hey what's up guys thanks for joining me
for a new video today so my goal in this
video is to share with you five tips now
i could have gone more than five but i
think there's something about seeing
that number five like yeah five tips
give me the five tips ryan so i decided
you know what i'm gonna give five tips
to increase your e-commerce sales this
video is going to be broad spectrum
e-commerce general tips
but it might have a little bit of a
slant towards print on demand since i
know a lot of you guys watching are
print-on-demand sellers but i'm excited
so why don't we get started
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to join
all right let's get to these five top
tips and
you know what i'm gonna go ahead and say
that they are not in a specific order
other than the order that they kind of
popped up into my mind and what's cool
when i take uh you know i do take
one-on-one calls
every now and then and i speak with
people of um you know at different
points in their e-commerce journey i had
one today that inspired this video
because they were really just getting
started
with their uh journey on amazon and had
a lot of questions as you would expect
and i also in having these conversations
kind of see things from that perspective
of somebody that's just starting off
which then helps me kind of do these
videos from you know start thinking of
it from that perspective because it's
not easy having a youtube channel
because i know a lot of you guys are
some of you guys are beginners some of
you guys are intermediate and some of
you guys are at that expert level right
and i mean i don't think we ever stop
learning but you know i'm trying to
produce content that appeals to
everybody so um this is gonna be kind of
just broad spectrum like i said i wanted
to be useful to you know beginners
intermediate and expert level
so tip number one
is really just to
not lose focus on um what what makes or
breaks our success
as e-commerce sellers all right and like
i said i'm keeping it broad okay so if
this is merch if this is kdp if this is
fba uh non-amazon sales it doesn't
matter visibility
is probably the single biggest driving
factor
behind whether or not we're going to be
successful like
just think about it for a second what am
i really saying there visibility
means do customers know our product
exists can they find it now you can
spend the next week or probably month
researching ways to increase your
visibility one thing i'd like to
challenge you to do is to make sure you
don't forget to actually take action and
create products that are available for
sale
that have some initial state of
visibility what i mean there is uh
there's
in the case of like someone who wants to
sell on amazon for someone who does sell
on amazon right the person who wants to
sell on amazon may spend months talking
about their plan and how you know doing
product research and doing all these
things but like the person who actually
just like goes and does it
they at least have a url
that at a minimum they can copy paste to
their friends and family and say hey
like this is my product listing on
amazon right like they have something
versus the other person that's got more
or less nothing in the sense of they got
an idea but everybody's got ideas right
uh but when you have like a listing on
the amazon catalog well we know that
that means if a customer potential
customer goes to amazon performs a
keyword search
and
it types in relevant keywords and you
kind of you know i like to do air quotes
and say play the game like you
understand how the search engine works
on amazon and you assist the search
engine in understanding that hey when
customers type this into the search bar
my product may be relevant okay then you
may assist the
algorithm in placing your product in
front of that customer that may be a
good fit of course there's a bunch of
other factors but
it you know it's really just playing the
game guys and it's like ryan we know all
this stuff it's obvious but but like
sometimes we need to be reminded that
like this is how it works because a lot
of the people that are just getting
started
like they go a week and they don't have
a sale and they're like oh what's what's
going on i can't get a sale in a week or
maybe even a month
yeah but like you know
understand the whole ecosystem of what's
going on here don't rush into things
expecting overnight success because if
it was that easy man we'd all be so rich
right um but you know from from adding
from actually having your listing right
like i'm i'm harping on something so
obvious but it's cause like in your in
your head think about it like it's
really important like
doing something versus doing nothing
like if you have that listing okay great
then you have good keywords okay great
uh visibility how else can you increase
visibility well you can run ads now when
i say run ads we typically think of the
action of setting up an ad campaign but
you don't even need to think about that
like what are we actually trying to
achieve when we set up an ad campaign
all we're trying to do is circle back to
this word right here above me visibility
we're just trying to increase visibility
because if people don't know it exists
or they can't find it like that's the
worst one too when people know something
exists but they can't find it you know
why google is so relevant because
it put what we were looking for
right in front of us and it did it very
easily right very intuitive very user
friendly like that's why google is
probably the most powerful company in
the world if we're being honest here um
so visibility guys
it can make or break you and while this
isn't like a
concrete like actionable tip it's just
don't lose focus don't lose perspective
in general okay this applies to
non-ecommerce businesses this applies to
brick and mortar businesses as well like
why do they slap
