I just got an order for 36 items totaling 1400 dollars. Thank you, Printful!
Phillygoat is the world’s greatest online store for Philadelphia Apparel. It’s a store that I
created with my two brothers. We grew up right outside of the Philadelphia area,
and we think that Philly is the greatest city of all time, hence the name Philly Goat.
Our dream is for Phillygoat.com to take over the universe one T-shirt at a time,
and Printful is our partner to get us there.
Philadelphia, it’s home to some of the craziest, most passionate, wildest sports
fans in the country. That’s who our customer base is. That’s who the Phillygoat family is.
We wanted to create shirts, create merchandise that got people talking, got people stopping
you on the street, asking you, you know, hey, where’d you get that shirt from? It’s awesome.
We've grown our revenue pretty much exponentially year on year. I can remember our first Christmas
in business, sitting down, hand-writing 54 Christmas cards to our customers.
Flash forward two and a half years later,
there’s no way I can handwrite Christmas cards to 20,000 customers.
So we chose print-on-demand for our business
because it really eliminates all the barriers to entry. You know,
there's no startup costs. We're not carrying any inventory. Didn't have to buy a printer.
Printful has allowed us to scale our business and to achieve that growth.
And that frees us up to do the things that we're really passionate about,
which is building a brand, running a business, you know, connecting with an audience.
So we recently ordered some custom branded packaging that is currently now with Printful’s
Warehouse, and every time an order comes in, it's packaged up in our Phillygoat packaging.
Because of those different custom-branded options, people know where the shirt came
from. That really helps with the word of mouth, and you can wear your Philly pride
on your sleeve quite literally. And we're already starting to see it cropping up on
TikTok and Instagram reels. Customers, you know, super excited to receive their order,
they're opening up, filling up packaging. So it really is an elevated brand experience.
So we started off with a competitor of Printful in full transparency. And the
reason why we chose them was that they were a little bit more cost-effective than Printful,
aka cheaper. But, you know, we found in the end that you get what you pay for.
And after about a year working with that partner, we sort of got fed up with all of
the customer complaints that we were receiving. You know, a lot of one-star, two-star reviews.
So, you know, we went, we researched the different print-on-demand companies that
were out there. Consistently, Printful rose to the top in terms of quality assurance, crisp prints.
And so, you know, we decided to sort of go all in with Printful and we never looked back. As
a result, the business has really taken off. We're seeing a ton of five-star reviews. The
customer complaints are few and far between. We have a brand that we can really stand behind,
99.9% of the time, when an order goes out with Printful, you know, we're sure it's going to be
spot on. That's going to help us. That's going to help grow our business because the customers that
receive products they not only become customers, they also become brand advocates as well.
So in the rare instances when there is a misprint in an order or, you know, something goes wrong,
we have a dedicated success manager that helps us really troubleshoot the issue.
They will either send out a reprint to that customer, or they might refund us if that
customer no longer wants the order. But really, we have somebody in our corner. It doesn’t go to
sort of like a chatbot black hole. We have, you know, a true business partner that’s working on
our behalf. We don’t feel like we’re being sold to or somebody trying to upsell us. You know,
it truly is somebody that is providing us proactively trends, tips, tricks,
advice to grow our business because, you know, as Philly succeeds, so does Printful.
Knowing that we don’t have to carry a ton of inventory, we can really expand our catalog.
And our workhorse is the Bella Canvas 3001 T-shirt. Other products that sell
really well for us are embroidered hats, embroidered sweatshirts, and hoodies.
Having that embroidery feature available to us really adds to the perception of quality and
detail, and craft that goes into these products, which a partner like Printful helps us provide.
So we recently started designing with more all-over prints, which really opens up the
creative sandbox. It allows the entire garment to sort of become that creative canvas for us,
so we're not confined anymore to the 12-inch by 14-inch square that's on
the center of the chest. Really, the entire garment can play into the design.
We stay very dialed in to what’s trending in Philadelphia, what’s popular in the Philadelphia
public consciousness. Anytime there’s a big sports win, a team is doing well, or there’s
a crazy quote from one of the Philadelphia athletes, we like to put it on a T-shirt.
We will launch it to our dedicated email list, our faithful Phillygoat customers, and we give them
early access through exclusive discounts before opening up to the masses through advertising.
One of the things that we’ve done is partner with local influencers in the Philadelphia area,
and also because we have a very rabid sports-passionate fan base.
We’ve partnered with the local Philly sports talk radio station. You’ll hear my voice in
regular rotation on commercials, and we also have live reads with the hosts. That adds that extra
credibility because it is a Phillygoat endorsement from a trusted voice of sports in the area. The
beauty of working with Printful is that you know the quality is going to be on point every time.
You’re going to be able to build a brand that you can truly stand behind and be proud of. Go birds.