I'm really flattered that I get to take
on this topic today because you put me
here. How to start a successful YouTube
channel. In fact, you know what? I don't
know as much about this is the guy
behind the camera. Nate come over here
for a minute. This is my producer at Live
on Purpose TV. Nate and he's got some
good stuff to share. Yeah, we've done some
good stuff. So, let's chat.
Live on purpose TV is something that
I've been doing really only for about
9 months at the time of this
particular filming. How do you start a
YouTube channel? I didn't know. I'm a
shrink. I'm a psychologist. I talked to
people about all kinds of things all day
long and I didn't know really anything
about a YouTube channel. This is Nate
Woodbury. Hi. He's here for every video.
But you don't always see him because he's
over there behind the camera. And I
dragged him in here into the other side
of the camera which... I hope you
comfortable here. I am in front of the
camera on my own channel but I've never
been on this on this channel. And you've
got multiple channels. This is a place
where you play a lot. This space of
YouTube is your home. This is where you
are. And so, I approached Nate, we formed a
team. in fact, may I make that my first
point. How do you start a successful
YouTube channel? You'll form a team.
Because you've got your expertise.
You've got what you know. You've got what
your powerful and passionate about. But
you probably don't have the skill set to
put this whole thing together. So, you
form a team. And Nate comes in on my team
but we've got others on our team, too.
Mm-hmm. Who helped us to create all these
videos that you get to enjoy on a daily
basis. That's what I did first. Because I
didn't know what to do but I'd heard
Nate present at a speaker's conference
that we had with other professional
speakers and he presented some ideas
that really got me thinking. I'm going to
pause for just a minute and let Nate
take it over to share a few things about
his ideas because he has started many
channels. Many of which are very
successful right now. So, I'm just going to
throw that question out to you Nate. How do
you start a successful YouTube channel?
Well, yeah we're doing some some very fun
things. When you understand what you can
do, what's really possible and I think
that's what you saw is like, "Wow, I've got
this message and I can
really take it out and reach a lot
more people." That's where you've probably
seen the results we've had in the last
9 months." In nine months, we went from...
I think because I already had a channel,
okay? Like we all do if we've got you
know, a YouTube account. We've got a
channel whether you know it or not. If
you've got a YouTube account, you've got
a channel. And I had put a few videos
up there. There's maybe a dozen videos
that have been there for maybe up to
4 years. And I was getting, I don't
know. Maybe 2 to 10 views a month.
Something like that. Mm-hmm. So, I was
really starting from the beginning but I
want to comment also about something
else you said. Something that you're
passionate about.
I've been practicing as a psychologist
for 24 years. I've learned so much from
my clients, from my experiences that
there's things I used to do that I have
no touch with any more. Like bedwetting,
for example. I did my doctoral
dissertation on bedwetting. Well, I didn't
just delete all of that information from
my brain. It's still there but it's not
helping anyone as long as it's sitting
up here in my head. So, what do we do? We
made a YouTube video about that. It's
getting, I don't know the last time I
checked it had maybe 4,000 views
something like that. I can't remember
specifically. But now, all those 4,000
people have benefited from the
knowledge that was in my head because I
put it out on this YouTube channel. And
because we've created so many
videos in the last 9 months, the
channel right now is averaging 11,000
views per day. Per day, folks. Yeah.
Including this one. So, you take
an expertise but and think about all the
people around the world that are
searching for Dr. Paul. They don't know
Dr. Paul but they're searching for
advice on parenting. They're searching
for advice on relationships or on
positivity. Right. And but they don't, you
know, they don't know Paul. Well, what
we've been able to do is we've created
these videos with these very specific
topics and they've been able to find the
video and they watch it, they get that
value. So, you have expertise, right? You
have things
people are searching for but they don't
know that you exist yet. So ,how to get
started is to find those topics or I
call it keyword research. I don't mean to
scare you away by that. But if you find
questions that people are asking that
you know the answers to, you can simply
make a video and answer that question.
