Hello and welcome to this video
Gareth here from TastyTuts.com
In this video we are going to look at the Deutsche Bank logo.
Learn a little bit about the logo and the designer behind it.
The Deutsche Bank logo was designed in 1973
by a German graphic designer called Anton Stankowski born 1906.
Anton Stankowski started his career by serving an apprenticeship
as a church painter and decorator from the early to mid 1920's
After this he would study graphic design, typography and photography.
to which you would then work in advertising.
This is where he developed a contemporary style that would later
become known as constructive graphic art.
Stankowski would pioneer the style and use it extensively in both his design & paintings.
In 1951 he established his own
design studio in Stuttgart with a number
of other well known graphic artists of the time.
Stankowski is well known for creating the
Berlin layout out, the city's visual identity
which he created during the 1960's
In 1971 Stankowski created a logo for Stadt Brühl, the city Brühl in Germany.
Now what does this one remind you of?
Stankowski is also known for creating the identity for the
Olympic Congress Baden - Baden in 1981.
Throughout his life Stankowski was dedicated to his paintings
working on his constructivist art style
which he devoted himself to completely until his death.
To see more paintings and graphic art you can check out the Stankowski foundation page,
load more to see there, link is in the description.
So the Deutsche Bank logo was designed in 1973
When Deutsche Bank were becoming an international financial institution
present in 47 countries. It was time to replace the design
that has been used since the mid 1930's
and create a symbol that would be recognized around the world.
In 1973 eight well known artist and graphic designers
were invited to create the new symbol.
Tho it would be the design by Stankowski that would be the most favoured.
The board of managing directors felt that the diagonal line in the square
was the perfect symbol for growth in a stable environment
To quote Anton Stankowski:
Dynamic, Ascending and secure. A security within a certain reliable and
responsible space in which percentages fluctuate.
So the Deutsche Bank logo is essentially a lockup combination mark.
What makes up the logo are two distinct parts.
We have the prominent logo mark which is the square with the angle strip in the middle
and the logotype wordmark.
The wordmark is a Sans Serif typeface called Universe Next 360 basic bold
designed by Adrian Frutiger and published by Linotype.
If you want to learn more and take a closer look at the front
there is a link in the description
when used formerly the logo can be seen with the logotype wordmark element
either to the left to the right all underneath.
When used in more confined or decorative spaces
the logomark is typically used alone.
The Deutsche Bank logo has become one of the most iconic logos of all time
and was number 2 in Creative Reviews 2011 Top 20 logos of all time.
So what can we learn about this story?
Well it's not easy getting across the nature of a product of business in a logo
without of course looking cliché.
The reason this logo was chosen was because the board managing directors felt
that the diagonal line in the square was the perfect symbol for growth
in a stable environment.
This logo is not just a stamp or some interesting unique, distinctive shape.
Yes the logo does look dynamic but most importantly the logo communicates a positive message
the kind of message which will never grow tired
and what any corporate company would want to get behind
There is strong visual narrative movement and direction in his design.
With its immense simplicity and boldness
the resulting logomark is dynamic, distinctive and memorable.
It still looks as striking now as it did when it first appeared back in 1973.
This is an excellent example of how simplicity makes for a timeless logo.
When creating logos consider how simplicity along with
strong narrative is the formula timeless logos.
When designing a logo consider how these aspects have worked so well for this logo
and how they may benefit your design.
If you'd like to learn more about Anton Stankowski
you can find further reading an interesting video and article links in the description
So that's one of many logos and designers I have spoken about.
If you enjoyed this video and want to watch more like it
you can see more episodes in the famous logos playlist
link is in the description.
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So until next time have fun guys.
and I'll see you in the next video!