RUSSEL ABAD: Bad Bunny is the king of Latin trap, and his head-turning outfits are known
for being just as loud as his music.
STORM PABLO: Him looking fly or him looking like a woman, whatever he requests, that’s
just what’s going to get done.
RUSSEL: That’s Storm Pablo, Bad Bunny’s personal stylist.
Storm spoke with Genius News to break down some of Bad Bunny’s most iconic looks.
STORM: Oh, sh–, how could I forget, man? This outfit was the Super Bowl outfit. He just told me
that he wanted to dress louder than life.
This jacket has 30,000 Swarovski stones on it, and they were all laser cut into the jacket.
I know they want me to send it to them for their museum.
The nails have diamonds on them. He also wanted to finish it off with the silver durag to
keep it street.
I didn't get much sleep during this, so anytime I see this jacket, that's kind of what I think about.
STORM: What a relief.
STORM: This one was very interesting because I found myself in Miami at a sex shop trying
to find chokers. The one on his neck is from Dover Street Market. The ones on his arm are
from these random sex shops.
I was with three homies. It was just a bunch of dudes just in a sex shop. I felt like we
were like 16 in there. They also was like, "Oh, he's going to be in water." So I was
finding all sorts of shiny oils, which fortunately I didn't have to rub on him.
I don't want to take any credit for any of the women's looks. I did the creative direction
for it, but Chloe and Chenelle, y'all killed it.
The way they described it to me was he doesn't want to look like he's trying to be a girl.
We want to turn him into an actual girl.
After six months of working with Bad Bunny, I don't think you could get too shocked about
anything. There's so much people that had so much love for this video. This was a bold
statement. He looked good as a girl, I got to admit.
STORM: This is from the "La Difícil" music video. It's like a '90s style music video here. He's
wearing a Dada sweatsuit. We just want to stay really authentic to the '90s.
I was watching a lot of Biggie Smalls' music videos. I was watching 'Belly' and a bunch of
shit like that. DMX was probably the biggest inspiration for all of this stuff. This came
from Belly with the BMX thing. I'm in love with these leather jackets.
I love that chain because it's so extra. We were able to keep it Bad Bunny by him choosing
these bright frames. Of course, we had to have a lot of color in that. This isn't something
typical that he would wear, which is why I think it's fun.
When he wore the Alexa t-shirt everybody was like, "Yo, this shirt." They love the fact
that he did that.
RUSSEL: The t-shirt Bad Bunny wore shines a light on the murder of Alexa Negrón Luciano.
Alexa, a homeless transgender woman in Puerto Rico was harassed and killed by murderers
who filmed their crime and posted it on social media.
Bad Bunny’s shirt translates to: They killed Alexa, not a man with a skirt.
STORM: I get these DMs all the time. Like, "Oh, thank you so much for doing that. You've
just opened the world's eyes to our community." Gay community, the trans community, whatever
it is, he fights that good battle with his clothing.
I had some matching pants and he was like, "You know what this would look really good
with?" I was just like, "Yo, like what?" And he was just like, "A skirt. You have a skirt?"
I was like, "Nah, I don't have a skirt." And it was supposed to air in like two hours.
Right after he said it I just left and went to go find a skirt in Soho.
STORM: This was from "Bichiyal." Just being there in Tokyo, I was so excited. This skirt,
that was the first time, at least I know, that we use a skirt and it was something random
that I just threw in the bag. We had some pants with that outfit, but he was like, "No,
let's just run the skirt."
All the extras that came in. I didn't style any of them. They all styled themselves. Everyone
in the background just looks so amazing. I love the way they dress out there.
STORM: This outfit was from “Ignorantes.” It's one of those outfits that we kind of
did on accident that turned out perfect. There's only five of these jackets in the whole world.
That jacket can do 15 different things. It could be a backpack. You can unzip it, make
it a vest. I love this outfit, because this is probably what's closest to my personal style.
My boy, Tom Bogo from over there in New York, he did those crazy frickin' scientist frames.
It's like a one of one. The lights were going to go on and off, so I thought it would be
cool if he had some crazy scientist thing with some lights going.
WOMAN: You have an amazing style!
BAD BUNNY: Thank you. Thank you.
STORM: This is the first outfit that I ever did for Bad Bunny. My first interaction was
kind of awkward, honestly, because I don't speak Spanish. The clothing that I brought
for him, he was super appreciative of that.
It was such a bold outfit that I remember when he went to go walk the carpet, I remember
being in the room, just being just so nervous that we were just going to get so much hate
for it, because this is just not something that you would typically do on the red carpet.
But he was so down. I was really happy that he was down to do this. It's a Comme des Garçons
blazer with a Soloist tactical vest thing.
Tom Bogo again with the frames. There's literally some flashlights on the side of the frames.
And I think at the end of the day, people still appreciate that we were able just to
come at the red carpet with something new.
STORM: And before this, I was pretty much styling in my free time. The other stuff I
was doing was a lot of free work and stuff like that.
For them to reach out and ask me if I wanted to style Bad Bunny, it was like,
"Dude, what the fuck?"
I mean honestly, it's just been a life-changing experience. Everything he does, the
whole team comes with him. He takes all of his people with him. So whatever he needs,
there's no real complaining about it.
Things move too fast to complain, so we just make it happen. That's what it is. There's
no excuses, no nothing. It's just got to happen.
RUSSEL: I'm Russel Abad with Genius News, bringing you the meaning and the knowledge behind the music.
STORM: I love that he's wearing the mask. He was
already fighting against Corona at the MTV Music Awards last year.
It's kind of scary, actually.