Hi! I'm Anastasia of AnastasiaBlogger.com. I am a Pinterest marketing expert and today I'll
show you how I'm getting on average about 80k/mo
outbound clicks from Pinterest to my website. And it's all free organic traffic!
And the first thing you need to do to get Pinterest traffic is
Make Sure that Users CAN Save Something from Your Website
When you look into your Pinterest analytics, you want to see a ton of Other Pins.
See I have mostly Other pins in my top 10 pins,
and my account gets 10+ Million monthly viewers on Pinterest.
What does this Others even mean? It means that YOUR account did not create those pins but they
are still pins linked to your website. So these are other people saving images from YOUR site.
You probably don't realize HOW important those OTHER pins are because well maybe you have never
even seen them in your stats. Maybe your account is new or you never had any popular Other pins.
But I am fortunate because I have seen the analytics not only on my own Pinterest
accounts but also of dozens or maybe hundreds Pinterest accounts of my 1:1 clients by now.
And you know what I noticed? All the accounts that do really GREAT
on Pinterest that I've seen, always have a ton of pins marked as Others! And usually,
very few pins marked as their own pins, ever popup in at the top of their Pinterest stats.
Here's how these Others pins appear in your Pinterest analytics.
Say, someone found your pin on Pinterest, they clicked on it to visit your website.
On the site, they thought your page was so great that they decided to save it to
a board on THEIR Pinterest account. They can use a button like this for
social sharing on your site and save an image as a pin linked to your page.
But that happen only IF any image is available on your page for saving.
If you open any pin that's marked as Others, pinterest doesn't show you right away to which
particular board this pin was saved but you can track it if you open detailed analytics on that
pin, then you will click here and can see all the boards to which other users saved this pin.
So 3 things can go wrong with Other pins, and can limit the
amount of traffic you will get from Pinterest. I noticed that in many cases, people create
Pinterest-optimized vertical pin images just to save them on Pinterest linked to their website.
But they don't make an extra step to add those optimized images to the actual page. So when a
visitor on your site wants to save something, they can't find a Pinterest-optimized image
on the page and can't save it with a link to your site. So make sure that
you added at least one vertical image with text overlay on every page on your site.
Another thing that I see on many sites is that they don't have any social sharing
buttons - either they don't have them at all like in this post that I'm scrolling through,
or sometimes the buttons only show up at the very end of the post and
so about 90% of the visitors will never get to those buttons and save your pins.
If you have a Wordpress site, the easiest way to get this set up correctly is by
using the Grow Plugin by Mediavine. I don't get any reward for mentioning this plugin,
wasn't sponsored by them, I just use it on my own blogs and it works perfectly
well allowing you to use very specific settings for Pinterest save buttons.
The plugin has a free version but to take advantage of all the settings
for Pinterest I believe you'll need to use their paid plan. It's very affordable anyway,
it was $34 per year last time I checked.
If your site is on another platform, maybe you have a Shopify store for example,
there are some paid apps available in Shopify app store that will add those social buttons as well.
I've seen similar solutions for Squarespace, so you just need to google information about
social sharing buttons available for your platform and definitely make sure
you tested how these buttons work on a mobile device. Because most of the Pinterest users
are on the mobile app so you need to check how your buttons work on mobile devices.
Again, the importance of these pins saved by others from your website is HUGE for your
Pinterest traffic and to be honest, until today, I only shared this with my 1:1 clients but not
here on the channel, so if you appreciate that I'm sharing some of the trade secrets in this video,
give me a like, and hit Subscribe to get more interesting tips like this.
Also, if you want to learn more about Pinterest SEO and how I get about 80k/mo visitors for free
to my site, watch my free Pinterest Masterclass. I will also tell you there how I can help you with
your Pinterest growth in a 1:1 mode, so check the link in the description below this video!
The second thing that's important for you to know is
2. Don't Use a Personal Account on Pinterest!
If you want to get traffic from Pinterest, the first rule is
never use a personal account for this because your account might be easily
suspended and only business accounts should be used to promote websites.
I get this questions quite often. Can I keep using my personal account?
Maybe you think well I have a personal account so I'll just start making pins linked to my
website, why not? Well, here is why:
First, it's simply against Pinterest's terms of service, so you are exposing your account to
additional risk of getting suspended. Moreover, you never know if this suspension happens,
Pinterest could also block your domain name for the same violation of their Terms of Service,
and then you won't be able to send traffic to your website from Pinterest
even if you create a new account. Why would you risk so much if a
business account on Pinterest is totally free and takes just a few extra clicks to create it?
