when it comes to selling self-published books on the amazon kdp platform i prefer to go with those
evergreen niches which means they sell well all year round however if we can find those
books that also sell well at particular times of the year then that can bring us
in extra income which i like to think of as just icing on the cake and in today's video
i found one of those very niches it sells well all year round and sells well at one particular
time of the year and in fact one author or one publisher producing these books currently is
making around six thousand five hundred dollars per month and that's just from one book so if
those sorts of figures interest you and you want to get into publishing your own books on amazon
and or build a business that you can do using your computer or laptop from home or from anywhere and
else in the world for that matter then follow along as i show you what this niche is now not
been here before then welcome to the channel my name is paul miles and i do videos on how to
make it keep it and grow it and that's your money i'm talking about and if you do like videos like
that then please do give it a thumbs up hit the subscribe button and smash that notification bell
to receive notification of when i produce more videos like this so we're going to be exploring
this niche initially showing you the steps i go through for evaluating a niche and seeing whether
it's worthwhile creating and selling books in that particular area then i'm going to give you some
tips and some guidance on creating the interiors for these types of books because they're not the
easiest books in the world to to create interiors for although it's a lot easier than writing a 30
to 60 000 word novel then we'll look at those all important keywords which are essential for
getting your book seen on amazon and for getting those sales and i've got a special gift for you
towards the end of the video so you want to stick around for that and also in the timeline there
are links there if you want to jump to particular sections of the video that may interest you more
so let's get straight into it what is this niche well it's the horror coloring book and i've put
in the general search term here into the amazon search bar and first of all what i look at is the
number of search results which you can see here in the top left hand corner corner which is 2000
which is quite competitive for a keyword or a buyer's search term but what we're doing initially
is just evaluating whether it's worth our time in the first place going for this particular niche so
if i scroll down and have a look at the books now the first books here we're going to ignore this
book here with the sponsored ads but these first three books are all published on the kdp
platform you can see here it says independently published and this is from a plugin i've gotten
installed called ds amazon quick view which is free so what i do next is look at the best sellers
ranks which we can see here at the bottom and i'm looking for three or more books with bestsellers
ranks of less than 300 000 and that's on the first page of the search results because if i find that
it means that books are selling in this particular niche and it's worthwhile exploring further
so let's have a look well these books here we've got bestsellers rank of just around two thousand
then eleven and a half thousand then seventeen and a half thousand and if we scroll down even further
we've got sixteen thousand um six thousand nine hundred and eighty so straight away this sparks my
interest because it means sales are being made in this particular niche but not only are sales being
made there are a lot of sales being made because if we have a look at this first book here and
this isn't the one with the lowest best sellers rank on this page but if we look at this one here
it's got a best sellers rank of 1993. now if we take that number go over to tckpublishing.com
put that into the sales calculator we can see that this book is selling between 1330
to around 2670 per month which at a price of $7.97 means this book is making around about $2.50 for
each book sold in royalties which means in total this book is making somewhere between $3325 to
$6675 a month now from my experience using this calculator the higher end of this figure is
usually more accurate so this book is making over six thousand five hundred dollars per month which
is just one book now a lot of you are going to say well that's impossible to do you know look at all
these books look at all the best sellers ranks of these books these are all selling very well it's
going to be virtually impossible to break into this particular niche well if we look at this book
take a look at when it was published and that's may 2021 so that's only around about four and a
half months ago at the time of creating this video so this publisher has only created this
pretty recently so i decided to have a look at this publisher in more detail and it just
seems to be from the picture one guy and he's got these two books for sale now i did a google search
on this chat couldn't find any further information so it doesn't look like this publisher is some big
publishing house with hundreds of thousands of dollars of advertising revenue behind it
it just looks like a publisher like you or me now we can see here on this page that one of his books
does have sponsored ads running on it and he's selling it for quite a low price of 4.97 so his
profit margin on that book is quite low so what i suspect this particular author
is doing is selling it cheap and running ads and actually making a loss on this book
in order to get sales to get a reduction in the best sellers rank and also to get those
reviews now it normally takes about 30 sales to get one review and that's from experience from
the sales on my books so this is one technique of getting your book ranked getting your book
seen and making sales but it can cost money and you know you would you can do that when there is
quite a lot of competition for for a particular book it's not guaranteed you're going to get high
organic ranking but it can work and it appears to have done so in the case of this author now one
approach that i prefer to take rather than going straight into a competitive niche and running ads
because i didn't run ads on my books until around about 18 months to two years after creating my
first book so the technique that i used was to get my book ranked for less competitive keywords
so if we have a look at this example here i put in horror coloring book for teens and we can see
that there are only 613 results so there's less competition and when you scroll down we can
see that there are books listed here that don't currently have reviews yes the best sellers ranks
are a bit higher so not as many books as selling under this particular search term but it does mean
you can get books seen and ranked but we're going to go into that in more detail in a moment when
we come to the section on keywords now let's have a quick look inside this book now i think what's
made this book particularly successful is this cover which i find quite striking it's very bold
and when you look at the interior we've got really good interesting illustrations look quite gory in
fact but would attract potential customers now one thing i want to give you warning of is there are
a lot of people using what i think maybe sort of dubious trademarked terms and images things like
coralline rocky horror show so if you decide to go into this niche you've got to be really careful
