what's up guys Jason worktop here in
this video I'm gonna break down exactly
how to get real estate clients through
facebook advertising now the reason why
I'm making this video is because a lot
of you have been reaching out to me
lately asking me about how to go through
and get clients how to run ads for
clients I'll do all that stuff and so I
figured I just make this video really
quick showing you guys the two key
funnels that I use it'll even show you
several of the Facebook ads that I use
I'm running currently that are
performing extremely well now I know a
lot of you guys have also reached out to
me about mentorship and kind of going
through and coaching you through this
whole process and so I've been wanting
to do this for a while but I just kind
of been procrastinating delaying and
putting it off but what I'm gonna do is
I'm finally going to put together a
course for you guys breaking down
exactly what I do to acquire clients how
to run ads for clients how to get
success for them and how to scale things
up to six figures and then how I've even
gone through and scale things up to over
seven figures multiple seven figures in
the last couple of years so if you guys
want that I'm going to add a link to a
wait list I'm still working on kind of
like the outline of all that stuff but
hopefully in the next month or so I want
to put together something really solid
really good for you guys so I don't
wanted to surround some crap and the
nice thing is is this course will be
something that's different than a lot of
these other courses out there where most
of these guys are making all their money
they're making all their money selling
you the course which I'm actually going
in here and as you guys have been
following my channel I'm doing it I'm
doing it day in and day out and this is
my main source of revenue my main
business and so I want to go through and
just be completely transparent and show
you guys all of that right now with that
said if you are brand new here the
channel first of all my name is Jason
Wardrop and I launched new videos every
single week on how to generate more
leads make more money and grow your
business so if you're brand new here
make sure you subscribe and hit that
notification bell so you'll be notified
every single time a new video is
launched and also with that said before
we dive into you know my funnels and my
ads and all this stuff just to show you
guys that I have a tiny bit of an idea
of what I'm talking about this is inside
of one of my Facebook Ads accounts right
here and this is just
one campaign and you look right here
this is the last 30 days
so December 26 2018 it's January 24th
so we'll refresh this just so you guys
know that it's real and this is how much
money I've spent in the last 30 days so
we've got about seventy seven thousand
dollars and for those you guys wondering
like well that's just you running all
the ads for all your clients this is not
including any of our clients we've got
separate as accounts for every single
one of our clients this is purely client
acquisition right here so seventy seven
thousand dollars which you know just a
little bit over twenty five hundred
dollars per day and I actually just went
through you can see I've got several ad
sets that just created and so tons new
ad sets going live on Sunday so I just
want to get that out of the way and for
those you guys were like brand-new here
and thinking oh I'm with the sky even
know what he's talking about
I've got a little bit experience and
that's why I want to go through break
down and share with you if you are new
here or if you've been around for some
time now now guys keep in mind that
running Facebook Ads
is after you go through if you're just
starting out with your real estate
digital marketing agency this is after
you've gone through and done all the
organic methods and after you've already
got some solid clients because if you
don't have that basic core process in
place and you haven't done some of the
free ways to go through and get phone
calls set appointments to go and make
the sales and you don't have that done
then you're gonna be going through and
investing money into something that's
not really proven so you're gonna be
wasting quite a bit of money when you're
first getting started so you want to go
through make sure you are doing those
organic free methods of posting Facebook
groups and your Facebook page LinkedIn
all these different things that I talked
about in other videos a lot of different
free strategies going to networking
events being in connecting with in
person with different people but then
once you've kind of got to a point where
like man I'm doing all these organic
things I'm getting clients but it's just
not enough I'm not growing as fast as I
want to grow then that's where Facebook
Ads really come into play and you know I
talked about Facebook Ads Instagram ads
it's really the same thing because
obviously Facebook owns Instagram as
well so basically I'll let me just show
you really quick the two key funnels
that I actually run ads to and then here
second I'll show you some actual ads
that I'm currently running right now
that are performing extremely well and
