hey folks it's brett and i know i said i'd be waiting until after the month of june
before making any more videos on account of a new move and that was going pretty well until today
because nerf did it nerf did something that i just had to stop everything and look at
for a little bit of time and if you haven't seen it yet well here we go here's basically
the picture that started it all meet murph hasbro has just introduced and this is not a joke their
new nightmarish mascot for nerf brand products named murph murph's terrifying catchphrase is
unleash the play in you here is murph isn't he beautiful this is murph this is the future guys
so this tweet seems to be getting shared around a lot and i'm not even on twitter and i saw it
and you can see that trending in the united states murph here's an article by adweek
nerf introduces murph the brand's first mascot interesting and here are some more mock-ups of
murph doing all his things with a bunch of edited blasters in hand a nerf chain
wow he's beautiful and concerning the character which uses they them pronouns is made entirely
out of darts out of darts reference nice since debuting in 1969 nerf has never had a mascot that
tradition ends now today the toy brand unveiled murph an anther for more anthropomorphic character
made entirely out of nerf darts we wanted to introduce a mascot that represents this ageless
unbridled fun that lives in all of us and creates a physical embodiment of that feeling you get
when you play with nerf said adam kleinman svp and gm of nerve at parent company hasbro
sorry i couldn't read that with a straight face what the frick kleiman noted that pushing
that the marketing push around murph who he described as a playful spirit and gifted athlete
yoke is based on internal research showing parents desire to create moments of active play
they experience as kids with their own children okay nerf recognizes that while screens are
great there remains a need for kids and their parents to get out get active and make memories
yen how does murph fit into memories will be made murph will appear across nerf's social media
channels oh murph is scheduled to begin appearing in commercials retail outlets and across nerf
social media channels later this month as part of a new multi-year marketing campaign titled unleash
the play in you created in partnership with the martin agency the brand declined a state of mirv
has a specific sex or gender but said the mascot uses they them and their pronouns on a
similar note in early 2021 hasbro rebranded its mr potato head line of toys under the general neutral
gender neutral name potato head really quickly can we just talk about this okay i obviously have
no problem with whatever pronouns you want to use primarily you know my fellow humans when i look at
murph i see an alien i see a creature not of this planet i think i suppose it makes sense for them
to use they them pronouns someone's gonna complain about this and they're gonna drop some buzz and
it's gonna do some additional like publicity and we'll get to that in a second as well
it doesn't matter it's murph guys now hasbro which also oversees brands as plato monopoly
blah blah blah okay they they made more money good for them they've spent a lot on marketing
and this is all marketing surprise everyone murph is a marketing ploy because i literally just said
that murph exists so that you remember that nerf exists now if you're watching this video there's a
good chance that you already are an enthusiast you pay attention to my channel you pay attention that
there are new blasters being released and you're curious as to what nerf has
to offer and it's competing brands but the average person might not give a crap
murph is here to try to get them to pay attention as we just saw a second ago
well i saw that well i clicked back and now it's gone murph was potentially trending on
twitter right i mean here's murph there's a lot of retweets a lot of quote tweets a lot of likes
a lot of people are seeing murph and therefore they're going to offer their opinions on it
are they going to be good opinions are they going to be bad opinions doesn't matter guys this is the
current age of marketing that we have this is what gets attention okay and this is the actual picture
of the costume not the mock-up right we don't know what else exists in person of murf this might be
it right that thing doesn't even need to be a functional costume people have obviously been
comparing this to gritty and i don't think that's by accident i think that's entirely manufactured
i think a lot of this is meant to be confusing nightmarish because people will remember that
so that was one article and then if you look at the other renders you can see just how bizarre
things also get nightmare fuel or the next great thing murph the nerf mascot is taking
the internet by storm what do you mean taking the internet by storm this was literally posted
hours after they first posted like the picture of murph is it going viral that quickly nerf's first
ever official mascot is leaving the internet screaming with joy or maybe just screaming
because screaming is what gets clicks tasked with coming up for a mascot for a toy where kids spend
more time collecting the foam darts than actually playing with the colorful guns may not exactly be
an envious task nerf doesn't have the luxury of sports teams where a mascot is simple and eagles
for the eagles a bear for the bears a gorilla for the sun so they made darts into a mascot
and here you go here are the the many forms of murph yeah there's some suspicious
i have a lot of questions about how those darts are are working also how does murph hold blasters
is that something that murph can actually do are those fingers
is the entire body covered with fingers that are darts anthro darts anthro dart oh there's so many
there's a lot of questions people have been asking that i don't have the answers to and i really
don't want to find out the answers can you see out of the costume probably not but it doesn't matter
it's murph new nerf mascot has people scared and intrigued the mascot has people talking i bet it
does look at all these uh look at all these tweets where people are offering their opinions this
brought about a divided reaction among potential consumers surprise you're already a consumer if
you responded to this nope the roller brush from my car car wash came to life and is haunting my
dreams while i hate to disagree with this person i think murph the nerf is great it has a potential
to be the next gritty wow how coincidental that that would happen i don't have a problem with nerf
making a mascot i didn't think they needed one and this definitely wouldn't have been my first choice
but it doesn't matter because the whole point of murph is to get you to talk about nerf and also
why the heck did they name it murph that's the laziest naming it sounds like someone just slurred
nerf and they actually use that into a name whoever came up with that is creatively bankrupt
and probably making a lot of money screw you i also really like the title of this article
nerf unveils new mascot guaranteed to haunt your dreams or clean your floors because
that's a pretty app description yeah i i don't i don't know how i feel about all the darts and
how they stick out of the body like this though how hard would it be to make your own costume
how hard would it be for me to make my own costume what if we could ruin murph before they even got
to use murph that would be darn unfortunate i know a lot of people are thinking about it if you
like murph the nerf mascot that's totally fine for you i guess i'm ultimately indifferent i'm
curious more just to see what they do with murph is it going to be like a fully animated character
or are we actually going to get someone trying to run around in this costume actually now that i say
that out loud i would love to see someone try to run around in this costume so maybe i'm a little
more optimistic than i thought but realistically it's probably going to be just that cg render
with cg blasters watch out on nerf social media to see when uh murph might pop up be it youtube
tick tock facebook and with all that being said i cautiously pass the question off to you guys
what do you think about murph the nerf mascot i don't care what all these other sites are saying
i don't care what people on twitter are saying i care about what you guys the fans actually
think of this because taking off my cynical hat for a second i guess this is true this
would be nerf's first mascot so this is kind of a big deal and very interesting to see what
they'll do with their mascot or it'll just be a publicity stunt and we'll never see murph again
thank you everyone so much for watching an actual video will come maybe in the future or
once we see murph appearing something i'll react to that in the meantime please be safe out there
and lock your doors and windows and check under your bed at night for murf because murph might
be trying to unleash the play in you i don't want to hear about it in the news tomorrow