Whoo-hoo.
Oh wow.
Wow.
For $100, this is insane.
I've paid 5 designers to design the same logo from the same brief.
And let's see what they do.
This video is sponsored by Framer.
You guys absolutely loved the last few videos where I paid 5 designers.
I thought I would do it again.
But this time over Twitter, I put out this tweet asking for
5 logo designers for a new video, and I would fully pay
them however they needed.
So we've picked 5 of them from this list.
I've message them over on Twitter, and I gave a very short deadline.
We're going to see if price makes a difference, and also
to see what they do differently according to the brief.
So the brief that I gave them was for a company called Steel Trap.
It's not a real company, it's fake.
And the brief says this, we are a company that develops new
ways to learn by combining years of experience in the
industry with a friendly face. Our main product is a website
that you can use on the go and implement our cloud technology.
Our target audience and Millennials.
We want to convey a sense of excitement while at the same time
being businesslike, create a logo using the
information given in the brief.
They would prefer a lettermark that uses the color yellow.
The logo will be used on the company website.
Take into account the company's values and preferences, and make sure
it will work out for the planned use cases.
Shatania, I hope I'm saying your name right.
Let's see what you did.
Okay, so you give them me a PDF presentation. Shatania was $50,
and she's given me this presentation.
Let's zoom in and look around.
One thing I don't like is the PDF presentation that
You've given just because it's very basic but I understand it's $50 and
you're showing your working out.
Now, what I love is the idea that you've sent all of your sketches in.
I really like this.
I love the amount of sketches that you've done.
This is the process that I use all the time, and you really
filing down and nicheing and down each idea that you've got until
you've picked the right one.
I like it how you highlighted it as well.
If you're a logo design, or someone who's trying to give a
presentation to someone for a logo design, it's a good idea
to show them the sketches.
But maybe not like this, only show them a few, although I'm
a logo designer, and I can tell that you've chosen this one here.
A lot of other clients may look at this and go, oh we like
you know, let's say this one over there, and they might
force you to do the one that you don't want to do it.
We go over here, and you've got some other sketches that you like.
Keep going down.
I can see what you're doing with the S and the Steel Trap.
Very nice.
And here, if we zoom out, we've got even more.
So here, the vectored ideas here.
So these are the concepts that you've come up with. And mind you
You didn't have like a long deadline. You had like a week or so to do this.
So well done.
Out of this they seem a bit disjointed.
Some of these logos, I'm not going to lie but I can see the
concepts coming through as we go further down.
You chosen to add the color yellow in there, which
I like that accent color.
It works really well.
You've given so many different examples here.
So many different examples.
I really like it.
I like this one here with the S and the T. You sort of monogrammed it.
This one here is probably the best one for it.
And I like it how you've got all the company descriptions in there.
I don't personally like this one down here, with the negative space.
Because you see that line in there, I can understand
why you've put it in there as like a trap.
And then also the barrier for the T.
The problem is, it's just it looks a bit disjoined.
It doesn't work as well as it should do.
What I do like, though, is the typography. They are in it is a bit strange
but I like the composition of it.
Only if you were to put the icon and scale it down just
that little bit more.
It will look perfect.
But the yellow and the black look good together. You're showing how
you've turned it.
And you shown the gridding process, which is nice.
I like the grinding process. Positive space and the negative space
So here's something that everyone can learn from.
The negative space needs to be the same width as a positive space
for it to look consistents.
Right now, this little arm down here is a bit too thin and
needs to be thicker.
This one I'm glad you chose at this one here rather than it.
I think, adding the color black, and that doesn't really work.
You want this to work on just a black and white?
Because right now, you kind of just need the color in there.
To see the yellow and the black.
Let's keep going further down.
I love the presentations that you giving here.
Overall, the best logo would in my opinion, that you've sent in
would be this one.
But what I would do is just to shorten this down.
So it's not so much of an S, I would just make it more concise.
And you can do this by putting it inside of a square to make sure
It fits inside that square.
I love the typography idea.
I think there are a few better typeface that you could have used for it.
But overall, I really love the work that you've put into it.
There's logo here does work, but when you scale it down
You won't be able to see that negative space.
I love the fave kind of idea there, looks very good again.
Well done for $50.
This is amazing.
The next person is Avelino and he is $100 let's see what you did.
So Avelino is given a full presentation as well.
I do prefer this style of presentation because it is more of a keynote.
So here we go.
Steel Trap brand identity.
I like the color already showing through there.
Is that the logo? Cool company description.
Job description showing that you understand it.
It's a great thing to do.
First of all, the concept, what I'd love to see before.
This is the logo in its entirety.
Just so I can understand the concept page a bit more.
But here we go.
Oh, Steel Trap S T
Put steel and trap.
That's clever.
The company still trap presents itself as a technological learning business.
Its name means of trap made out of steel.
But it could also be understood as an analogy to the sharpness of those traps.
You're going into there.
Okay, here's what I like the creative process.
So let's see what you've done.
So I love to see the sketches.
The actual pictures of your sketching is really good.
I like it how that all gridded out very simple.
You've got the ideas there.
And I like how you've got this here as well.
Steel Trap logo is born. Okay, you're showing the grid and
You're showing the logo in different frames, which is really important.
I'm really liking this. For $100, that this is insane.