I'll break down why they're performing
well and how you can kind of like model
not copy guys because obviously you'll
see that these are very specific to me
but model are kind of some of the
results that I'm doing with these
Facebook ads so the first thing before
you even run a Facebook ad guys it all
is big-time where you're running the ad
okay like what funnel you're running it
to and I was just talking to Zack Weiss
who is one of you guys one of the
viewers with the channel here and he was
talking about how he's wanting to help a
realtor who's got some coaching programs
all that stuff go through and you know
make sales of his course and he had I
think it was like a fifty dollar course
and really at a fifty dollar course
level like you're never gonna make money
running Facebook Ads to like a fifty
dollar course if you're gonna make money
you have to have either like the logout
sales funnel or sell a higher ticket
item and so what we do is we just go
through and we sell a little bit higher
ticket item to get people on our agency
to actually go through and work with
them so this is the very first funnel
that I go through and run and you can
see right here guys that the like
landing page doesn't have to be
something super pretty not to spend a
lot of time on it this is actually a
very high performing high converting
style right here where if you look at a
lot of like the big marketers out there
this is a very similar style because
look it's all white space so it doesn't
really take a long time for this page
load you've got a big clear head line up
the top right here this buttons right
there so if they're pulling up on a
mobile phone it's going to be above the
fold and an important thing to note is
that you want to make sure that you're
pulling these up on your mobile phone to
make sure that your landing page is
optimized for mobile because 80 to 90%
of your traffic's gonna be coming from
mobile so after they come here what
we're gonna do is have a value video
okay so this value video is basically to
break down and talk about a story of you
know an agent that I worked with that
you know at the beginning stage this is
where before state they're after state
and how we went through and it was it
we're able to take them to that after
state where you know most agents want
where most IDs are gonna want
consistency they're gonna want lead
generation they're well-proven lead
follow-up all that stuff but big thing
really is
consistency because you know as soon as
you close one deal you're only as good
as your last deal and so that's a very
important concept to hit with Realtors
and honestly most business owners write
a lot of business owners they don't have
that recurring revenue they don't have
that you know monthly every single time
if they make a sale they've got it
coming in and so you got to make sure
that you're focusing on consistency here
and this is really to build rapport
because we're running Facebook Ads
obviously you can go through and market
your video right here this value video
to your warm audience people already
know who you are they like you they
trust you and you're gonna get right out
of the gate some really just easy sales
just because that's just how it goes
right like they already know you they
trust you they want you to help them out
and so you get some easy sales but for
all the other people who don't know who
you are
okay the cold market they're gonna need
to build some you're gonna need to build
some rapport and Trust with them and so
that's why this value video so you can
see it's about 18 minutes and 46 seconds
it's about 20 minute video and then once
they're like watching it like ah man
this is awesome I'm ready to get started
they hit yes I'm ready to jump in and
then this takes them to an application
where they're gonna go through and fill
out some details cuz one thing you guys
are gonna find out it's very easy to go
through and generate a li that's really
not the hard part the hard part is going
through and making sure you're spending
your time with the most qualified
prospects people that are you know
they're not brand new agents they're not
brand new to whatever business are doing
they're actually making some money so
that they can invest some money into
having you help them take their business
to the next level so you can see right
here we just kind of asked some basic
information how many years you've been
in real estate how many deals you're
closing monthly average Commission and
then once they hit submit right here
we're taking them to an appointment
scheduling app right here so you can see
right here what we do is we only have
the next few days available the reason
being is because if someone sets an
appointment a week or two weeks out most
likely they're going to forget it and
honestly what I would do here is Friday
the 25th day which you guys are probably
watching this video at a later date I
know that but what I would probably do
is only have the next three days where
it's got the next four but you know if
it's Friday and they're not scheduled
until next Thursday
chances are they're
probably going to forget even if you're
gonna do relentless follow-up so I'd
