Kim Kardashian and Kylie Jenner are facing backlash for their social media advertisement
posts amid the devastation currently taking place in Ukraine.
Let’s get into it.
Before we begin, we'd like to issue a trigger warning as this story relates to the current
devastating crisis taking place in Ukraine.
In the age of fighting for social justice and being a major influencer like Kim Kardashian
or Kylie Jenner, when you have a platform as large as theirs, what and when you post
can be of great significance.
While many celebs like Viola Davis, Jennifer Aniston, Blake Lively, and Ryan Reynolds have
been praised for how they’re using their platform to help people in Ukraine while raising
awareness, Kylie and Kim, on the other hand–not so much.
The two sisters are currently facing criticism for coming across as insensitive and accused
of being ‘tone deaf’ because of what they posted in the midst of the Ukraine crisis.
Kylie, specifically, is getting backlash for promoting her brand Kylie Cosmetics right
after she posted about supporting Ukraine.
In her Instagram post, she said, “God protect the people of Ukraine.”
adding a white-heart emoji.
She then added, “My thoughts and prayers are with you.”
Immediately after that post, she advertised her new lip gloss while also sharing a commercial
for it and a link for followers to buy the lip product.
Despite Kylie posting the promo a couple of hours after her Ukraine post, a lot of people
were still not here for her posting etiquette.
For many, Kylie’s story was giving “business as usual” which didn’t feel appropriate
to many online users.
A TikToker screen recorded Kylie’s story and captioned the video, “Kylie cannot be
f***ing serious right now.
The comments under the vid, however, had a lot of back and forth.
One person wrote, “celebs always do this they’re so out of touch l-o-l,” while
someone else commented, “what do you want her to do??
Stand on the frontlines?”
While the creator of the video then pinned a comment after seeing the debate in the comment
section, writing “All I’m gonna say is look up the words “tone deaf” for those
of you who are defending someone who will never know you exist.”
As for Kim, well she too is being called out by many of her followers.
Kim took to Instagram on Monday night and posted this ad saying, “Who wants to win
a $100,000 U-S dollar pre loaded credit card plus two first class flights & five-night
luxury hotel stay in a destination of your choice!
The ad post continued, “Imagine shopping in Paris?
LA?
London?
Tokyo?
Dubai?
NYC?...
YOU choose where you want to fly to this time!”
It then finished with, “Don't worry if you can't travel, the prize is fully redeemable
for $120,000 USD in pre loaded credit cards.”
So yeah, in the midst of many people’s feeds sharing posts regarding the ongoing crisis
in Ukraine and then seeing a post like this from Kim, many people questioned why Kim would
post something like this ad instead of spreading awareness about the crisis or sending money
to Ukraine.
This person commented, “The tone-deafness of this post is actually appalling.”
Another person replied, “How about Ukraine?
Bad P-R time for a privileged giveaway.”
As well as, “Please use your platform to spread awareness for Ukraine”
And this person was apparently in such disbelief about what Kim posted, they wondered, “Did
you get hacked???”
As I’m sure you will recall, this isn’t the first time the KarJenners get called out
for the way they respond to tragic situations.
Kendall Jenner’s Pepsi commercial in addition to the Astro World tragedies are some of the
most recent that the family has been called out over.
During times of such devastating loss, while the people of Ukraine are fighting for their
lives and safety, we can only hope more celebrities use their platforms to spread awareness and
ways to help.
We’ve linked some useful articles in the description below that highlight ways we too
can all help the people of Ukraine.
We here at Clevver stand with the people of Ukraine and send our thoughts and prayers
to everyone suffering as a result of this unimaginable devastation as we pray for their
safety and peace.
I’m your host Sussan Mourad, I’ll catch you later.