Second, with a business account you can officially verify your website, and according to Pinterest,
pins linked to a verified domain on your account get priority distribution.
And last but not least, with a business account you get access to Pinterest analytics and can get
a better idea of what's working in your account and which pins are actually driving you traffic.
The next thing many people don't know about is that you should
3. Create 3 Different Images for Each Page on your Site
Did you know how Pinterest algorithm works? When users click on a particular pin they
liked and visit your website… and imagine they go back to Pinterest home page again,
you know what happens next? Pinterest algorithm will start
showing them lots of pins similar to what they have clicked on previously. Some of those pins
could be OTHER images YOU created for the same page the user just visited.
You could get so much more exposure if you have MANY different pin images
linked to a particular page on your site! I often get this question. Say, you have about 50
pages on your site. So people will try to make the math and they count that if they create 5 pins a
day linked to different pages, in 10 days they'll run out of pins they can ever save on Pinterest.
Now you know that you can and you should create more than one image for the same page URL.
Your images SHOULD look different enough for a human eye to not recognize them as too similar.
Usually what helps make the biggest difference is changing the background image but I would
also encourage you to test different styles of your text overlay, different size or color
and even different copy of the text overlay to make your pins really look different.
So now you have say 3 different images for the same page, can you go ahead and
save them all at once? Nope! The next thing I
want to share with you is very important! Don't Save Different Pin Images with the
same URL Back-to-Back! Here's why:
Pinterest Algorithm: Pinterest's algorithm sees that as spammy behavior. Like, if you keep pinning
the same link over and over again in a short period, it might think you're a spam account,
and that can hurt your reach or even get your account suspended. We don't want that, do we?
Variety: You know how we love to see different content on our feeds,
right? If you keep pinning the same link, it'll make your boards look less appealing to your
followers. Mixing it up is always better! So you should try to Use Scheduling:
Instead of posting all the 3 versions of pins for your page at once,
you can spread those pins out. Like, save one today, and another maybe one about a week later.
You can do it using Pinterest's native scheduler,
when you are about to publish a pin, instead of saving it Immediately, click here on Publish at
a later date and select in the calendar any date up to about a month in advance.
Pay attention here that you can even set a specific time of publication. Now,
the time depends on where your audience lives. If you target the audience in the United States
but you live in another place, like I live in Europe for example, then you need to make
the math because Pinterest scheduler is showing you the time in YOUR time zone.
Typically, users on Pinterest are active in the evenings, around 8-9 PM is the most active time,
so now you just need to make the math based on where your target audience is.
You can schedule your pins a lot easier using Tailwind - it's an authorized Pinterest
scheduler that allows you to schedule pins to several relevant boards at once, select
weekly intervals and schedule everything in the timezone that you set for your Tailwind account.
So no need to count the right time for each pin. It's a paid tool,
so it makes sense to start using it when you have a large pinning volume, if you are getting close
to 10 pins a day or if you need to manage several Pinterest accounts, you will find that Tailwind
can save you hours of manual pinning every day. And they added to the scheduler a Ghostwriter
feature that helps you write pin titles and descriptions with AI text generator,
so it can really speed up your work on Pinterest. I have a separate video about Tailwind scheduler
and how to use it, I'll add a link to it up there and in the description below.
Rule #5. Don't Try to Target Super Narrow Keywords
The next rule of generating Pinterest traffic is don't try to target too
narrow and long-tail keywords on Pinterest like you would do on Google.
These are the two reasons why I recommend you to focus on
short and popular keywords instead.
The first reason is that Pinterest doesn't
give any priority to older sites. Pinterest doesn't care about your domain
authority or backlinks like Google does so competing for popular keywords is
possible for any new site and any new account on Pinterest.
And the second reason is that Pinterest users are rarely searching for something very
specific like they do on Google. They don't have a long-tail keyword in mind
when they come to Pinterest.
All the sites and search results have approximately the same chances
for a click on pinterest, you just need to make
sure that your pin stands out in terms of design and text overlay!
But when you save your pins, just make sure you choose the most relevant board first.
Ideally, you should find a board that has the same focused keyword in the board
title as the key phrase that you have in the pin title.
After saving your pin to the best relevant board, you can then save it to other relevant
boards but make sure that your content first goes to the most relevant boards.
By doing this, you help Pinterest understand what your pin is actually
about and you help the algorithm find the right people who will be actually interested
in your content and will show early engagement on your pins.
And if you want to understand better what does the most relevant board mean and how
you can master Pinterest search engine optimization in general, don't forget
to check the link in the description below this video goes to my free Pinterest a SEO
checklist it's a PDF file you can download for free!
And I'll see you in the next videos!