Because we need companies that are competing against each other
to fight for us.
See I think there's a shift happening
from platforms to creators.
Hey everyone at Ricky here.
Today is the first video in a series of videos where we break
down Instagram. In this first video, we go over the social
platforms themselves and which ones you should note and which
ones you should leave aside.
Enjoy.
We have to understand something OK? What do all social
platforms want you to do? They want you to spend more time
on app, right? It's a competition. The more… They
want more eyeballs watching their content. They want to
also promote adoption. Of what? What do they want you to
adopt? New features. That makes sense right? So they changed
the algorithm to promote this.
You guys understand that right? They want to promote. They're
going to promote new features. So it's important for all of you
to pay attention to what's changing. Every time they have
a new feature, learn it. Use it. Figure out what makes it work
or what doesn't make it work. So one of the new features, and
we're going to focus today specifically on Instagram, but
this is broadly applicable to… kind of any social platform.
But what's the new thing that you guys been seeing on
Instagram? Like what is jamming up the social feed right now?
Carousels! Thank you Angel. Carousels. So carousels, and the way
that they're being used. And I don't know when it changed but
back in the day, I remember carousels were limited to like
three slides or something like that. But for whatever reason,
they decided, to let's up it to 10. So it's not exactly a new
feature but they changed it a little bit. So what happens is
then, the algorithm dictates content. And you need to know
this is happening everywhere. It's happening on Facebook. It's
happening on YouTube, and Linkedin. Why? As creators we're concerned
about this. We should be concerned about this and this
means ROI—return on investment; your investment, time,
creativity, and energy.
You get inspired. You want to make something and then you're like…
the world's going to love you. This is gonna go viral! You
really think that before, "This is gonna go viral!" You put
it out there and it's like crickets on social media. Like
four people liked it. They're all related to you. That's not
good. That's not a good return on investment right?! So we know
this. We don't want to put a lot of time and energy into
this because it gets depressing if you do stuff and you get no
return on investment. So we have to play with the
algorithm. You can fight it if you want. But ignore the
algorithm to your peril.
One last little thing to note. The big three. Something
interesting is happening right now. All right. You guys know
who the big three are on social media? Linked in. Right? YouTube.
YouTube right? OK. Well YouTube is owned by Google right? We
know that. Facebook owns Instagram. That's why I put
them all here. Who owns LinkedIn? Microsoft. OK. So the
real battle right now is happening between these three
companies that have a lot of money. And so this is where I want to
hedge my bets.
Because these other ones may disappear but these ones, I
think they have deep enough pockets. They are going
to stay in the game. Because we need companies that are
competing against each other to fight for us. See I think
there's a shift happening from platforms to creators. That's
you guys!! So right now what's happening is they want to lure
creators—you guys, to post content organically, natively on
their platform. This is good news for us.
There's more and one sheriff in town now. That means if you
don't like the growth that you're getting on YouTube,
or Facebook,
then move elsewhere to Instagram or to LinkedIn.