you know billion dollar valuations on
companies like um chipotle but not local
restaurants right it's because chipotle
has that brand you know recognition and
also visibility they have a bunch of
locations it's not that hard to find one
right you go drive up the road you'll
probably pass one at some point okay so
visibility guys it's important and this
is more of like a conceptual thing just
please don't overlook the importance of
the visibility of your products
which leads to understanding search
engine optimization it leads to
understanding that everything we put up
online gets indexed by search engines so
not only are you indexed in amazon
search but you're also indexed in google
search
and if you run ads things like that
you know sometimes it you have to spend
money to make money tip number two is
products and product selection and what
i really want to do is challenge you
guys to think outside the box
now if you're just getting started and
you need a quick win with your ecommerce
business it's okay to follow suit with
what we know works like if you want to
start a print on demand business we know
that t-shirts and coffee mugs are
probably the you know safe to say the
top two best-selling products so if you
want to make a quick sale
your best bet is going to be hey
don't reinvent the wheel here go sell a
t-shirt right and go sell a coffee mug
but i also want to challenge you guys
to think outside the box because there
are entire businesses
existing in print on demand in in this
space that sell
less obvious products and you know
what's great about selling less obvious
products is you don't have to deal with
nearly as much competition
okay so like i said there's a lot of
value in zigging while everybody else
zags and being a little bit contrarian
you don't have to be contrarian all the
time but it can certainly help right
because what we're really talking about
in that case is like reducing your
competition
as long as you know because competition
tends to follow where the customers are
right and so as long as there's enough
customers enough to band
but you know this is really inspired by
i recorded my saturday video coming up
this saturday an etsy shop review on a
shop that i thought was doing print on
demand but upon closer inspection
while doing the video i realized oh man
they're doing
digital downloads
so it's almost like it's not print on
demand in that sense it's it's uh what
is the word they're doing like the um
sublimation
that designs intended for use with
sublimation printers so that people who
buy their designs run it through their
sublimation printer and create the
design and like add the design to the
finished product themselves it's a
really cool
shop review so make sure you guys catch
that one on saturday really interesting
one so just when it comes to products
guys
if you want a quick win or you want to
build a long-term sustainable business
of recurring you know evergreen sales
like hey you know t-shirts can work
coffee mugs can work there isn't
necessarily always a binary like yes no
right wrong answer
but
utilize like leverage the fact that when
it comes to print on demand in this case
uh you can launch a lot of products
right like nothing's stopping you from
launching
5 10
15
different products you don't have to
hone in on just t-shirts especially like
i said t-shirts coffee mugs like by the
way the designs that look good on a
coffee mug tend to work also on t-shirts
and vice versa
so leverage that
tip number three is that when it comes
to niches and product niches
please just make sure you know what
you're getting yourself into now the
reason i say that is because
with regards to selling like physical
products like amazon fba products where
you have to pre-pay and you've got money
on the line you've got skin in the game
you need to do a lot more research
and
just have a lot more of an informed
perspective on what you're getting
yourself into because if you're selling
a seasonal product but you're ordering
it out of season well you're going to
sit on that inventory most likely until
the you know season comes around where
it's in high demand like those are the
types of things you want to avoid when
you've got real skin in the game when
we're talking print on demand though
there's no monetary investment required
we're typically just talking about
investing our time
to create designs
so that being said don't be afraid to
experiment with
various niches in print on demand but
also like
know that if you're trying to sell
valentine's day designs
in march it's gonna be very hard it's
gonna be an uphill battle if you're
trying to sell valentine's day designs
two weeks before the holiday in february
well you're gonna have a much easier
time like always keep this right
perspective
um
you know because i can have
conversations where sometimes
you know people want to know how to
increase their sales
and you know we take a look at what
they've got available for sale on the
catalog
and they're just like you know related
to maybe holidays that are in the past
right and so it's like yeah of course
this isn't probably this isn't likely to
sell maybe delete that make room for
something else
also
if you don't want to constantly be
chasing trends you know trends are
typically an easy way of making
a sale in the short term in the near
term
but you can also list a bunch of
evergreen designs
build a base of products like that
evergreen designs can sell year round
they don't have to be tied to a specific
time of year and this to me is how you
build like a true
recurring passive income business
whether it's you know fba merch kdp
whatever it is but just
you know think about what it is that
we're doing while we do it right like
that's all for chasing trends constantly
well it's not going to be much of a
passive income business it's going to be
pretty active right because you're
