what's up guys julian goldie here and did you know that 53 of all website traffic comes from organic
search for some people a stack like that is enough to convince them that seo is worth their time
however you may not be convinced and that's perfectly reasonable after all people might
throw around lots of stats like that but is seo really all it's cracked up to be
well today we're going to have a good look at why you should invest in and improve your website seo
whether you're in an old industry a new one an obscure one there's a good chance these reasons
apply to you and once you've finished the video you'll be an all-out seo convert and you might
just be ready to write an apology letter to all of the seo people you've ignored in the past
just kidding but before we jump in please smash the like on this video i heard it's the best way
to get more seo traffic so reason number one is that it brings in targeted traffic no matter
what you want to sell online you're going to need traffic after all you might have the best product
in the world but if nobody actually sees it you're not going to get very far this kind
of thinking actually applies to brick and mortar business too you might have an amazing store but
if it's in the middle of nowhere you might not do that well however if you have a storefront on the
busiest street in your city or town it's going to be a lot easier to get people into your store now
at this point you're probably thinking okay so how can i get lots of people to visit my website
this is a perfectly reasonable thing to think about but it's generally the wrong way to go
about things and let me tell you why first of all that's because when it comes to driving traffic
the main name of the game is driving targeted traffic so the more targeted visitors the more
relevant visitors you can drive to your site the more revenue you will likely generate
after all if you're selling a fishing rod there's no point driving a thousand visitors to your site
that have no interest at all in fishing i mean sure some people might buy a fishing rod from
you for the hell of it but you can't really rely on this kind of approach and one of the amazing
things about seo is that it can actually help you drive targeted traffic relevant visitors
ready to buy potential customers okay so in fact when compared to other traffic sources seo
traffic is right up there when it comes to driving targeted traffic that will convert into sales so
much so the one survey found 70 percent of people said that seo is better than ppc no driving sales
and one of the main reasons for this is that seo gives you the ability to reach people when they're
just about ready to buy a product or service from someone in your niche after all people who are
actively looking to buy something will use certain kinds of keywords when they're searching on google
for instance if we take the fishing rod example from before a person that's interested in buying
a fishing rod might type in something like buy a fishing rod or best fishing rod 2022 if you know
how to identify and then rank for these keywords which is something we can actually help you with
you'll be putting yourself right in front of those people assuming you have justifiable
prices and a decent looking site you should end up converting a lot of these customers
into actual sales now reason number two is that the traffic from seo doesn't cost that much
another great thing about seo is it can actually be one of the most cost effective and highest
margin ways to drive traffic to your site i mean if the traffic that's coming to your site is free
then all of a sudden your profit margins are way higher this is especially the case when you
consider how much seo might cost compared to paid traffic for instance let's suppose that the best
adwords ppc keyword in your niche costs around ten dollars a click if you're going to create a
campaign around this keyword you'll have to pay ten dollars each time someone clicks on your ad
what's more there's actually no guarantee that any of these people are actually going to buy
something from you once they've landed on your ad if you invest in seo and you do a good job
you should be able to rank on the first page and maybe even in the top three listings so that when
someone clicks on your listings you won't have to pay any money but you'll get sales for free
and you'll save ten dollars for every click that you get it's because of this that seo is
often considered to be a really cost effective source of traffic plus it's also worth noting
that one study found 70 to 80 of people actually ignore ads therefore even if you do focus on ads
they can still underperform compared to seo reason number three is to diversify your traffic
one of the most dangerous things you can do when it comes to online marketing is rely on a single
source of traffic to help explain why this is the case let's take the brick and mortar example from
before right imagine you have a storefront on a really busy street which sounds amazing
lots of people will see your store and so lots of people will be visiting your store
and buying from you however what if one day the landlord or local authorities decide they don't
want your store to be there anymore suddenly your store comes to a halt your business no longer has
visitors and you can no longer generate any transactions your business has essentially
no longer got any visibility and to a certain extent people don't even know it exists anymore
so how would you protect your brick and mortar business from a situation like this well one way
you might protect yourself from this is by having lots of storefronts all around the world now sure
these storefronts might not perform equally and some might do better than others but that doesn't
matter too much because the important thing is if one still closes out you're not going to be
in much trouble having multiple traffic sources is a lot like having multiple storefronts on multiple
streets if one traffic source stops then your business will still be visible in other parts
of the internet and you'll still be able to make money online there are countless stories of people
that have seen their business literally fall off a cliff overnight just because their traffic source
that they were relying on previously decided to change the rules of the game for example with
facebook ads or getting your ads account banned now if you're worried about this happening to you
seo can be a great way to diversify your traffic sources after all if you're generating traffic
from both ppc and seo your business will still have a decent online presence if ppc is no longer
a viable route of course there are stories of seo algorithms and google slaps hitting people badly
too but again the main point here is that you need to make sure you diversify your traffic sources
seo is just one way you can do that and there are many other traffic sources you can focus on
too but considering all of the benefits that come with seo it's one of the best traffic sources to
focus on if you're not already using it as your main source of traffic now if you want to grow
your site seo is such a powerful way to do that reason number four is that seo can improve your
credibility and finally why is this because it's a great way to improve the credibility and authority
you have within your niche for example if someone needs help with something that is associated with
your industry they will more likely turn to google to learn more for instance suppose
someone wants to get into fishing and they need to buy fishing gear in a situation like this
they might use google to find out exactly what they will need this makes sense when you consider
that 53 of people use search engines to do product research if your website pops up when people are
searching for this advice your business will seem all of a sudden much more credible and
authoritative following this people might feel better about buying from you when they're ready
to actually make a purchase so we've covered four major reasons here that highlight why you should
focus on seo if you need a little more convincing you may want to check out some of the case studies
and results that we've delivered for our clients you can see those at juliangoldi.com and if you
are convinced and you want to learn more about how you should approach seo or even what a good seo
strategy might look like in your niche consider reaching out to us no matter what niche you're in
we will be able to help you figure out how seo can grow your business and you can book
in a free strategy session at juliangoldi.com thanks for watching see you on the other side
you