I can interpret that, Nate. Because you speak
YouTube and some of us don't.
Basically Nate came to me and said what
could you talk about on a video? And I
just made a list of all these topics
that I could talk about. Now, when he says
keyword research, you can do this on your
own browser. You take your topic. Whatever
it is and you start with like, how-to for
example. Let's say that you're passionate
about basket weaving, okay? Because that's
not something I do on my channel
typically. Although it sounds really
interesting. So, you'd go to YouTube or
Google. They're owned by the same company.
And you go to the little search box and
you say "how to" and then "basket weaving"
and you're going to get a little list of
suggestions down there. Those are the
things that are getting hit typically.
You just pick one of those phrases for
your title. It could be that simple, right?
What are people searching for around my
topic? Basket weaving and then see what
it comes up with a suggested search.
Right, so you can get more... Yeah, it kind
of take another step forward and
paint a bigger picture. Creating your
first video is very important. But if you
really want to have the type of success
that we're having on this channel, on Live
on Purpose TV, there is a lot of work in
consistency and time. And so, we launched,
how many videos do we do per week? So, we
do 5 new videos per week which is our
version of daily videos. So, today's a
filming day, how many videos are
we filming today? We're shooting
21 videos today. But that's a lot
of work, it's a full day. Oh, yeah. But we
only do that once a month.
We're very specific or we're very
strategic about that. We know it's a lot
of work but we're
planning ahead, were planning out all the
topics. We're filming it all in one day.
So, that then because there's a lot of
other things that going to do in the
month.
Well, this week I've given 2 keynote
addresses, I've seen several clients, I've
held some meetings online, I'm working on
product launches for different things. I
got a full schedule. So, to think... Well,
I've got to go to the office and I need
to shoot a YouTube video and then I need
to do all this other stuff, I just plan
one day a month where I get together
with Nate. And we shoot a list of these
topics that we've already searched
optimized for the for the titles of
those. And then it takes me, I'm getting
faster Nate. It takes me probably
anywhere from 4 to 6 hours to prep
our set for the day. You want to show your outline? Yeah.
I go through each title that we
come up with. And I make an outline of
the content that I could talk about for
a 10 to 15 minute video. You'll notice
that we invite guests. I have to make
arrangements for them to be here. There's
some prep time that is required. But then
I just go to my outline and then we just
knock through the videos because Nate
knows what he's doing. We've got a team
that helps with our editing. And you
don't have to have all the fancy
equipment that Nate has or the team that
we have assembled over time. You can
start with some very basic things. Yeah,
so I... Before I had, right now, I've got a
DSLR camera. A canon camera. I've got a
few of them. Before I went to that though
I had a reason why I needed to upgrade
to a specific camera. I started with my
iPhone. When the iPhone 4s came out, I
knew that it's got an HD 1080p camera on it.
A video camera and I was like, "Oooh." I'm
sure that means something. It's high resolution.
It means it's good picture quality. Okay, on
your phone. A phone in your pocket has a
very good camera and when I
learned that out I was just, "Man, there's
got to be something I could do with this."
It was just for myself back then, which
wasn't that long ago. I was only filming
videos to promote my own services. Right.
But my client saw the videos that I
and they said, "Hey, can you help me make
videos, too?" And I said, "Well, yeah but I'm
just filming with my iPhone." And they
were they're kind of surprised. But
they're like, "Man, that doesn't matter."
So, I used to put on events. I'd set up a
white backdrop, all the lighting, I'd set
up a teleprompter and I'd be filming
with my iPhone. Yeah. And anyway, so
iPhones have actually come a lot further.
Or you're... Samsung. Yeah. Whatever.
Whatever phone you've got.
They've even gotten better. And so, you
don't have to stress about the
technology or the equipment anymore
because the camera that's in your pocket
right now or in your purse, it's actually
a lot better than you think it is.