even just have the next three days right
there and then they come in here click
on this and you can see kind of the
calendar
we've got 12 to 3 p.m. kind of that
afternoon time set up where they can go
through and schedule appointments then
once a scheduled appointment confirms it
and then there's tax reminders email
reminders all that so they're gonna go
and show up on the phone call but key
thing here even if somebody scheduled an
appointment but if they haven't gone
through and you know if they're not a
good fit we usually reach out to them
and say hey look it looks like you're
probably not at the level right now that
that we're looking for but what we can
do is we've got these different
trainings so we kind of offer some lower
ticket item the AUSA is going to work
out a lot better for them anyway in the
long run because it's gonna be a lot
more in their budget as well as it's not
going to go through and waste a lot of
our time or their time on those phone
calls ok so that is the first one and
that this is the first one that you want
to start with because with this you're
gonna get a lot of applications
depending on how much obviously you're
spending on your advertising but this is
going to go through get the most amount
of phone calls so you can practice those
sales skills get those people in kind of
hear their pain points what you can do
to go through and help them and then
once you've kind of got a lot of that
nailed down which honestly guys you can
easily go through and scale up your
business to multiple six figures using
this exact format right here you don't
really need in this next step and so if
I were you just start now I would focus
on 100% the organic strategies get your
business up to a $10,000 per month level
then once you're at that point start
investing into Facebook Ads running it
at a I funnel just like this and inside
of that agency course that coaching
consulting course I'm putting together
for you all which the the link to the
waitlist is right down below this video
I'm gonna have this exact funnel that
you guys can just basically copy and
paste and use in your business right
because it's tested it's proven to
convert I already know it works we've
been running it quite a bit and so you
guys will get access to this as well as
this other one now this is an automated
webinar where this is where this is
selling more of light
a monthly subscription or what we do
sometimes and say hey we pre sell the
quarter and do a little bit of a
discount this one is selling a thousand
dollar ticket item and so this is just
going through and you're gonna get a lot
of people going through and registering
for this and this is where I'm running a
majority of my advertising budget so
pretty much all this seventy seven
thousand dollars is going towards that
actually all of that because this is
just this one campaign right and so all
this is going towards I'm actually this
is a automated webinar where they can go
through and sign up for some day and
time but that's all going to a live
webinar which I do every single week
because I like to jump on live with my
clients and be able to answer questions
right there instead of just having this
automated experience and if they're
unable to attend live obviously you've
got the automation in place where they
can go through and attend it at a
different time but I like to get on with
as many people as possible every single
week live just because you're able to
build that much deeper of rapport answer
the questions really get them what they
want and what they're looking for
okay so just really quick guys a quick
recap before I show you guys these
Facebook ads one use the organic methods
that I've talked about right here on
this channel and that inside of my
agency course we'll be talking about as
well in detail and use those to get to
ten thousand dollars per month once
you're at ten thousand dollars per month
take a portion of that money invest into
Facebook ads into this value video
funnel right here or they're gonna be
filling out the application going to
scheduling a call with you and then
confirming those calls and you're doing
phone sales right there and then
honestly I wouldn't even really move
into this next phase until you're making
probably a hundred grand a month with
this simple strategy right here okay and
then at that point you can go and
explore some of the automated of live
webinars it's just a lot more difficult
it's a little bit different concept
different strategy and all that stuff so
that's exactly the the lay out the
process so if you're looking how to get
your own real estate clients for your
own real estate digital marketing agency
those are the first three steps that I
would take one organic methods to ten
thousand dollars per month to value
video to 100 grand per month then
that let's talk and we can talk about
getting an automated or a live webinar
ideally alive first up and running for
your business okay so now some of the
Facebook ads that work extremely well
okay the thing is is one thing that you
got to keep in mind if you're running a
ad to a value video like this and you
want clients that are gonna be able to
