Are you creating Instagram stories
but you're not quite getting the results that you want?
I'm Sue B. Zimmerman, and today I'm
going to show you how to engage your audience
through interactive Instagram stories.
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There are lots of benefits to getting people
to physically engage with your Instagram stories.
For starters, the more they engage with your stories,
the more likely they are to see all of your content
on Instagram.
This is due to the algorithm, and I linked a blog post
that we did about this right here below the video.
It's also a great way to gain insight into what
your followers want to see.
Stay tuned to the end where I will teach you
how to get more information from your followers
without having to send out a survey.
When your stories are interactive
and your followers take action and engage in your stories,
your account will show up at the forefront
of your engaged followers' accounts.
When I say engagement, I mean your followers
are physically taking their finger
and interacting in your Instagram stories.
They're not just watching with their eyes.
There can be many different ways of doing this,
and that's what I'm talking about today.
Five ways to create interactive stories.
Ask a question.
There are many creative ways that you can do this.
It can be as simple as this.
You can use the question sticker.
You can also take a poll like this one, lefty or righty,
and clearly, the righties are winning.
Or you can use a basic slider to get information and rate
something on a scale of 1 to 10.
Let me show you an example.
You just want to tap into your stickers and tap on slider
and ask a question.
What do you think of my new YouTube set, question mark.
Press Done.
And you can take your finger on that emoji,
and you can choose any emoji that is here.
Or if you tap on the plus sign at the very end,
you can choose whichever emoji that you
want to have in your slider, and I'm going to choose the star.
Press Done.
You can simply ask a question on video to the camera
and ask people to direct message you a response.
The one thing that is a must for Sue B.
is this amazing mat that I stand on,
and if you want me send you this link, I will.
As you can see, I got a response in the Instagram Direct
Message.
I asked on video if you are interested,
to send me a direct message.
And I just got someone interested in the mat,
so I'm going to send a link.
By asking someone to DM for a link,
you're essentially having a one-to-one chat
and conversation, and in my opinion,
that's where the magic is.
Add a clickable sticker.
By putting a hashtag sticker or a location sticker
in your stories, people might tap
into that to see where you are, what
brands you're talking about, or what person you're mentioning.
And that interaction also affects the algorithm
and gets people to watch more of your stories.
We are filming YouTube videos here at Millennium Tower.
And when you tap in, you can see the stories that are curated,
where it's located, and all the different content
that's posted in the feed.
A simple @mention is another great way
to engage with followers or people
that you admire and follow.
Here I am talking about my videographer Rachel Globe.
And if you tap in, you can quickly connect with Rachel,
and you totally should.
Promote your own content.
You can share your own posts from your feed to your stories
by simply tapping on your post, tapping on the airplane icon,
and tapping into ad post to stories.
When you do, you want to make sure
that you're telling people why they
would be interested in actually tapping in
to check out that post.
If you're interested in using Instagram to grow your email
list, tap in.
You can also send people to the link in your bio
or share your IGTV video.
And I've linked for you below a video all about IGTV,
so check that out.
Here's a Ninja Tip for you.
If you're going to drive traffic from your Instagram stories
to the post in your feed, you definitely
want to tell them what value is in it for them,
but you also want to track that traffic from your stories
to your feed.
My Ninja Tip is to use #suebstories.
So come up with a keyword or phrase
that you're telling people to use when they comment
on that post from your stories.
My final tip.
So instead of sending out a lengthy survey that someone's
probably not going to take, try using
Instagram's interactive stickers to get information
from your followers.
Make sure that the questions that you're asking
will actually get answered.
I want to know, how many new targeted followers
do you strive for on a weekly basis.
And according to the answers, you guys vary from 20 to 30
to 5 to 100 to 300, 15.
I'm getting a lot of responses.
And this is good information for me
to get an understanding of what your goals are when you're
using Instagram for business.
From the responses to your questions,
you're able to continue to create the kind of content
that your followers are interested in that encourages
them to tap through and actively interact in your stories
every time you create one.
Did you like this video?
Go ahead and tell me in the comments below.
No really, take the time to tell me,
which Instagram accounts are most interactive
that you follow, and you really enjoy watching those stories?
And if you like this video, give it a thumbs up,
and be sure to subscribe to this channel, especially
if you want to learn more about Instagram marketing
for your business.
And I'll see you in the next video.
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