Well then professional cameras used to
be. Oh yeah. So, you can start pretty
simply. We're explaining to you how
we got to this point that Live on
Purpose TV. And it started with I have
nothing really. A few videos here and
there. If you use a month, it's really
nothing going on there. So, it was start
up about 9 months ago. We're averaging
as of today's filming about 11,000 views
per day across our channel. So and we've
got a couple hundred videos up there.
Daily content requires a lot of
commitment. We've chosen to do daily
long-form content. Meaning, 10 to 15
minutes is where most of our videos are
going to be. Some are a little longer.
Some are a little shorter. But that's all
very strategic and we try to be very
consistent about our production. I think
one thing that would kill your
subscriptions and your view count is if
you're inconsistent. If you do 3
videos this week and then nothing again
for a month. Your subscribers don't know
what to expect.
So, here at Live on Purpose TV you expect
daily videos. Meaning, at least five a
week, you're going to have coming into your
subscription. And that populates our
archives really fast, too. So, we have a
lot of videos there that continue to get
hits and continue to drive interest in
the channel. There's a lot of strategies,
a lot of fun things you can do and I
wish we could cover it all in this video.
But I I do enjoy teaching it and I give
away that knowledge for free. I've got my
own YouTube channel. Mm-hmm.
A little plug for that here. But there
really is a strategy. You can, you can
take steps and you can predict what the
results will be. I mean when I approached
you and said this is what it
looks like, this is what's going to expect
when we get to that 4 month mark
we're going to start to see spikes. Did we
have a spike at the 4th month mark? Yes.
And I'm glad you mentioned the four
months. Because I said we've been doing
this for 9 now on the daily content.
Nate told me this. He said you got to be
consistent, you got to show up every day
with good content for 4 months. And
I'm like, "4 months?" Man, but it sure as
shooting. Almost to the day wasn't it. We
got a spike in our viewership. The
YouTube started taking us more seriously.
The algorithms and whatnot saw as a
legitimate partner on YouTube. They
started promoting some of our videos and
then things just started to take off. One
of the things we haven't even addressed
here Nate is why? Why would you do this
in the first place? Now, there's at least
2 reasons. One of them is selfish.
Because what if you had what we have
here at Live on Purpose TV? What if you
have 11,000 views a day? What
could you do with that? Is there a way to
monetize that? Is a way to build your
business? Well yeah. But that's all the
selfish part and maybe we can address
that in another video. So, here's the real
reason. It's you. It's the person that
just clicked on this video to view this
video. Why are you here? Because you can
see some benefit in what we're offering.
As a producer, as a content creator, I
think we need to stay focused always on
serving our client. Serving our audience.
What is it that creates value for them?
Because that's what drives the
sustainability and the growth of the
channel. Yeah, the opportunity here is
really big. We're talking about
influence. Doing these things
strategically. Being consistent will give
you influence. And a quote that I always
share from Spider-man, if you remember
Uncle Ben. Oh yeah. Giving advice to
his nephew. He says, "With great power
comes great responsibility."
That's right. And I love working with
influencers. I love expanding and growing
their tribe and expanding their
influence. With that caveat, I
love working with influencers who
understand that responsibility. Who
understand that there's this call
there's this responsibility to serve
others, to do good and the things that
that get me most excited about
continuing to work with you is the
stories that you share. The things that
you get excited about. About the mother,
the story shared of a mother in India.
That commented about her experience with
parenting. And you know, I've heard lots
of these stories of the help that. Just
imagine the... Oh, yeah. We saved a
life one night. We prevented a suicide.
We've got people on all continents who
are benefitting from what we've created
here. While you and I are sleeping, right?
That's the cool thing about this kind of
technology. And the the platforms that
are available for us to really, as you
said, may have an influence. Thanks Nate.
For your contributions here today. You
know what? As much good as Nate does for
this channel, you guys are the reason why
we've got a successful channel here.
Thank you so much for subscribing.