Hi if you'd like to know the most cost effective ways to promote your
restaurants brand or through business brand - stay tuned and we'll take you
through our top tips. If you'd like to know how to start your own cafe
restaurant or food business make sure you hit the subscribe button and the
bell and you'll be notified every time we post a new video hi I'm Rowena I'm
based in Sydney Australia and I'm a food consultant who specializes in working
with restaurants and cafes so if you're interested in starting your own cafe or
restaurant or would like to grow that business further and expand yourselves
make sure you tune in. Okay let's start by discussing brand. Now very interesting
when we talk about brand most people think logo but let me first of all make
it really clear your brand is not just your logo! Your brand is actually made up
like pieces of a puzzle of all the touch points of the customers come in contact
with with your business. Really brand can be summarized by saying it's what a
customer feels about your business! So it's really important that you are clear
on what you want your brand to represent how do you want to make your customers
feel. So let's start by looking at our top tips for how you create a cost
effective branding strategy to really maximize the brand in the minds of your
customers. Okay our first cost effective strategy branding strategy is really all
about how you need to define your brand so before you even begin really
promoting your brand you need to be crystal clear on what your brand is. So
let's use the example of an Italian authentic Italian at woodfire pizza
place - so if that's how you want to position yourself your brand should be
all driven by wanting to reinforce a perception of true authenticity and that
comes down to everything from your fit out t0 your menu your ingredients the
music you play even your staff uniforms. Our second cost effective branding
strategy is to get visual! So let's take the visual aspect of your brand so your
logo your company or corporate colors and repeat repeat repeat! There is
nothing better than reinforcing your brand than through visual awareness so
on your internal signage or all your communication offline online your
marketing collateral your menu your staff uniforms your brand your visual
brand which is your logo and your company colors should be repeated
everywhere. Before we continue what sort of cost effective branding branding strategies
have you already implemented in your venue what has worked well for you? Pop
your comments in the link below and let's have a look at what's working well
for other establishments. Number three is content now as the saying goes
content is king so let's use the further use the example of the authentic wood
fire pizza place now to create content tell the story of your authenticity this
is going to further and reinforce your brand as an authentic pizzeria so tell
the story of your ingredients your Italian trained shift chef how you
produce your dough authentically. So do short 30 second videos pump them out on
your socials go behind the scenes introduce your customers and your
followers to your beautiful Italian sourced ingredients. Tell the story
these stories should appear everywhere across social media all your online and
offline marketing even your menu. Now if doing short videos and introducing your
chef and looking at ingredients is not really you - at the very least tell the
story of your own authenticity with even a paragraph a blurb that should be on all
your marketing material even on the top of your menu now this blurb should say
why are authentic, the lengths you go to prove your authenticity and what the
experience is like for your customer customers and how valued it is, tell that
story and let people know. Okay strategy number four is about collaboration now
discuss this in previous videos the power of collaboration. Think about who
out there in the market provides similar product or service but does not
compete with you who would have a similar target market and collaborate
with them. So let's use the authentic wood fire pizza for example again it
might be a purveyor distributor or a bottle shop who sells beautiful Italian
fine wines. Create a promotion and then jointly promote it so you are accessing
each other's database contacts and followers pump this out on your socials
do some email marketing. Anyone who knows food marketing we still believe in the
power of email marketing! Do not bombard your database but regular informative
and value-add emails are still appreciated people can always
unsubscribe so that way not only are you engaging with your own community
reinforcing your positioning as this authentic pizza brand but you're also
accessing a whole new community through your collaboration with the Italian wine
purveyor. Okay and our final cost effective branding strategy reinforcing
and positioning the brand's in your customers mind is accessing the
knowledge and the value that your regulars bring so engage with your
community and build that sense of ownership. There is nothing like using
customers names remembering regular regulars orders to make them feel valued
and that their customer is appreciated not only that there's a couple of other
great strategies - when your chef or kitchen staff are looking at new menu
items prepare even a small taste of a new menu item and go to your regulars
and ask them for feedback ask for their opinion and of course don't charge them
for the small amount that you're providing it is a taste you're not
giving them a whole free meal it would not be cost-effective but get their
feedback I'll tell you what not only will they feel incredibly valued but
they're going to be talking very positively about your brand and let's
not forget the value of word-of-mouth communication. If you'd like to access
our brand identity checklist to help you really define your
restaurant of food business brand, down load down below in the comment section
you'll see the downloadable link so click on that link you'll get your copy
and it will be your step by step guide to helping you really define your brand
so you're in the best position to be able to really strengthen it and promote
it with our cost-effective strategies. If you'd like more marketing tips make sure
you watch these videos that we've done previously on the most effective
marketing tips for your restaurant or food brand also don't forget to
subscribe if you'd like to have tips and tricks for marketing your food business
pop into your inbox weekly make sure you subscribe and you'll be notified every
time we make a new video. Thanks for watching!