it's going to
get them to knowing what it's going to help them do and then of that help them do moment of that
they're gonna have to be able to look at that and say that's exactly what i want
now how do you do that here's the gold nugget okay grab your notebook if you don't already
have it the gold nugget is this uh my friend pat quinn who's also going to be at the mastermind
love him he has a thing and he calls it like the the telephone and i call it for today i'm calling
it the telephone activity basically what it is you guys is you think of your person your client
your future client and if they're frustrated with something in their life and they talk to somebody
on the phone the night before they've talked to you they've you know at night time they're
really frustrated they're talking to somebody that they're very very close with maybe their
brother their sister their best friend somebody that they can let their guard down with okay
and what are they saying about the thing that you help them do what are they frustrated about
how do they describe this frustration right so you might say well your person
wants to quit corporate america well they might say they might say on the phone like
i can't handle this job anymore like and but then they're gonna drill down and say
why they can't handle the job anymore i can't stand being away from my family i feel like
my kids are growing up and i don't get to see them every time i look at them they're like an
inch taller i feel like i've lost control i feel like my life is not what i say it is i feel like
i feel like i'm drowning right like these are the things you need to think of your person
and the thing you help them do so hopefully you guys are really getting clarity on this
who's your person what do you help them do how are they describing the problem on the phone with
somebody that they're very close with the night before how are they describing that because that's
how you're going to describe the problem that you solve to them because they're going to be like
it's like in battleship a direct hit in battleship they're going to be like oh my gosh like how many
times have i written copy or said something and on a video you guys are like do you have cameras
in my house i don't have cameras in your house but i know you because you are a version of me
at some point in my life that's the truth i know your situation because i lived in it
right and so i can speak to it with such stinking clarity
that you think i'm talking directly about your situation and i am but it's me earlier in life
this is like i just i just threw three gold nuggets right on top of each other you guys
hopefully you got that if you need to come back and watch this video come back and
watch this video this is how you create demand for your product okay guys demand
that's how you create it i'm gonna have to pop out of here i love you guys so much bye