Hi! This is A Minute Of Overpass. My name is Eric and I make apps. Now this week I
want to talk about SDK-Less Ad Mediation Networks.
Okay, so as many of you may know I make a lot of my money through
ad networks like AdMob. AdMob is the one I use the most,
but I've used other networks too, and we kind of use, you know, we use AppLovin,
Facebook Audience Network and a few others, but AdMob pays the most for us.
Now I know I've spoken to other app developers who don't get a very good
result with AdMob and they get better results with other networks and then I
tried those other networks and it don't work as well for me, so it is kind of
thing that I think it depends on your app you know where your biggest user
based is and all that kind of stuff. So it pays to try different things but
the nice thing about AdMob and a few other networks is that they have
something called Ad Mediation. So what that means is that you just include the
like the AdMob SDK within your app and just say show ads, show ads, show ads and
what that will do is it will check all the other networks that you have set up
and it'll see if those networks pay more than AdMob, and if they do they'll show
the ad from that network,
otherwise it'll just show the AdMob one, so that way you try to get the most
revenue as possible. Now I spoke about this already in a video but this week I
want to talk about something I learned about just a couple months ago as I was
on this webinar from AdMob and they were talking about the SDK-Less
Mediation Networks and I didn't even know this was possible, because when we first set
it up for mediation, we just added everything into AdMob and then none of
the ads were served and the reason was you actually have to include the
SDK from that network within the app. So like if I want to include say Facebook
Audience Network within my AdMob ads, I would have to repackage my app and put
that SDK within there, and which is it's fine if you have a native app but if
you're using something like a framework, like Unity,
Corona SDK, Ionic, some of the ones that we use a lot, it's not easy to
find plugins for all that kind of stuff, you know so we kind of just stick
with AdMob. So anyway, back to SDK-Less Networks.
So some networks will let you actually include those ads through AdMob
through mediation and there's no dependency on adding the SDK, so but that
means is that you could just set it up, you don't even have to read deploy your
app. You just set it up, see how it does and just...you know it will
check these networks and then display it.
So right now, there's not that many that allow this but there's a few like a
so you see here you see there's AARKI, drawbridge,
MDOTM and smaato. Now I know there's a few more besides these now, but I've been
trying smaato for the past few weeks. I'm going to show you
how that went for me. So it's easy to do, if you have a look at my screen
here there's like a... see we got... you just go through and follow the
instructions on how to actually set this up and then like I said you don't have
to download the SDK just set it up within there, and then you go to your AdMob
page and go to to the monetize tab and then if you .... let's just go back here, if
you click on say your ad units and you say check the ad sources,
and say + ad network then you have all the different ad networks that
you get after monetize through a mediation,
we talked about this a few weeks ago but you can see some of them here are SDK-Less,
so you know you can just go ahead and add this and just basically set up like
say set up an account with Drawbridge at everything in there and then just wait
for the ads to start showing up and then check the Drawbridge account to see how
it does. So it's a lot easier to just try these things out for a few days
to see whether or not they pay very well for you whether or not even worth your
time and that kind of stuff so.
So we've done this with smaato and let me show you how this is doing
for us.
So this is I put this on 2 of my apps just to try it out. I try to put on Ear
Spy, you know the big one and I put on Korean Flash Quiz which is doing really
well at the moment. So you can see here it's not really that impressive in terms
of and there's nothing to do with the platform.
It has to do with this network but you see here the revenue here is like
$1.81 over the last week, which is not really very good.
Now you might think that's better than nothing but
it isn't, I mean if that's what you're gonna get paid. It's not even worth
troubling your users with the ads, you might as well just not show ads at all
but you know
in addition to everything else, I'm going to keep trying to...you know I spoke
with somebody as smaato as to how we could get that up, I mean the eCPM here
is 20 cents which is really really low,
but what I like about this is Korean Flash Quiz is a Corona SDK game, so like
Corona SDK doesn't have that many ad networks available, I mean they have a
handful but then you have to like read, read,
deploy, you have to bring everything down. If it doesn't work you
have to release another version, with this we can just go through it and start
putting that through. So I'm excited about this at the moment. We don't... like I
said it's not paying a lot considering how much. If I show you the AdMob
revenue for today was... it's still early in the morning about ten pounds,
yesterday was 95 pounds so you know this is a big difference
but you know we're still seeing you know,
there's still a lot of testing to do. i'm going to try out some of these other
SDK networks but if you have any success with them, let me know. It's
something that I think is really really exciting in terms of being able to
try out different things, so try it for a few days see if it works
and then just remove it without having to redeploy your app, without having to
change any code, without having to add any new permissions or anything like that. So
anyway, that's it for this week, I hope it's been helpful. If you had any success
with the SDK list networks
please let me know cause I'm really really interested, and that's it!
I'll talk to you next week. Hey! I really hope you liked that video. Now I do this
once a week, so if you want to hear more or you want to hear
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big help. So that's it. I'll talk to you next week!