in terms of what you decide to to create books on try not to infringe trademark in both your titles
subtitles and in the type of images that you use so i think we can agree this looks a very
potentially lucrative a profitable niche to explore further so what about the interiors well
compared to say things like line notebooks log books they are a bit more complicated to create
now if you're a graphic designer or illustrator you're probably going to be
sort of one step ahead of everybody in that you'll be able to create these interiors yourself
i don't fall into that group so i have to look at alternative ways and one of the ways i look
to getting these interiors is first of all i'll go to someone like fiverr and see if there's any um
illustrators there that interest me and i put in horror colouring and these options have come
up now this one looked very interesting to me but was quite expensive it looks
like it's going to cost you about 57 australian dollars so about 40 dollars per page to create
but these look like comic book covers and i thought well could you create an interior
of these sort of horror comic book interiors in black and white for people to colour in i
think that would be a particularly good idea and you've got these other options here also to look
at you've got the option of upwork and again i just put in coloring book artist and there's all
these options here again you're going to have to invest money for these and so you would have
to contact them and and discuss what you wanted and discuss the price another option would be to
go to somewhere like creative fabric which is my go-to site for graphics for interiors and the the
covers of books but there is one problem and that is that you could get lots of people using these
particular graphics so you'd have to sort of get them modified somehow or or create a background
to incorporate these graphics but here's a little tip i found this here which i thought was quite a
good illustration for an interior and i looked here at the author gigamotion graphic clicked
on their profile and we can see here they've created quite a lot of different styles of
illustrations which would be good for covers and interiors so i took this one step further
and did a google search for gigamotion graphic and i found that this illustrator had a dribble
page and a facebook page so i went along to facebook and you can see here demonstration
of the the illustrations and also on dribble as well so you could contact the illustrator directly
and negotiate maybe getting illustrations done for the interiors of your book so for people that
do contact me and say you know how do i create these interiors everyone's using those graphics
on creative fabrica just think outside the box a bit and use something like this now i'm not saying
everyone go to gigamotion graphics although that person may appreciate it but if you find images on
sites like creativefabrica designbundles.net and you click on the author do a google search you may
find you come across their pages they might have a website or facebook page where you can contact
them now getting your books seen now we've seen that one of the ways is to create a striking cover
and run ads which is all well and good for for those particularly competitive keywords
but the approach i've taken to to get my book seen and ranked which often doesn't mean running ads
involves finding keywords that are less competitive and as we saw in this example
here what i mean by less competitive is that this number of search results is on the low side
now what i do is i look for keywords with search results less than a thousand which means there's
less competition for those keywords and i start by doing a general search in the amazon search bar
like horror coloring book and we can see here we've got these keywords suggested this list
on the left hand side are suggested by amazon now the beauty of this is is that amazon is suggesting
these keywords to customers so customers will tend to click on them like i do all the time and
also amazon is actually telling us what keywords people are searching for so we don't have to guess
and try and make up these particular keywords now what i normally do is then take these keywords and
put them into a spreadsheet now i do have a plugin installed called amz suggest an expander which
gives us these extra keywords on the right hand side here which also go into a into a spreadsheet
now i do also have another plugin installed called keywords everywhere which gives me this number
here which you can see says 55 and that's the number of google searches per month and can help
you know give a keyword extra strength if we are looking at trying to decide on what keyword to
use and i create a spreadsheet of these keywords i'll just enlarge that and we can see i have three
columns keyword amazon search results google monthly searches and i'll put each of those
keywords into the amazon search bar look at the number of amazon search results and write them
down in this spreadsheet and you can see i've done this here and i've actually got around or i've
found around 40 keywords and i can then look at all those keywords and choose keywords with search
results less than a thousand and that's only from my experience i've found that if a keyword has
a thousand searches or less in the old categories on amazon then it's a lot easier to to get my
books ranked so that's just from my experience and i'm giving you the benefit of my experience
there's nothing particularly scientific about it if you wanted to take this one step further
you could then use a tool like publisher rocket where you could get the estimated searches on
amazon per month or a tool like a magnet on helium 10 again where you can get the search or estimated
search volume on amazon per month for particular keywords and then for each keyword you could
come to a ratio of the number of searches per month on amazon over the number of
search results and the higher the number the better because it means there's more searches
and less search results but you don't need to do that that's just sort of a slightly more advanced
technique which you can perhaps use when you've made money and want to invest in tools to help
save your time but a lot of my books i've just used that basic technique where i've showed you
where i get these keywords and this list now it does take time taking each keyword putting it in
the amazon search bar getting the search results right into the into the spreadsheet but i've done
all that work for you and i've listed it in my gumroad shop which i'll leave a link to below
and that's for the horror coloring book keywords and i've put these keywords in pdf excel and dot
csv format and those keywords are listed there and they are absolutely free i'm giving you those
away for free so you can get straight across there download those keywords and then start to
to investigate those keywords further with search results of less than a thousand now
as i've said i've done a brief outline of my keyword research but if you want to know how i do
that in more depth so that you can find your own keywords in in other niches then watch this video
next where i go into depth on my technique for keyword research i hope you found that useful hope
you found that niche useful something that you can investigate further hopefully create books and
make sales thank you very much for your time it's very much appreciated and until next time goodbye