constantly going to have to keep moving
but if you are going to
like i said do evergreens you're going
to at least have that recurring base
because your evergreens can sell once a
month 10 times a month 100 times a month
zero times a month you know but just be
realistic about it
tip number four is double down on what's
working now i don't know what this
picture is behind me i that is what
showed up in google when i searched
double down i think that may be a kfc
sandwich where instead of bread they
used chicken
but
that is not the point of this slide it
is to actually double down on what's
working i mean this is pretty
straightforward it's pretty uh simple
like
what i was just talking about with
regards to niche selection
test the waters with lots of different
niches um also like you know you can
also develop design templates that can
be easily tweaked
so that you can sell in different niches
using the same like really high quality
graphics maybe you know you just tweak a
couple words
so in testing the waters in different
niches when you find a niche that's
working
well next time you sit down and you're
doing a design session and an upload
session would you rather be selling in
that niche that was making you sales
yesterday
or do you want to continue guessing what
may work in the future like remember
data is extremely valuable like if we
could go get a job at amazon and check
their analytics
or google and check their analytics
we could be quite wealthy uh probably
very quickly all right because we can
see when there's high demand and it
appears to not be being met with um
sellers you know with the product that
people are looking for so when you have
some data that other people don't have
via a sale
leverage that okay so double down
and tip number five again i try to keep
it broad here i tried to just give some
general best practices not necessarily
catering to one specific type of
e-commerce guys like this could be for
youtubers posting videos this could be
for fba sellers it could be for shopify
sellers having to drive traffic to their
own website it could be for anybody guys
it's all pretty good general advice
and this one is occupy more online real
estate
make it easy for people to both find you
and give you
their money right and not in a bad way
not robbing them right like give you
their money in exchange for whatever
product or service you promised
the more online real estate you occupy i
feel like it's fair to say
the
you know more space you're going to
occupy on places like google that index
all of these hyperlinks right and google
will index in a link to amazon it'll
index a link to etsy it'll index a link
to ebay so why wouldn't you put and i
mean guys these are also like
authoritate authoritative websites so
they get premium placement in google
search results because um
you know their algorithm uses machine
learning and every time someone searches
for something and clicks you know the
amazon link that maybe was buried
underneath the etsy and the ebay link
well if enough people do that and they
scroll right past etsy and ebay google
will start to place amazon's link higher
right it's data like i said there's so
much value in the data and when we say
machine learning it sounds like some
crazy ai robot well it doesn't have to
be that complicated like it's it could
be as simple as what i just described to
you they know that people are scrolling
past the other two links to get to the
third which is amazon okay boost that
one
simple stuff but
tip number five is use this to your
advantage guys
it doesn't have to even be that hard
like i post my
uh youtube videos to i think like six
seven eight different websites at a
minimum
like facebook pinterest instagram
linkedin uh bit shoot odyssey rumble
float i post them in a bunch of
different places
not necessarily because i think people
are gonna find me there i mean i hope
they do but at a minimum it's also
helping me
dominate search results on you know
relevant keywords like it's one thing
for me to be let's just say i'm number
one on google well why am i not number
two and number three and number four
right think like that there's no reason
not to right like why not be one two
three and four instead of just being
like oh i'm ranked number one i'm you
know i did it no i want to be one two
three four five six seven eight
if i can
you know push out my competition but
even if you it doesn't have to be about
you versus your competition like if you
occupy more of the serp the search
engine results page
you're going to get more of the clicks
okay sometimes it's okay to be greedy
especially when it comes to business and
money guys like money is money's money
you know what i mean it's okay to be a
little cutthroat but like i said you
don't even have to think of it in like a
you know you versus them like just
occupy more online real estate try to
find an edge and you doing this when all
your competition isn't doing this can be
something that you can leverage as an
edge um and hopefully these other tips
resonated with you guys i could do like
man i could probably talk for a long
time about these like tips and i would
love to elaborate more on what some of
these mean to me uh but hopefully at a
high level like i want the video to go
on forever hopefully some of these
resonated with you guys if you have
feedback if you have questions um you
have your own tips that you would like
to share with me i appreciate that so
drop me a comment below guys as i sign
off wanted to remind you i do have a
full print on demand course that i'm
constantly adding to an updated um and
you can find a link to that in the
description walking you through how i
make six-figure sales every single year
thank you for watching guys please like
please subscribe and i'll see you
tomorrow with a new video
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