We were inspired by those classic videos in the '90s where you just still remember them.
For us, we're just trying to recreate...trying to make a classic like that.
We just wanted to make something that was unique and create really iconic, striking
energy that the teenagers would remember.
“Goosebumps” was a huge hit, right?
A song like that needs a visual that bangs.
The video is basically about this hellish freak show and Travis' kind of journey to
hell, I guess.
We were kind of playing off the “Party Monster” aesthetic, our Weeknd video.
Travis saw that and then we had a meeting with him and he was just telling us that he
wanted something kind of like that.
We wanted to have the video kind of hit hard right from the beginning and just draw people
in.
We shot this twice.
First with a plate, just of the skeleton, and then obviously with Travis.
Yeah, we actually had a skeleton.
We had it come up and we were shaking it.
I think Travis was pretty confused.
I don't think he knew exactly what we were doing here.
We had this concept planned for quite a while and finally it came to fruition.
In this scene, Travis wakes up next to two girls.
One of them is holding a snake.
Yeah, we had a few real snakes in the beginning.
The models loved the snake.
Travis was freaking out.
To us it feels like you woke up from a bad dream.
You know?
But then he's kind of still in that dream as the video progresses.
Our idea was to have him in different parts of this weird party.
You don't even know exactly what it is, it feels like a party, but there's like-
Yeah, almost like a weird kind of block party.
There's something about the song that you can imagine all these vibrant colors and that's
something Travis really likes.
He sort of sees his music as having vibrant imagery.
I mean it was our first video with him, so we felt like it was a good opportunity to
explore this kind of cycling through different color technique.
This is Travis’ like only note.
Oh yeah.
He was like, “There needs to be strippers.”
And we were like, “Okay. We can do that.”
This is a funny story.
This is the juiciest part you're gonna get.
This "Goosebumps" video is the second one they shot.
The first one had a very big budget.
We had seen the cut too and we were like, “Damn. This isn't good.”
And they had Kendrick available for that whole shoot.
When we went into this, they said, “You’re not gonna be able to film Kendrick."
So that was disappointing.
This is the footage from that video.
We were able to get the footage.
Him being on the grass worked out because it's like he could be at the party somewhere.
You would actually think we shot him.
To give it more of our stamp, we just spiced this footage up a lot.
The inspiration for this hell environment was the Keanu Reeves movie 'Constantine.'
That movie is kind of like a classic.
And I'm a Keanu Reeves fan obviously so that was the inspiration for sure.
And this was the only shot with them together.
So we’re like, “We need to incorporate it.”
Our work-around was alluding to the hell imagery.
Our goal wasn't to make this super, super dark video anyways.
It was a mixture.
It was dark and lighthearted.
It's like, let's lighten the mood up with 3D girls in bikinis in Hell.
Oh my God.
Wait, this is funny.
This girl is Wiz Khalifa's girlfriend now.
At the time, she was an extra.
I don't even know where we casted her from.
Someone randomly casted this girl.
The person falling was supposed to be Kendrick, but since we couldn't shoot him, we we're
like maybe it could be another alternate version of Travis.
That’s evil Travis.
And that’s the real Travis Scott.
So that then, causes the ground to start cracking.
We had our VFX supervisor there and he advised us to add LED lights on the ground at various
points, and I would just be able to map out where the crack would be
To make it look real, you want to make the lighting right.
So, he falls there into what you would assume is Hell.
One of the ideas we had was to just play with the irony that he's rising into hell.
Then here, you can see the goosebumps growing on his arms.
The moment we knew we were doing this video, we were like, “He has to grow goosebumps."
Agent Smith style, you know, 'The Matrix' style.
That's the inspiration for the goosebumps exploding.
This goes back to just wanting to make something iconic.
Mm-hmm.
It sets up that last shot.
With him on the throne, with wings.
The wings is his album imagery, like the birds.
Travis put all his trust in us for this.
We wrote the treatment, we showed him, he loved it, and it kind of went from there.
We didn't even have that much time to prepare for the shoot.
It was something crazy like four days or something.
Yeah, it was nuts.
We came up with the idea, they liked it, and we just flew to L.A. and made it happen.
I think our directing style is very colorful and we're never just focusing on one idea.
We like to have layers of ideas.
I'd say we're mostly just super hands-on.
We're involved in literally every aspect of the process.
That's, I think instrumental in our distinct style that we have.