Hi guys in this video you're going to learn how to quickly create your own branded watermark
for your YouTube channel using my favourite design tool, Canva. After that I'll show you
how to upload that little watermark to youtube and then select when to display it during your
videos. If you've not been here before I'm Nicky Pasquier, I'm a Canva Certified Creative and
I'm passionate about helping small businesses like you succeed online using some of the best
marketing tips tricks and tools. So why should you bother watching this video?
Because a branded watermark will be totally unique to you and will help you stand out
on YouTube But most importantly it will add rocket fuel to your channel growth by increasing the rate
visitors hit that subscribe button. So let's make a start by heading over to Canva. So we are going
to start off in Canva and I'm going to create a design. So I'm going to click on this button here
and I'm going to custom a size and enter 800 pixels by 800
and create new design. YouTube recommends that you actually use a template which is at least
150 pixels square. I tend to use templates which are much bigger than needed because when uploaded
they'll be resized and they'll look much sharper. So I'm going to show you how to create a couple
of different style watermarks starting with a more traditional look. So starting on my
template here I'm going to select the background and I'm going to change the color to let's say
my secondary brand color which is this one. And then going to go over
to the sidebar and click on text and I'm going to type subscribe.
I'm just doing this this really roughly for now I'll edit it in a minute.
Then I'm going to go over to the elements tab and i'm going to look up YouTube
and i'm going to add one of these YouTube icons right here. Okay now I'm going to just
increase the size here by pulling on one of the corner buttons. And I'm going to assume that my
brand colours is this lovely teal colour and black, so I'm going to change this to
black. I'm now going to edit the text by making it bold, I'm going to increase the size
and then I'm going to space out the lettering a little bit more by going up to the spacing
tool right here, clicking on it once and I'm just going to drag
this button here along the little slide bar just to space out the lettering a little bit.
Okay now you'll want to use your own brand font here. Ive used my own Cooper Hewitt font here
but you'll want to use your own brand font for that. My tip to you is to make sure that
you use a font which is clear and bold so that it really stands out when you upload it to YouTube.
You don't want to be using a script font because it just won't read clearly when you upload it to
YouTube. Okay so that's all I'm going to do for now. I'm going to download it as a .PNG file,
Download it to my laptop. Now I'm going to hop over to my YouTube channel.
And what you need to do is you need to go up to your icon here and click on it
and select YouTube Studio, And that's where we're going to do all our editing in Youtube Studio.
You're going to go to the left hand side menu and you're going to scroll down until you find
customization you want to click customization and you'll see at the top of the page we've got
three tabs: layout branding and basic info. And we're going to click on the branding tab and then
scroll down until we find video watermark. And I'm just going to get rid of this that I've got
at the minute. Okay so now we need to upload our Canva file that we just downloaded. So we're going
to click on this hyperlink here that says upload and we're going to find it in our local folders
Okay here it is on my screen you can see actually you can
resize your watermark logo right here by clicking on one of the corner arrows and resizing it. But I
don't need to do it because it's already perfectly sized. So i'm just going to click on 'Done'.
And I don't know if you can see it's right there in the bottom right hand corner and that's exactly
how it will appear on my youtube videos. And the last thing you need to do is you need to tell
YouTube when you want this watermark to appear on your videos. You can choose one of three options:
at the end of your video, you can create a custom start time or you want to add it
to the entire video. And I really strongly recommend that you select this option here,
You want it displaying throughout your entire videos. Okay and then all you need to do now is
go to the top right hand corner of your screen and click on 'Publish'. So if I go to my channel now
I'll be able to see what it looks like in my videos and see if it's worked. Fingers crossed!
Just click over to one of my videos, go to my latest video and let's see what it looks like.
And there it is right there right in the bottom right hand corner. And you can see what happens
when you hover your mouse over the subscribe watermark - a clickable subscribe button appears
right next to it which your YouTube visitors can click on to subscribe to your channel.
Right now we're going to go back to Canva I'm going to show you one more alternative which
is definitely more unusual and a lot more eye-catching. So iI'm going to add a page
and get rid of this teal background. Next what I'm going to do is I'm going to use my logo,
my business logo, so I'm going to find that in my folder, my logos folder. Here it is and I'm going
to just click on it once to bring it up onto my template. I'm just going to enlarge it slightly
and to make sure that it's centrally located on my template. I'm going to go up to the position
tab right here and click on it and then select centre and middle. Okay and that's perfectly
centred on my template now. Actually I might make that a little bit smaller.
Okay right next I'm going to add my text in exactly the same way as I did
last time. I'm going to go over to the text tab in the sidebar and click on it,
move that to the top. And now I'm going to choose one of my brand fonts, just
increase the size slightly and i'm going to type 'subscribe'. I'm going to make that bigger
okay and I'm going to do exactly the same. I'm going to space out letters using the spacing tab,
just space them out a little bit more I think. I'll also make them bold. And this is the fun
part! A few days ago Canva launched curved text, so I'm now going to click on the 'Effects' tab and
select 'Curve'. And you can see what happens. Here the text has curved over my logo but the
curve isn't quite right just yet it's a little bit too steep. So I'm just going to go down to the
slider bar at the bottom here, I'm going to grab a hold of this button here and I'm going to reduce
the curve slightly. This is incredibly easy to do but if you'd like step-by-step instructions
be sure to watch my tutorial; I'll leave the link in the end screen and in the description
below so you can watch it afterwards. So I'm just going to reduce the curve so that the text sits
beautifully over my logo. I think that's about right. Just click away now what I'm going to do
is I'm going to duplicate this text by going right up to the top right hand corner of my toolbar,
clicking on 'Duplicate', I'm going to drag the text underneath my logo. And
now what I'm going to do is click back on 'Effects' and I'm going to invert this curve
Just a little bit more. Yep I think that's about right.
Just reposition the text slightly. Yeah that's absolutely perfect. Fabulous! And now I think i'm
going to change the colour of my text to one of my brand colours, do the same for that one as well.
Excellent! So I'm going to download this image now as a .PNG file as we did before but I'm going
to make sure that the background is transparent. And this feature is Canva Pro only but if you keep
watching I've got a very special deal for you. So iI'm just going to click on 'Download' now.
I've gone back into YouTube and I'm going to get rid of this watermark here which we've
already uploaded. I'm going to find that new watermark which I've just downloaded.
And there it is again. I can resize it if I want to but it's the correct size already
so I'm just going to click on 'Done'. And there it is. And now I have a very unique
circular branded watermark! I'm going to finish that up by clicking on 'Publish'
and I'm going to check it out on my channel. And I think you've got to
agree that this is a very eye-catching and unique YouTube branded watermark.
And that is all there is to creating our own branding watermark.
Be sure to draw attention to it either at the start or end of videos by asking visitors to
click on it to subscribe to your channel. I mentioned during this video that downloading
an image file with a transparent background is a Canva Pro feature. If you've not already done
so why not sign up to an exclusive 45-day FREE upgrade to Canva Pro using my affiliate link
which I'll leave in the description box below. If you enjoyed this video please feel free to
share it with your friends and give me a thumbs-up because it really does help my Channel to grow.