The next point is about the fact that we are in what's called a personal brand economy
Where we're very much selling who we are as people
What we stand for what our personality is what our values are how that matches the culture and the values of the company
It's very much around fit and personal brand
Hey Badasses, how's it going? I hope that this video finds you guys doing well
And thanks for being here and for investing into your career today by tuning in to this video
So one of the questions I get quite often is "are resumes dead? I mean hasn't LinkedIn taken over?"
What's the point of even having a resume anymore?
and to be honest
If you're talking about that old-school generic resume that you've made in Word 2007 that uses phrases like uniquely qualified
seasoned professional and goal-oriented then
Yeah, I mean that kind of resume is kind of dead and there's no way you can position yourself as a high achiever and stand
Out anymore with those generic resumes in a competitive landscape like we have today
unfortunately, those golden days are over, but you might want to hold the funeral proceedings for just a second because
Resumes are not dead. In fact a resume done right is
The most powerful thing because a resume unlike a LinkedIn profile
which is just a general account of your profile in your experience a
resume is a
tailored marketing pitch for one specific
role with one specific person and problem to solve in mind
but the thing is is that just like anything in this fast-paced world where markets are
Transforming and evolving and businesses are changing all the time resumes and how they look and how you use them are
Evolving as well
So in today's competitive market is really important that we let go of some of the old fashioned
Career advice and resume concepts that we've been holding on to for so long and we do things a little bit differently
which is exactly what we're going to cover up in this video and the reason it's really important that you know this stuff is that
I really don't believe in
Resume writers and I'm probably going to get a bit of hate for saying that but no one no one knows you and your experience
Better than you do not like can you imagine someone who knows you better than anyone in the world?
Would you trust them to write your resume about you for you?
Do they know what you know?
Do they understand the impact you had in your roles?
Really understand your experience and then expert in your industry. If you can't even trust your best friend to write it for you
Why would you trust a complete stranger?
I'm really a big fan of empowering people to take ownership of this document cuz it's your document and
Knowing how to write it and knowing what to do with it for the rest of your career
These are skills right now in this video that you're building that can help you for the rest of your career
So let's talk about some of the more modern features of a resume the kind of resume that works today and packages your unique skills
talent, your career story into a really strategic
marketing document
By the way, I put a killer resume cheat sheet that's completely free just for you
It's down in the description box if you want to download it
So the first feature of a nice modern resume document is almost having a headline or tagline
Underneath your name and you can think about this a little bit in the same concept as LinkedIn
So in one powerful sentence, very short and sweet. Can you sum up who you are what you do?
and what impact you make the reason that this is so important is that careers are evolving to become more and more like
portfolios eventually, we're going to be working on short term contracts in a sort of
Gig based economy based on short term missions and projects and going where when needed and even today regardless of that
It's really important to be able to sum up who you are what you do and how you do it
so this niche statement or branding statement can be really powerful but that's really important that it's
Unselfish, so it's all about them. Not you even though it's about you. Let me explain
So if you are the manager of a retail store rather than just saying store manager
You could say something like store manager driving business growth through innovative retail
Experiences just in that's intense. It sums up who you are. So I'm a store manager
What you do you drive business growth you drive sales and how you do it. You create innovative retail experiences
Straightaway, it's a hook and it makes me want to know more again. This should be laser-focused
To the role that you're applying for. So what you can do is really analyze that job description that job ad
And think to yourself
Ultimately in a nutshell if I could put it into one sentence
What do they need this person to be able to do and why you know?
They need their customers to be happy so that they can make more sales
So if you can figure out that problem and then craft a brand statement a headline boom right there
That's like I'm that person who can solve that problem
You're going to have a much bigger chance of
Getting that interview the second way to bring your resume
Back to life and make it more modern and stand out in 2020 is to make it interactive
Okay, so making sure that it's more of a two-way
Conversation. So an absolute bare minimum would be hyper linking to your LinkedIn profile where they can learn more about you
But I've had clients do things like craft a two-minute elevator pitch
Film it video it and then say in their resume. You can learn more about my hair
They've hyperlinked it and it's gone to a file on the shared file on the Google Drive. For example
and they're able to see a video of this person pitching them saying how excited they are to apply for the role and
Why they think they're a great fit for that specific position
Also, if you've got any publications or articles that you've written, for example
maybe you've written a blog or medium or an article on LinkedIn great place to link to that in your resume as well the next
Thing you need to do to modernize your resume is make sure that it is ATS optimized ATS applicant tracking system
I talk about these a lot because according to a recent study by job scan
98 percent of Fortune 500 companies have an applicant tracking system
Which means that they are using robots algorithms to analyze the content of your resume
before deciding whether or not it even gets seen by a recruiter and that's not just the huge guys the Fortune 500's about
Half of mid-sized companies use one as well
I'm gonna do a whole video on how to make your resume ATS friendly
But basically what you need to keep in mind is matching keywords and language from the job Post in
Terms of skills in terms of your competencies and matching and also the language to the company and to the industry as a whole
I'll go into much more detail in another video
but for now
What you can do is upload the job description or the job ad to a website called job scan. It's completely free you upload
There you upload your resume and what it does is it?
