Copy, closing, speaking, that's what we cover here every single week as part of
the weekly skills family we're gonna be going into something that works and is
related to one two three all terrible check mark all three of them all right
all three of them here today I want to give you two principles and I'm gonna
reveal to you what it is that we're like the thing we're gonna play with we're
gonna work with here today all right the first principle we know we're going over
it is the best part is getting leverage all right here's what I mean by this
when it comes to you influencing your prospect closing a deal making a sale
whether it's on the phone it's on a video it's through email copy or social
media post or Instagram caption whatever it is we want to make sure that we have
leverage on the prospect and here is what I mean your prospect doesn't matter
what industry that you are in they're not life waking up and thank you to
themselves man you know I really wish someone would sell me a guitar today I
really wish someone would sell me a book today
I really wish someone would sell me social media agency services today I
really wish that you know I would get called on my phone unexpectedly like no
one wakes up and goes I wanna get sold list on what they have is they have some
combination of agitations or frustrations in their life and it's
those things that for the most part they wake up thinking about all right now
it's really important in marketing and copying all this stuff that we don't
become our prospects meaning just because your prospect wakes up and
they're worried about the bills and the job and the fact that they're not
excited about the work anymore and their relationships not going to well like
just because they wake up thinking about the frustrations in their life and
that's how it is for most people that doesn't mean you need to wake up that
way right I wake up I'm thinking usually about yoga to be perfectly honest I'm
like I can't wait to do yoga all right I didn't like frankly if I didn't do what
I did here I probably just just moved to a mountain somewhere and just do yoga
probably all fucking day all right so like it
okay to wake up and think about the things you want to think about in fact I
encourage it but understand your prospects they have not evolved to that
level yet what level is that I'm not really sure but they just
haven't involved that level this is what they wake up thinking about in fact many
of you be perfectly honest you may wake up thinking about the problems in your
life as well the frustrations and here's the issue when we are selling to our
prospect we are over here we know all about our products and we know all about
the benefits that it offers to them because we think about our product all
day and we think about the benefits all day we're trying to sell it all day long
that's what we're thinking about all day long and your prospect doesn't give a
fuck they could not care less about your product they don't care I don't care
what you saw they don't care right they're thinking about their bills and
they're thinking about the job and they're thinking about the relationship
and they're thinking about you know why the fuck did I eat two pizzas last night
notice what's not on this list you you are not on this list and here is the
problem here is the huge mistake most marketers make we think of this is like
a timeline when they are marketing to the prospect they are talking about
themselves or their product or their service and again prospect doesn't tear
prospect cares about these things and so if you talking about yourself your
product your service that's how you start that's what you talk about that's
where it goes in your marketing not even phone and your marketing this right here
is going to fall on deaf ears instead and by the way you should be listening
to me right now and you should be saying to yourself duh dude this is so obvious
duh of course you're gonna talk of course you're not talking about their
pain points and their frustrations of course
of course you would do that and yet most of you don't do it most people get this
in theory not in practice if you get an in theory like take your Theory go to
Bank of America tell them how ya
grand of theory I'd like to deposit here for cash can I do that and see what they
say they you're not gonna get shit it's about action it's about execution
implementation practice right it's got to put into practice and so people get
this when I show it to him but they don't actually do it I look at their
marketing they're not doing it I look at a lot of your marketing you guys don't
even know this I look at your email sometimes the people who join the
program and I go check your instagrams just to see how your marketing
yourselves your products and a lot of it is very disappointing and I get really
excited cuz I go once they start consuming all of the trainings inside
weekly their shit's gonna explode because they're sitting on a goldmine
hey why don't you have the time you want for yourself yet why does your job keep
letting you down it's because you have been developed the high income skills
yet to create your own high income empire for yourself and your family so
at the link below you now have me as your personal mentor completely free for
the next seven days you have a free user name and password I'm gonna get started
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