in today's video I've made five different poster designs for you guys
Huerta biography has been used in a very clever and a useful manner and this is
to help you be inspired to make some interesting and some awesome poster
designs as well as learning a method or two another awesome way to learn
essential skills as a graphic designer is by signing up to skill share our
skill share as a community or for creators with more than 25,000 classes
in design business and other useful topics in terms of graphic design skill
share does boast a wide selection of courses by professionals in their
respective fields learn how you can sign up to skill share for two months totally
for free later in today's video so here is the first design where have used
typography as the main element of my design itself and here I've used the
knockout effects the knockout effect is where you cut typography into a shape or
an image now just to quickly give you a heads up today's video is not how to do
these techniques but it's more to give you inspiration and showcase five
different methods for typography use I already have tutorials on most of these
techniques such as the knockout effect anyway but let's take a closer look at
this poster I've used the knockout effect to showcase the main title of the
poster and I've also left some space on the top rights to fit some other text in
there neatly you probably cannot read the smaller text on your screen but if
this poster was printed out I say an a3 copy there would be no problem reading
it the knockout effect works really well on overlaying imagery and I personally
made this image black and white with the knockout section a bright contrasting
color which I feel works really really well
now I really like the clearness and minimal nature of this design and this
is where I've used a single letter as a focal point but also with the
utilization of a clipping mask and as you can see on the image I've captured
that in the O
using a clipping mask a letter like this does work very well on minimal pacer
designs and I've also sampled some of the color on the text to the right of
the image itself I've also made sure that the poster as a whole keeps a focus
on the clipping mask a letter now this is another great way to generate a focal
point and an attention-seeking area on your poster designs say do experiment
with clipping masks on your poster next we're going to scatter typography as a
focal point and this is somewhat trending in the design world right now
and it's a really nice way to create a focal point with a degree of controlled
chaos on my design I've tried to represent the act of climbing by the way
I've used the letters in a kind of scattered orientation and this also
represents mountains in the background this effect works really really well
again when overlaid on imagery and also when it's contrasting the background in
a visually appealing manner
the next way to use typography in a very clever and neat manner for a poster
design is to use hierarchy I've actually used hierarchy on all of the posters in
today's video because it is so effective but I've made it very clear in this
demonstration to show you guys how to use it
hierarchy is where you have the most important bits of your typography laid
out in a more visually accessible manner and this is either through color size or
style in general you then have the secondary importance of typography
followed by the least important parts of the text and the information hierarchy
looks really neat and it can help set off a poster design in all the right
ways if you use it properly
so lastly today we have the action of placing typography in the dead center of
your poster design this is another use of focal point and a design assets and I
love this approach because it can be very useful for creating interest and
pulling in the viewers attention to your design utilizing typography as the main
focal point on a poster can be used on overlaying imagery or just a design like
I've chosen to do and the typography can also be the entire poster design itself
but using typography in this way centrally on the poster is a neat
technique for a quick attention grabbing via the use of text also notice that
I've made the one in my topography a blue kind of scientist is to make the
focal point asset stand out that much more and creates more interest so again
this video was made to inspire you through five different typographic
approaches for a poster design now I can actually go into more detail into one of
these examples if you guys do want that in the future on this channel but as a
quick recap the first method we looked at is the knockout technique and that is
where you cut out typography into a shape or an image then we looked at
using a clipping mask which even in Illustrator can be done with imagery and
it can still offer stunning effects where your posters and the third
addition was the scatter typography style which if you have a look around
online right now it's quite trending in the design community but often the
typography is actually cut out and laid in two parts of the image itself I do
suggest you take a look at that and I'll put some links down below the fourth
method is to use hierarchy which actually can be used across the board
when it comes to typography in poster designs and the last example was the
central focal points which is always a solid choice for gaining a viewers
attention and creating interest on your poster
so like I mentioned today I'm offering you the chance of receiving two months
access to Skillshare totally for free if you do use my link down in the
description box below even without this offer of two three months
Skillshare only costs $10 per month which really does open the door to a
wide range of useful lessons and courses all delivered in a professional and a
neat manner by successful people in their relative fields so do be sure to
check out Skillshare a link down below and start learning some new skills and
some new techniques today so in today's video which of the posters did you feel
works best or which is your favor in general I hope you've been inspired to
go and make some awesome designs of your very own using typography now if you
want to keep boosting your skills and your awareness as a graphic designer
make sure to subscribe to my channel for weekly graph design content like and
share my videos on social media if you want to help out my channel and don't
forget to have a great day and into next time design your future today peace