invest a little bit more money in you
you don't want to be calling out the
rookie agents right like look over here
I'm calling out the rookie agents right
here because I'm trying to take someone
from complete beginner to success to six
figures per year in their their real
estate business but if you want somebody
that's more of like that seven-figure
mark make sure you're calling out the
right person okay so if you're gonna be
going and running these rookie realtor
clothes 11 deals in four months this is
gonna be the most broad market it's
gonna bring in the most amount of real
estate agents the only thing is is when
you get them on the phone call they're
gonna be rookies right so they're not
gonna have money to go through and
invest 1500 to 2000 dollars per month
with you but basically you can see right
here I recently started doing this and
this has actually been working extremely
well so if you guys do have past real
estate clients and they've had success
jump on a call right here video it
record it it just works amazingly well
this ad right here I think is getting
like leads for four to five dollars per
lead and it's absolutely crushing it so
anyway guys I would highly recommend
kind of like doing this strategy of
interviewing your clients getting that
success story on video that you can post
on YouTube Facebook runs the Facebook
Ads
Instagram whatever it is and then here's
another one this one is calling out real
estate agents and brokers
okay so this is kind of this could be
for a higher ticket item right where
you're going through and work with more
experienced people and if you want to go
through and say hey all 7-figure real
estate agents or if you're closing ten
deals per month this is for you or
something like that and so then I go
through break down a couple paragraphs
of basically what is working well for
Debbie right here and then a link out to
the page okay and this is one where
Debbie was she was actually kind enough
to go through and do the video on her
own most agents have a hard
or most people just in general have a
hard time doing the own video right then
and there and so this isn't very common
and then here's another one going
through and if somebody posts in your
Facebook group on your Facebook page or
they tell you something go and highlight
that right so I go through this is an
exact quote from Jamie right here that
she posted in our Facebook group and so
I looked I said you know look Jamie is
so exciting my first post was published
so some 48 hours ago so I tell their
experience and I say look guys Jamie and
once again I'm going after more of the
beginner agents right so just keep that
in mind when you're running towards a
higher ticket item
so look Jamie literally knew nothing
about Facebook ads when she started okay
there's no reason you can't do this to
like look at the success she got and she
didn't know anything when she first got
started okay you can do this you want to
empower them you want to tell people
like if you're training them let them
know that you can do this okay if you're
gonna be doing it for them empower them
and let them know that hey look I can
take all this off your plate and let you
know how to go through and do this and
then I have the call to action hey if
you'd like to attend a free training
boom boom boom or if you're doing the
value video you know hey I've got this
this free video I've got this food
training for you go through and show you
how to you know add an extra 30 or 35
new qualified prospects each week to
your database okay so anyway guys that
is exactly those are the two funnels and
I kind of broke that down organic to
$10,000 per month this value beauty -
100 grand a month webinar as past 100
grand a month here are some of the
Facebook ads right and then here is
proof that I'm going through I'm
spending quite a bit of money on this so
I've got a good sense of how this all
works for you guys so also if you guys
do want some my consulting mentorship
any of that stuff
honestly like wasn't really gonna jump
in and do this stuff until a lot of
people are asking and it's now at that
point where I'm getting a lot of you ask
me which is great I want to help out as
many as few as possible and honestly
that's where I like I get a lot of my
enjoyment is like you digital marketers
I'm a digital marketer we're kind of the
same person and so I want to be able to
help you guys out as well because I know
where I was at when I was first getting
started I didn't really know where to
turn and like you know the path
go through and get success kind of learn
it's really the hard way of going
through and just like trial and error
experimenting so if I could shortcut any
of that for you guys that would be my
goal so with that said thanks so much
for watching and jump into that
weightless and I'll let you guys know
when we launched that course and then
also if you're brand new here make sure
you subscribe hit that notification bell
if you enjoyed the video give it a
thumbs up I would greatly appreciate
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to learn from it and grow their business
as well so thanks so much for watching
guys and I will see you in the next
video