today we're going to look at the von restorff effect in great detail and how
to leverage it to make your designs more effective and visually appealing also
there might even be a big downfall to the von restorff effect which we're
going to explore later in the video as well now some quick background info on
the von restorff effect also known as the isolation effect this states that
when multiple different objects are shown the one object that differs from
the rest is most likely to be remembered there are various different ways to use
the von restorff effect on your designs and we're going to explore every single
angle and use of this psychological theory in your graphic designs so how
does a psychological theory from 1933 migrate into graphic design and why is
it useful
firstly something that utilizes the Vaughn rest of effect is the use of
call-to-actions and these are mainly used in UX and UI design but also in
print design too now using the isolation effect ensures that the call to action
looks different from different action buttons on a website or application as
an example we want the users to be able to see the difference between a simple
action button and then a call to action button tapping into a person
sub-conscience in this manner allows you to steer the viewers attention and
navigation of a website design most viewers are not going to be aware that
they're being steered into a specific direction via call to action using the
isolation effect but we are human beings and this kind of design Theory plays
right into our instinctive and hardwired conditioning this is why knowing about
psychological patterns is so crucial as a graphic designer
you're ultimately controlling the emotional response and intuition of the
viewer so one prime example of a call to action being used
utilizing the Vanar of stop effect gets the pricing page on the website you've
probably seen them before and this technique draws the attention of the
user towards the most popular price and that's likely the most profitable option
to the website owner the fact that the price is highlighted with a blue outline
as well as the entire price box being larger ensures that it's not only
remembered by the viewer but it seems more appealing and more suggestible
we're now going to see more useful uses and examples of the onerous dot effect
and also the downfall that you can experience in using it with the lists
people often remember the first couple of items and then also the last few
items on the list and they can't forget the middle entries so if you want the
middle entries to stand out on your list you can use the one rostoff effects to
make them more memorable the Vonn rest of effect is not only used by marketing
teams to steer customers and persuade them to commit to a purchase as a
designer you want to make your design elements look like they belong together
and tell a consistent visual story but you also want to delight your audience
for putting in a few surprises and twists and turns these creative tweaks
can actually prevent boredom to the viewer and render your designs that much
more memorable you can make a specific section of text larger bolder or simply
different in appearance as an example there are many small and discreet
additions that you can make to your designs that utilize the vana rostoff
effect and these can all help to boost your designers to the next level so the
von restorff effect is mainly used in advertising and UI and UX design but it
can be used in such things as branding now one example would be to take a look
at the sector of business of that brand and notice the color scheme that other
companies use for that sector of business then what you would do is you
would go against this color trend as a means to stand out in that brand niche
however the color scheme that you use should still work for a specific
industry or business
there is one very good example of this being used in real time and on his
snapchats social media icons tend to largely be blue in color or for the
lesser option red however snapchat took the bold move to move to a bright and a
bold imposing yellow with a logo design mentally speaking I'm sure as soon as
you hear or you read the word snapchat you probably have a yellow color appear
in your thoughts somewhere along the lines now if
snapchat was blue it might sink into a sea of numerous social media platforms
within your mind and thus become lost so as you can see the Vaughn Ross top
effect can be used in a larger scheme of things to make a brand or entity that
much more memorable to the masses I mentioned earlier that the Vaughn rostov
effect and does have a downfall and it needs to be used with caution and also
wisdom when applying it to your designs and the problem is that using the
isolation effect you SAP the viewers attention span onto one pinpointed area
depending on how blatant and how obvious the contrast is this can harm the Abrial
execution of a design if vital information is not taken in by the
viewer because they're too focused on one area of the design viewers have
generally got a show attention span sometimes a little as a few seconds so I
suggest using the Vaughn Rostock effect has one tool among many different tools
as a graphic designer this is something to take into account
when using this effect on your designs
so the information I provide you today on the one wall stop effect I hope you
understand the psychological technique a bit more after today's video next week
I'm gonna have another psychological base video on a different theory and
power graphic design so let me know in the comment section below what you
thought of today's video and what you think of this kind of content my channel
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have a great day and until next time design your future today peace