Hi, Mike Mancini here with PPC video training.com. Today we're going to be
talking about Adwords and how to add negative keywords to your campaign. Now
some people ask well what are negative keywords? Negative keywords are those
types of words that we do not want our ads to show up with so if somebody was
looking for a plumber they might type in plumber in Google and they will come up
with these results however I think you would be surprised at if somebody types
in the word cheap plumber and as you can see it auto fills in here and there's a
lot of people that do type in that keyword cheap plumber cheap plumber near
me cheap plumber services people are looking for that term they want a cheap
plumber they want in an expensive plumber of course I think we all do but
as a business owner the last thing you want to do is every job that you show up
on you don't want to be sitting there haggling before you even get in the door
you want a quality lead you want somebody that's going to pay you for
your time and pay you what you're looking for but what we want to do is we
want to keep our ads from showing up when somebody types in something like
cheap plumber or inexpensive plumber or free that happens quite a bit as well
especially if you're a type of business where you maybe you give out
consultations but are they free because if they're not you need to make sure
that that word free if somebody types in free consultations or free consultation
attorney that your ads are not showing up if you don't offer those free
consultations so let's go into a campaign will show you how to add it
both in the campaign as well as in AdWords editor here we are inside of a
test campaign now what you're going to want to do is you're going to want to go
to keywords negative keywords and here we are we can add them to now if you
have them just some specific ad groups you can add those over here now if their
campaign why'd you would add them over here so if I was a plumber campaign
level would be I don't want free if somebody types in the word free plumber
I don't want my ad to show up or cheap or inexpensive and I want that across my
entire campaign so what I would do is go plus key words select
the campaign that you want this to go into so we're just going to select our
campaign number one we're going to type in free cheap inexpensive we're going to
type in also on videos because a lot of people are do it yourselfers and they
might be looking for plumbing videos or DIY and you get an idea of these are the
terms that you do not want your ads to show up for so somebody types in
plumbing services I want my ad to show up but if they type in DIY plumbing
services obviously we don't once you have those keywords added go ahead and
click Save and there they are added in the keyword now if anybody types in any
of those none of your ads will show now if you decide you want to do it inside
of AdWords editor you just go to the campaign that you're working on make
sure the campaign is highlighted go down and click on keywords and targeting
click on keywords- then you can go in here and you can add in the negative
keyword you can do a ad group or campaign negative keyword type in the
negative keyword free and you can just keep it as broad and that's it it's
already added in here you can do multiple at one time if you'd like and
upload those otherwise you can just go ad in a few more so free cheap campaign
inexpensive DIY so on and so forth in there we have our negative keywords
added what you need to do is you need to go up and make sure that you post those
changes to make them go live and that's how to add negative keywords to google
adwords thanks so much for stopping by please like or subscribe to our channel
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