- Yo.
Yo.
What just happened?
YouTube just announced three huge updates
that will majorly impact all YouTube creators,
especially smaller channels and short-form creators.
In this video, we're gonna discuss
what all of those updates are
and how they affect your channel.
If you like this video hit the like button,
subscribe, comment below, just do all the things
that help that YouTube algorithm.
And let's begin.
Number one: YouTube is changing the eligibility requirements
for it's YouTube Partner Program.
First by introducing a new pathway
for short-form creators to monetize
and by adding a new tier
that will allow smaller channels to qualify sooner.
In addition to having to have a thousand subscribers,
you'll have two pathways to take
If you want to qualify for the Partner Program.
The first continues to be 4,000
valid public watch time hours
within the last 12 months.
This is going to be best
for long-form creators and streamers.
But the second is a Shorts specific pathway
that requires creators to get 10 million
valid public Shorts views within the last 90 days,
which is the best option for Shorts creators
and is also good news for Hybrid creators
who now have two ways to qualify.
(chuckling)
Let's just address the elephant in the room.
How do you really feel about this?
Because on one end, we are very happy
that YouTube is allowing Shorts creators
to get into the YouTube Partner Program,
which really wasn't an option before.
But on the other end,
10 million
views in the last 90 days?
That feels a little bit extreme.
I'm not gonna lie.
But we've seen the viral potential of Shorts.
We've seen how many views
that Shorts can get time and time again.
So, I mean, this could be very reasonable.
I will let you be the judge.
Let us know what you think about this change
in the comments below the like plan.
Number two: YouTube is adding a new
Partner Program tier with lower thresholds.
This update is goin' to let smaller channels have access
to some of the monetization features a lot sooner.
Full YouTube Partner Program status allows you
to open up 10 monetization features
that allow you to make money on YouTube.
Up until now, the only way to access those features
was to meet all of YouTube's eligibility requirements.
But now YouTube is adding a new tier
with lower requirements
that will give smaller creators access
to four of those 10 features:
Super Thanks, Super Chats, Super Stickers
and Channel Memberships.
These are considered fan funding features
and allow your fans to support you
and your channel directly.
YouTube says that this new tier
will be available in 2023, alongside the rollout
of the new monetization pathway
for short-form creators.
Number three: Earn revenue from Shorts.
Now this differs from the hundred million Shorts Fund
that came out last year,
a program that only awarded top Shorts creators,
based on their views and engagements on their Shorts.
This will be paid out
to all creators in the YouTube Partner Program.
Not just the big guys.
It is made possible by the ads
that will start running between Shorts
and the revenue that YouTube will share with the creators.
This is goin' to look wildly different
from the revenue share
that we are used to seeing on YouTube.
On traditional videos ad revenue gets split
between YouTube and the sole creator
who owns the video that the advertisement ran on,
but with Shorts,
because there is a string of videos playing one
after another, with different creators,
YouTube will have to share the ad revenue
with all the creators involved
and the music rights holders
who power the music used in the Shorts experience.
In the end, 45% of all the revenue
from Shorts ads will be distributed
amongst all short-form creators
based on their total share of Shorts views in each country.
This is finally making Shorts a sustainable way
for all creators, not just the people at the top,
to make a sustainable income from YouTube.
Which update are you most excited about?
The YouTube Shorts monetization pathway,
lowering the threshold to enter
into YouTube Partner Program,
or the fact that they're adding revenue share
for Shorts that benefit all short-form creators?
Let us know in the comments below.
(bouncy piano music)
Hey, you made it to the endgame.
It's joke time.
Have you seen the movie "Constipated?"
No? (chuckling)
That's because it hasn't come out yet.
(laughing)
Goodbye.