You've heard about Instagram verification in check-marked you know
about Facebook verification and check marks but did you know that Google has
now added their verification option for businesses called Google guaranteed
we're gonna cover how to go over that and what it's all about
in today's digital marketing news today
welcome back everybody and thank you for joining me my name is Jordan Steen I am
your host here at digital marketing news today but really quick before we get
started in today's news segment make sure that you hit that subscribe button
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free resources that we give you out here every single week at Cereal
Entrepreneur as I said in the beginning we are going to talk about Google
guarantee today and Google guarantee is a great great tool and resource for
business owners so you're gonna want to make sure that you stay tuned to the
whole video so that what you find out how businesses are gonna be able to use
this and all of the benefits that businesses your clients will be able to
use and take advantage of with regards to Google guarantee and PS make sure to
stay tuned to the end of the video where I'll give you five easy steps to build
your brand or business now as I mentioned in the beginning you get a
green checkmark next to your business listing on Google search when you get
verified by Google business and so the cool thing is about Google verification
and Google guaranteed is that it tells your audience and potential customers
that you are a legitimate business why because you have to go through a bunch
of different screening processes from Google to make sure that you're a
legitimate business and that they can recommend you to their searchers and
provide the best information possible to their audiences so really quickly let's
go through some of the most important parts that you need to know about
setting up your Google verification and how it's going to benefit your business
so there are six main parts to getting Google verified or the our Google
guaranteed service setup let's go through those really quickly the first
thing is your business profile on Google you actually need to go in and set that
up also known as Google business manager
and set that up for your business because it allows you to put all of your
information about your business like hours, location, what your business does,
your website, information, phone numbers, all the things that a potential customer
might want to see about your business number two is make sure that you start
acquiring Google reviews and the reason why is because Google wants to see
customers engaging with your business profile letting other people know and
potential other customers know what it's like to work with your business number
three is to set up a Google Ads account and that's so you can start running ads
on Google's platform this again shows Google that you are a legitimate
business trying to actually get new customers by spending money on ads on
their platform the fourth part starts with Google and this is where they
actually will go in and do more of a verification of your business
manually and so they do things like background checks which is really number
four the thing that you want to know first they're going to do background
checks on each of your employees unfortunately Google doesn't like to
work with criminals and so if you have somebody who might not pass a background
check at your location it might be difficult for you to get your
verification to pass number five and the second part to Google's process is they
actually do a company verification so you need to send in your business
license letting them know that obviously you are a real business and finally
number six part three of Google's process is to do an insurance check to
make sure that your business is covered as far as insurance is concerned now I
should have probably said this in the beginning but a lot of this is for local
businesses so if you're running a national campaign without local
brick-and-mortar locations this might be hard for you to acquire at the very
least I would suggest getting a PO box so that way you can have some sort of
address to tie to your business so question have you guys ever seen the
green verification show up next to a business just right "Yes I've seen it
before" or "No I have not seen it before" in the
comments below this video all right guys I'm gonna cut out the
newscaster voice just because I don't want to piss too many of y'all off if
you don't like it so y'all let me know if you like the newscaster voice in the
comments below if so I'll keep doing it in future videos if it's annoying I will
stop I definitely don't want to annoy you guys so that way it keeps you from
learning that wouldn't be smart or makes sense so let me know in the comments
below but back to the content you guys want to learn a lot about Google why
because this whole verification process and ranking on Google that's whole
that's all part of it right that's actually adding to your SEO value so I
want you guys to get that you know through your head very very quickly for
a local business having that verification if you're trying to get you
know a local business client to show up more in search engine results
having that set up for them is going to do wonders as far as them ranking higher
than other businesses why because they went through the process and the
headache really of getting verified with Google so that way they prove to Google
we want to rank we are a legitimate business show other people that so it's
going to bring in more clients for them to do
that oh and PS if you're looking for more information on how to rank number
one on Google how to actually get your content to show up when people search
for it or your business to show up when people search for it check out this
video on the top right hand corner but the last thing I want to talk to you
about is what Google does actually on there and what kind of makes Google
guarantee really cool is the fact that they will actually refund up to two
thousand dollars worth of a purchase to a customer who comes in to Google and
says yo this is a Google guaranteed you know type of business you guys said that
they were guaranteed to be good that is what the guarantee does it says if you
don't have a good experience we'll do up to two thousand dollars of a refund so
for customers this is super super appealing because it makes them want to
trust the business more which is something you can leverage to those
clients that you have or to your own business if you want to see more about
how Google does the refund process and how that kind of works where the money
comes from make sure to check out our blog article it is in the description
below this video we included that information over there you're gonna want
to know that oh and as I said we are going to leave you guys off here who
stayed to the end of the video with the five steps or five key parts to building
any brand or business online all you need to do is click that button in the
top right hand corner of this video and it'll take you right there thanks again
guys for joining me as always if you're brand new to this channel make sure you
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Entrepreneur but that's it for me everybody I hope you had a great one and
I hope you enjoyed the study I will see you on the next one until then Cereal
Entrepreneur out bye guys I can't remember if that's the top right bottom
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