Hi guys by the end of this video you will be able to start growing your email list by sending out
beautiful lead magnets such as ebooks, recipe cards, calendars, diary inserts and so on to
your new subscribers. Last week I showed you how to create your Mailchimp signup form and share
the link on social media. This week I'm going to walk you through the rest of the sign up process
and I'll finish off by showing you exactly how to attach your lead magnet in PDF format to your
final welcome email. If you're new to my channel I'm really happy to see you. Im Nicky Pasquier,
I'm a Canva Certified Creative and HubSpot email marketer. It's my absolute passion
to share with small business owners like you the best digital marketing tips tricks and tools to
help you succeed online so be sure to subscribe to my channel and turn that little bell notification
on so that you're the first to know when I publish a new video. So if you're ready let's hop over to
my mailchimp account. If you watched last week's tutorial you'll already know how to find
your sign-up form builder. I'll leave the link in the description box below so you can watch it
later if you missed out. Starting on your form builder I'm going to click on this drop down menu.
And you can see that after prospects have clicked on the subscribe button on the
sign-up form there's a sequence of six possible messages that they will receive afterwards.
These little messages are really quick and are automated so you don't need to action anything.
I ran through my own sign up sequence and this is what it looks like. It took less than
a minute from hitting the subscribe button to receiving the final welcome email. So I'm going
to explain the sequence of messages to you starting with the sign-up form with alerts.
I'm just going to click on it. Scrolling down this will appear if your subscribers have missed some
key information while subscribing to your list, so perhaps they've missed out their email address
their first name or maybe they've missed out on the GDPR marketing permissions.
So these little messages here will just prompt them to leave the requested information.
Scrolling back up to the top the next message they will receive is the sign up form thank you page.
You can customise these messages by hovering your mouse over the text boxes in the top right hand
corner and clicking on the little edit button. This little text box will appear just as it did
in your sign up form where you can add text, edit it with these tools at the top and even include
an image. At the moment these messages are very general and a little bit robotic so you can
make them sound a little bit more personal by including your subscriber's first name.
If you make any changes be sure to click on Save and Close so that you save your changes.
If you're a sole trader you might want to change the 'we' to 'I' in this message.
The next message in the sequence is the opt-in confirmation email. This is the message your
subscribers will receive if you set up a double opt-in. Again you can customise each of these
text boxes by hovering your mouse over the right hand corner and clicking on 'Edit'.
The next message in the sequence is a 'recaptcha' confirmation and this is pretty straightforward
but if you want to have a little bit of fun you could always add an emoji or even a gif file!
Once again if you've made any changes don't forget to save the changes and close this text box down.
The next message is the confirmation thank you page.
This is slightly different. So that subscribers don't think this is the final welcome email
and you've forgotten to attach whatever it is they've signed up to receive
let them now know to look out for a further email from you very shortly.
You could even let them know what the title of your next email will say.
Now we come to the final welcome email and this next step is incredibly important
if you want to send the final welcome email from this series, you MUST remember to
put a tick in this box here otherwise your welcome email will not be sent!!
Scrolling down I'm going to change the subject line of my email since I asked my subscribers
to look out for an email in their inbox entitled "Your goodies have arrived". So I need to change
this subject line to "Your goodies have arrived". Right so scrolling down to the message itself
here is where you're going to include your welcome message. So I'm going to hover my
mouse over the top right hand corner and click on the edit button.
The first thing I'm going to do is to change this first sentence
just to make it a little bit more personal and a little less boring.
Next you can write whatever you want but if you're going to be really professional (which
I know you are) you might want to bear in mind a couple of best practices - (1) Expectations.
At this point be clear about what subscribers can expect to receive from you and how frequently.
So you might let them know that you're sending out a newsletter every fortnight.
(2) Always let subscribers know how to unsubscribe from your emails, it's the law.
And finally we've come to the fun part where we're going to deliver that PDF file you've promised
your subscribers. Firstly you want to add a little bit of text and add a hyperlink to the file you
want to attach. So I'm going to select the text, head up to the toolbar and click on the link icon.
Next I'm going to click on this drop-down menu to link to a...file.
Mailchimp will now take me over to my Content Studio where I can either click
to upload my file from my laptop or I can select it from my Content Studio.
All I need to do now is click on 'Insert'. And here is the file link; click on 'Insert' again
and there is your hyperlinked text that links out to your file. You might want to make your
email a little bit more interesting by including an image of your file
I'm going to decrease the size slightly because this is enormous.
Don't forget when adding images to emails you must remember
to add an Alt Text because not all email clients display images by default
Now click on save and insert image
Including an image also helps subscribers know exactly what they're going to get.
You might be thinking "Well it's obvious isn't it because they've signed up to receive something?"
But remember new subscribers may not know you too well at the moment so you have to win their trust
by being totally transparent. Next include your sign off
and save and close your message. And here is your final welcome email
If you want to test out that whole sequence yourself like I did go back to your signup form
copy and paste the sign up form URL,
send it to yourself by email and subscribe to your own list (or ask somebody else to do it for you).
Congratulations!! That is it and you're all done now. I think you deserve a massive pat on the back
because now you can not only set up a Mailchimp sign-up form, you can also add GDPR marketing
permissions to it, share the link on social media and you can also deliver a free piece of content
to your new subscribers in a final welcome email! So I think you should be very proud of yourselves.
If you feel that these tutorials are really helping you to understand email marketing
and to take away a bit of that confusion let me know in the comments box because I'd be really
interested to find out. If you missed out on last week's tutorial make sure you do watch it;
I'll leave the link in the end screen which is coming up in just a few minutes.
If you enjoyed my tutorial please do give it a 'like' because it helps me to grow
my YouTube channel. Thank you so much for watching and I will see you again next time.