Does the job for you and gives you tips and tricks of how to make it even a more obvious?
match for applicant tracking systems
So that's a really good tool for you to try out the next way to modernize your resume is to focus on the format
So in terms of length, we want it to be a really engaging
Sort of teaser marketing documents. So if you've got this in ten years experience
I usually recommend just having a one-page pitch document as your resume and if you've got twenty maybe two pages
But I would challenge you because it's so tailored do not put every single thing you've ever done on there
It is tailored to a specific role
I would challenge you to get it down to a one page pitch document you can do it
I know some of you will be freaking out being like oh my gosh
that would take so much time to do that for every role that I apply to but I'm a big fan of really
Standing out like selecting five to ten roles
you
Really really want and in making a stand out resume when you go for those rather than just shooting out a hundred generic resumes
crossing your fingers and being like oh
I hope someone calls me back and I mentioned this before but it's really really important that this looks
Sleek that it looks modern and then it stands out. We can't be having any generic word 2003 templates anymore
It's over
So two websites that I recommend for this firstly a website called canva
So I'll leave a link to in my description box down below for you to check that out
And also a website called resume.IO both of them will help you to create really good looking resumes
And I'm not saying that they need to look crazy and creative and bright colors and you know
You'll match the style based on the norms of the industry that you're in but even playing around would be a very simple and minimalistic
Teamplace. It's just the way that they use the fonts and the way everything's laid out
It just makes them look
So much sleeker
and it shows them when you put their effort into the format how much if it you'd put into the actual job itself and believe
Me it makes a difference when you're going for a role. That's worth
$100,000 per year. You want your pitch document to almost be a proposal for that you want it to scream?
I'm worth a 100K per year
Just a note on the visual graphics saying because of the like a tracking system
You want to make sure that if you are using icons and graphics and that kind of thing, you always still put the text
So for example, you might use dots to show how strong you are in a language, but the text will still say
French or English or Spanish or German or whatever it is?
because the ATS can read text what it can't read a cute little French flag emojis or German flag emojis, so
Keep that in mind that the ATS like it still needs that text to read it as critical
Information and just use graphics to highlight or enhance but never to replace words entirely
The next point is about the fact that we are in what's called a personal brand
Economy where we're very much selling who we are as people
What we stand for what our personality is what our values are how that matches the culture and the values of the company
It's very much around fit and personal brand
And so what I would highly encourage you to do for any modern resume is to think to yourself
What are the three?
words that I want to come to mind for the recruiter or
hiring manager when they're reading this document about me and what I want you to do once you finish drafting that document is I want
You to share it with friends family members someone who will give you honest feedback and ask them
What are the three words that they say to you that this document says to you about?
Me because a resume is a strategic marketing document and it's your opportunity to craft your story your way
Obviously in the realms of reality and truth
but it is a way to highlight certain things that you want them to know about you so just double-check that your
Intention is actually a reality when you tick it off with your family and friends
So all of this is to say guys that the resume is simply changing not dying
So we have to approach the way we do resumes a little bit differently
And if you want to see an example a real resume sample of a resume that works
Looks good, good content and takes the key boxes. I highly recommend grabbing my killer resume cheat sheet
I've got a sample mock-up resume in there. That is
completely dissected and it tells you what works about that specific resume and why a resume done right can
Absolutely be the key to show facing your hunger for the role
You were fit for the role and how you're already going to contribute in that team so that it's a complete no-brainer
To interview you so hope that this video helps
If you have any questions
Please let me know down below
In the comments and if you like this kind of content on career development and you'd like more support and more content from me
Please give this video a like and subscribe to the channel because I'll be bringing out new
Content every single week and if you tell me what you want
I'll be able to create that for you and help you get on your way and have a really awesome
Career, that is my mission at the end of the day
So until we see each other in the next video stay badass and have an awesome week ahead. Bye