I'm gonna share with you five of my favorite
absolute must-read business books for all restaurant owners,
operators and managers coming up right now.
Hey, everybody. Ryan Gromfin here, author, speaker, chef, restaurateur,
founder of therestaurantboss.com,
clickbacon.com and scalemyrestaurant.com.
About 20 years ago, I got
hired into a multi-level marketing company.
I was young, looking for an opportunity,
trying to do anything I needed to do to get out of the restaurant business.
And it changed my life forever,
not because of how much money I made,
didn't make that much money.
It changed my life forever because the woman who brought me in
handed me a cassette tape
and said listen to this on your way home tonight.
And I was like, oh, what is it, some like,
business books, some personal development, some self-help book.
And yeah, that's what it was and it was amazing.
And I got hooked
and I listened to it and the next day, I said give me another one.
Give me another one. Give me another one. Give me another one. In a month,
I went through like her whole library.
So, then I started
buying books on tape and I started listening to those.
And then I started buying seminars on tapes and CDs.
And I started listening to those. Then I started attending seminars.
And I went on this 10-year journey of growth
that completely set the trajectory for my life.
Now totally changed my life, I can't even get into it
of how much it changed my life.
But what I can tell you is that if you are not reading,
if you are not listening,
if you are not attending seminars, if you are not working with a coach,
if you are not
filling your brain with good stuff,
your brain is going to get filled with whatever
is coming at it.
And if bad juju, if bad information,
if bad opinions are coming at your brain, it's going to get filled with that.
If good stuff is coming, it's going to get filled with that.
You may not agree with everything you read.
But if eighty percent of it is good, fill your brain with that.
So, there's no room for
the news clips and the
sound bites and the social media reviews and
all that negativity.
Fill your brain with positive stuff that is helping you grow.
I cannot stress
the value of that and how much it has changed my life.
So, whether you're a new business reader or you've
read all the great ones, I'm gonna share with you my five favorite.
And maybe you'll pick one up here that you haven't read yet.
The first is The E Myth.
The E Myth is an absolutely incredible book by Michael Gerber
and we're going to have links to all of these.
It should come up on the screen right now,
the links will be in the description or you can click on it somewhere.
But The E Myth by Michael Gerber. I think it's The E Myth Revisited,
absolutely amazing book that
changed the way my brain thought about building a business,
systems, processes, procedures.
The E Myth really talks about the three types of people out there.
There are technicians, there are managers and there are entrepreneurs.
To run a business, you need all three.
The problem is most small business owners are stuck in the technician role, right.
If you're a cook or a chef
and you open up your own restaurant,
you end up being a cook in your restaurant.
And you still have all this other stuff to do
but the business is running you.
You're not running the business.
We have to get you
from technician to manager and from manager to
leader or to entrepreneur.
And the way we're going to do that is through systems
and processes and procedures.
And the book does an incredible job explaining all that.
Check out The E Myth.
The second book I recommend is not really a restaurant
book but it's called What Got You Here Won't Get You There.
And I believe the author is Marshall Goldsmith.
We're going to have it up there on the screen for you.
What got you here won't get you there is exactly what the title is.
He is an executive level business
coach that's worked with executives and companies
all over the world for 20 or 30 or 40 years.
And he discusses in the book
a bunch of different personality traits that prevent people
from getting to the next level.
And then how to discover that,
you might be suffering from that and how to treat it,
how to improve it, how to get better.
Really what he does is he
coaches executives that are stuck in their career prematurely,
executives, where maybe the CEO of a company calls them and says,
we have a vice president of a department that is stuck.
They should be moving up.
They have all the talent in the world but
this is what they're doing.
It's holding them back and you come in and coach them.
Absolutely incredible book, what got you here won't get you there.
Setting The Table by Danny Meyer,
incredible restaurant tour out of New York.
I'm not going to tell you the story, you probably know Danny Meyer.
But Danny Meyer started at a very young age with one fine dining restaurant,
opened up a couple more and then most recently in the last,
maybe 10 years is famous for Shake Shack.
Shake Shack has been operating in New York for maybe 20 years, 15 years,
but they've gone public.
And they've really expanded massively in the last,
you know five to ten years.
But his story about hospitality, his story about
treating your team members and your vendors as well as you would your guests.
How to craft hospitality, how to deliver hospitality,
how to hold your team to higher standards
is just absolutely unbelievable.
So, setting the table by Danny Meyer, absolute must read.
I'd be remiss if I didn't put my book
on the list.
And I apologize for that.
If you think it's arrogant, so be it. But I believe
that this book, Make It Happen is a book that all
restaurateurs, operators,
managers, chefs need to read.
I wrote this book specifically
for you.
I wrote this book not just for someone who's read a lot of business
books but what I really wrote this book for
was maybe, you've never read a business book before.
Maybe you've never picked up a personal development,
self-help guru book.
Grab this one. It's easy to read. It's right to the point.
It's got big fonts and they're spaced out and it's only like 112 pages.
It's free on our website, therestaurantboss.com.
You just have to pay a couple dollars in shipping.
You can get it on Amazon.
We also have an audio version available,
but this book is a great first book if you've
never read.
Some of these other books are 300 pages, 400 pages.
They're great books but they're intense. They're business books.
So, start with Make It Happen
and grab a copy totally for free.
Maybe this book will change your life the way that first audio
cassette changed mine.
That's what I was trying to do when I wrote this book.
I wanted to write this book
to be the first book that you read and go wow, I need more,
I need more, give me more enough of my book.
So, now the last thing I want to talk about,
my fifth book that I tell all restaurateurs,
chefs, managers that they need to read is something called The
Four Disciplines of Execution or what I like to call 4DX.
I'm not gonna put the author's name, Sean Covey and
Scott McChesney, something like that, whatever, not important.
It's up here on the screen. You can click on the link but
The Four Disciplines of Execution is not for the faint of heart,
maybe one of the best business books I've ever read.
Maybe one of the best books I use in my coaching,
also one of the most intense detailed
in the weeds books, like it is,
this book does not talk about things at 30,000 feet.
This book gets right down to sea level
and delivers the message with great examples
and how to things that you can do in your business.
But it's an intense read and I highly suggest you read it.
But you just want to have some time, this is not a,
I'm going to sit by the beach on vacation book read,
this is a, I'm going to sit in my office
with a piece of paper out and take notes, read, but it is worth it.
So, there it is the E Myth,
What Got You Here Won't Get You There,
Setting The Table, Make It Happen,
The Four Disciplines of Execution. If you've not read all five of these,
order right now, whatever it is that you haven't read yet.
These are the top five books
all restaurant owners, managers, operators, multi-level owners,
CEOs of restaurant companies,
you need to be reading these books.
And remember one thing, systems create freedom,
freedom creates value,
value creates scale.
I love every single one of you crazy restaurant people.
And I look forward to bringing you another great video just like this next week.
Bye-bye.
Are you struggling to grow your restaurant business?
Are you failing to find the time to do all the things you need to do
because you're stuck doing everybody else's jobs?
This sucks,
I know. I've been there, you're not alone.
The difference between where you are now and where you want to be is a
plan and some new tools.
And that is why I created Scale.
It's my newest course for restaurant owners who want to grow their businesses
and build an extraordinary brand.
Learn more at scalemyrestaurant.com.
I hope you enjoyed this week's training video.
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Remember, systems create freedom,
freedom creates value and value creates scale.
Manage systems, develop people and be awesome!