okay so you can see on the Internet
there's millions and millions of people
right what do you do to scale your offer
just like now we're walking down the
street and there's so much traffic right
in order to scale your offer to millions
I believe there there's this three step
formula that I'm gonna teach you now
assuming that you have some kind of
audience now if you're just getting
started
stay feel at the end of the video I'm
gonna give you a different three-step
formula so first of all assume you've
got some kind of audience and this is
not your first offer then you've been
doing this for some time now right that
you've been selling online so how do you
scale their practical offer first you
have to understand there are three forms
of traffic the first form of traffic
like all hot traffic hard traffic that
could be your email is that it's coming
from people who know you like you and
trust you and maybe they have far from
you right that's a hot chocolate that's
your best customers you want to sell to
them first and then you have what I call
warm traffic these are the people that
maybe they know you maybe they have
bought something from you but it's maybe
at a low ticket side right or it could
also be a joint-venture traffic an
endorsement traffic that they are dosing
your product to their list right that's
a warm traffic and then you have what I
call Co traffic now Co traffic is what
I'm talking about it's your pay traffic
your Google your Facebook people don't
know you they don't understand your
brand they don't know who you are
so you're scaling now you cannot scale
to millions without pay but the first
thing you don't want to do is if you go
directly to paid there you're spending
tens of thousands of dollars or
thousands of dollars I've got hundreds
of thousands of dollars without a proven
offer so what I suggest is the first
thing you want to do is scale that with
heart traffic make the offer to your
best customers first if they don't even
buy your products and services
why would you want to go cold you need
proofs your offer make sure that is
proven before you scale so you have your
heart traffic once that's working that
you is proving itself as your best
customers you're investing and they're
buying from you then you can test your 1
traffic now your warm traffic now it
could be a joint venture it could be
strategic alliance right it could be
retargeting at
Facebook people who know you have seen
you before only that when that is
working and that is profitable you take
that profit then you can put that money
into coat traffic and now you can go to
a much wider and bigger audience just
scale now what if you're just getting
started - what if you don't have an
offer and maybe this is your first offer
then what do you do what you want to do
is you don't want to go to a feeling
partner without proven offer so you need
to put some money on the line right
test your offer in a small way with cold
so you reverse it you take test your
offer with Co traffic once that's proven
to work then your test with warm traffic
when then you catch with people apart
from you we did your first offer then
they become your heart traffic then in
the future when you make a second or
third offer you can go back to them it
is pretty much that simple three-step
hot warm cold haven't done this before
cold warm heart and that's how you scale
your offer to millions