- If you're building out your SaaS business
and you're starting to think well, how do we grow faster?
How do we actually accelerate our revenues?
Maybe lower customer acquisition costs?
How do we increase our lifetime value?
Get better customers?
If you're thinking about those strategic questions,
or really practical questions for that matter, now might be
the time to actually revamp your SaaS marketing strategy.
So on this video, I'm gonna walk you
through my three principles on how
to revamp your SaaS marketing strategy, intro.
(upbeat music)
What's up everybody welcome to Unstoppable I'm TK
and on this channel, I help SaaS startup founders like you,
get to that next stage of growth, get to product market fit,
and build unstoppable sales funnels
so you can scale your business faster.
If you are new to this channel, welcome.
I drop an episode every Sunday, Wednesday
and Friday with the TK energy so be sure to hit
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so that you get notified.
Also, if you're just coming back, you're already part
of the community, welcome back.
It's really awesome to have you here.
Now, if you're building out your SaaS business, alright,
and you're looking for ways to actually drive more leads,
more revenue, more growth, more of all of
that you wanna scale this faster.
The biggest thing to look at is your marketing strategy,
your marketing machine and also your sales machine.
And so knowing everything that I know about building
and scaling SaaS businesses, both from the toutapp journey
and the Marketo journey,
both very different scale SaaS businesses,
here are my three principles
to actually revamp your SaaS marketing strategy.
If you're excited to dig in, smash that like button
and let's get right into it.
So when you're revamping your SaaS marketing strategy,
which is a mouthful, the first thing you really wanna
revisit or look at is your initial customer profile,
not so much your ideal customer profile
because the thing is,
you'll always have your ideal customers,
and it's a big market, you wanna go after but,
in the early stages, you keep wanting to chip away
at your initial customer profile.
So you'll wanna look at that.
Now if you already have a marketing strategy,
you're revamping it.
If you're just starting from scratch,
well you're building it, either way these three principles
will apply because they're timeless.
What you wanna do is actually dig
into your initial customer profile, you wanna hone in
on are there specific triggers with the people
that get them more likely to buy and be receptive
to your solution?
Is there a specific market segment where they're more ready
to purchase your solution?
And is there a specific industry for example,
where they're more likely to purchase your solution.
So what you wanna do is revamp your ideal customer profile
in a much more detailed way so you can narrow down
on the people most likely to buy based on all the data
that you have.
Once you've done that next thing you wanna be doing
for your SaaS marketing strategy to really revamp
it or really build it,
is to actually review your strategic narrative.
Now I call this the manifesto, we teach this
in our go-to market program, what you should be doing
is really revisiting the core message around your brand,
core message around your product or on your business
because the more data points you've collected so far
from customers and clients is you've gotten some revenues,
so you should start to see some patterns
of how they describe what you do, oftentimes,
and I saw this in the toutapp days,
we wanted to describe what we did a certain way,
our customers always found a better, simpler, easier way
to explain exactly what we deliver in terms of value
because they were on the receiving end of that value.
So what you wanna do as you're building
out your SaaS marketing strategy,
as you're revamping your SaaS marketing strategy,
is to really think about your strategic narrative
or your manifesto, as I like to call it.
Now, before I go into principle number three,
let me just pause here for a second.
Are you starting to see a pattern here?
A lot of the principles that I teach when it comes
to scaling your SaaS business is about focus.
It's about simplifying into what's working,
doubling down on what's moving.
Now this is not by mistake,
this is exactly how businesses are built.
You try a bunch of things, you collect the data,
and you figure out where the hot points are,
where there's actually the most movement,
what's resonating the most,
and then you keep revamping your strategy
to double down on that.
So it's no mistake that what I'm really telling you
to do is really hone in on your ICP based on all the data
that you have.
What I'm telling you to do is really hone in
on your strategic narrative and simplify it based
on all the data that you have.
If you're starting to see the difference in approach here,
then can I just get a yes, in the comments below because
that way, I know you're with me.
Now, let's talk about the next one.
Let's talk about the next principle.
Oh, and by the way, if you are in the process,
and you're like, well, how do I build out my ICP?
How do I actually develop my strategic narrative?
This is what I teach and train and coach
in my SaaS go-to market program.
So I'll link to that below and I'll give you a free resource
that you can check out first it's a 45 minute training
to actually build a sales and marketing machine
but let's go to Principle number three.
Principle number three is you need to build and coalesce
into one Broadway show and one funnel.
So often marketers and salespeople and founders think
that they need to be doing more but going off
of the principle of simplifying and doubling down
and focusing on what's moving as you start to hone in
on your core ICP, as you start to hone in
on your simpler much more strategic narrative and build
that manifesto, you should coalesce
into your most essential marketing activities,
which is your one Broadway show.
I learned this from Russell Brunson incredible marketer,
and he explained the concept
of you either do a billion different things every week
and try to come up with something new
and it's exhausting and it's multiple channels,
we focus on one funnel, you focus on one aha moment,
you focus on one core customer demographic, and you keep
that messaging simple and you keep running
that Broadway show every week to attract more people
into your sphere and convert to revenue.
So the third principle is you gotta coalesce
into one Broadway show.
So if you're building out your SaaS marketing strategy,
if you're looking to scale your business and get it
to be growing faster, if you want more leads,
more customers, you wanna get that momentum going,
then the three principles to really hone in on
is your ideal customer profile, really honing in on that.
Number two, really developing your strategic narrative.
And number three, doubling down on that one Broadway show.
It's all about simplifying.
So now you know what these three principles are.
What you may not know is the actual mechanics
on how to really hone in on your ideal customer profile.
How do you think about triggers?
How do you think about macro trends and the market segment
to go after.
What you may not know is how to craft a manifesto.
It's eight slides and there's a very specific way to do it.
So that's very persuasive, how do you actually develop that?
You may not know how to actually craft your Broadway show
and run it.
This is why I created my SaaS go-to market program.
Inside my SaaS go-to market program, I coach you
and train you and give you the exact framework
to build out an unstoppable sales and marketing machine.
You wanna learn more about how this works,
you can check out my program,
we do have some spots available now to bring
on new SaaS founders, so you can go to tkkader.com/gtm.
Tkkader.com/gtm and you can learn more all about it,
and you can hit the giant yellow button so that we can get
on a call to see if we can help you.
The other thing I have for you is my 45 minute free training
on how to actually build an unstoppable sales
and marketing machine.
If you wanna dig more into these concepts
and understand them a bit more and really vet like,
hey, is this thing gonna work or not?
Then you can go check out my training for starters as well.
To access the training, go to tkkader.com/saas-training,
I'll also link to that below.
And you can go in there and watch this 45 minute training
at the end of it you can learn more
about my go-to market program.
At the end of the day, the most important thing you need
to understand is in order to build a SaaS business
and scale a SaaS business, you need to run a set
of experiments, collect the data and then coalesce
into your one growth engine, into your one aha moment,
into your one core use case, into your one simple message,
you need to keep running that over and over and over
and over and over and that gets you from some revenue
to a million to 3 million to 10 million,
which is when you are unstoppable.
If you got value from this video, please smash
that like button, it means the world to me and my team.
Be sure to share this video with members of your team.
Maybe it's your co-founder, maybe it's a marketer
on your team so you can all fit on the same page
on how to revamp your SaaS marketing strategy.
I drop a video like this every Sunday, Wednesday and Friday.
So be sure to hit that subscribe button and the bell icon
so you get notified every single time I drop an episode
with the TK energy.
And lastly, remember, everyone needs a strategy
for their life and their business but when you are
with us yours, it's gonna be unstoppable.
I'm TK and I will see you in the next episode.