So again, you've chosen the color yellow, which is good.
I like that as part of the brief.
What I love about this is its symmetry and balance.
As I was saying in the prior logo, you have to be able to
fit into a box, because it's going to be used as a fave con,
and it has to be balanced.
And if it's not balanced, then it's going to look strange.
You've got rounded frame here.
You've got like a normal sharp frame that and a circle and
just the icon by itself.
It works in both positive and negative space.
It is all very consistent.
So you use Jones.
So it's nice type. Secondary color is blue that is very good to have
But I would have always suggested black.
Black is probably just the simplest and the best contrast to yellow.
Even though blue is a complementary color to yellow
This here, it would have worked so much better if it was just like cut out.
So the blue was on top of the yellow
Like this, this is the best example here.
We've got a few kerning issues, which I always point out very important.
You see this ST EEL.
You know, you've got a kerning issue there, over there.
You know, there and a bit there.
So you need to spend a bit more time kerning it correctly.
It might take some time to do, to learn but obviously it looks great.
The logo just spend more time on the kerning, it looks amazing
Don't like the blue one.
It just looks too corporate for me.
Black logo looks better,
much better.
Just get rid of that blue. White logo looks great.
I love the mock-up.
This is great as well.
It looks quite industrious.
That's the one thing I've got here.
It might not look Millennial type but it looks
very industrious. Millennials who kind of like obviously
more minimal, unless industrious.
But I do love the balance of it.
And I love this.
You're showing, oh wow, this is actually really cool.
You're showing the app or the sign-in looks really nice for
the brand Assets in there with logo inside, showing the
website in a real use case, love that, dude
This is unreal. For anyone that wants to follow these guys and
learn more about them.
I'm going to link them down below in the description.
For $100 at that was pretty insane. Before going to the next one
I just want to thank the sponsor of this video, Framer.
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The link is in the description below. The next one is from Robin
And he was £150 which would be around about $200.
Same brief, same everything. Robin you sent me I think like 10 emails.
A piece of advice don't send multiple emails in different threads.
Just send it in one.
This is going to be hard to show everyone.
Okay.
So here is the Steel Trap.
He sent me multiple images.
So this is very similar to one that we just looked at.
And what I do like about this is the icon.
Obviously, it could have been simplified a lot more.
But it's not a bad logo at all.
What I would suggest, though, is simplify it by just creating
that infinite shape.
I like the fact that it's got the S and the T in there.
And obviously, the typography you could have chosen something less industrious.
What I wanted to see through this is whether it would be
whether the designers would be more industrious, which means
you know, very brick-and-mortar with the typography, or whether
they would follow more of the
the brief is alluding to, which is a millennial, you know
type of bean bag, I don't want to go too much into it.
But you know, more soft work environment instead of this Steel Trap
You know, I want to get that word steel in there
without it looking industrious.
So I do like the idea of the icon.
First of all, I like the mock-ups that you've shown,
even given an app icon on there, which looks good.
It's in gray, and I don't like the gray there but it kind of
You know, it works to an extent because it's yellow, so piece of advice
Just have all of this in one document, makes my life easier as well.
So you made....here you go.
So before I spoke too soon, so Robin did actually make a logo
version with a sort of a serif, slab serif of typography in there
which it looks, I personally
I personally like that.
I mean, it could look more modern than it is now.
In this typography does fit, but there's a few errors within it.
I wouldn't have chosen this one specifically, because obviously
this kind of looks like there's bits of missing, and you know,
it hasn't been properly designed the type, not your fault
But just to keep yourself aware of that.
So the only thing I would have really done Robin with this
logo specifically is out of just simplified.
I know you got the T the S and I think sometimes we can try to be too clever
But scaling that down to when it's really small. Can we do that?
Can we scale it really low down?
Without the yellow it's very difficult to see.
And it looks like a lot going on.
So someone trying to recreate that by drawing it within a few seconds
I've got to find it really difficult, because they know the overall shape.
There's a lot of detail in the center to create that T.
If that makes sense.
So for $200, that's pretty good.
I really like that one, just the execution part.
I would fix that.
The next one is Vada and she was $150. Let's see how she does.
Okay.
So first of all, I love the presentation in there.
You've got your own brand in there, really like it.
Hey, thanks for the opportunity.
Hope you like the logo.
Really nice and light hearted.
Okay so, Steel Trap logo brief.
I love the way that you've presented.
This is really nice.
It's all gridded very well.
So you've got a think.
This is your mood board here.
Potential competitors, you got Skillshare, all of these
people for the competitors mood board.
I love the idea of putting your mood board and I don't think anyone's done that yet.
Ooh, that looks really cool.
So here is the main logo.
And this is from all of these logos that you've seen here
I can see the vibe that you're going through, and it looks
really nice and clean.
I love this S and T of just got the word in there.
You've not tried to make it into something that it's not.
It's not blocking or industrious, it's Millennial.
And I like that.
And that's what you've done really well.
I love the color.
They're like the coral with the yellow.
This one here is nice.
The typography though it looks a bit strange.
I kind of like how its rounded, but at the same time clean type like this.
This is lovely type.
This webpage looks unreal.
Oh, wow.
I love the mock-ups that you've got.
You've gone all out on this.
This is seriously really good.
I love how you showing the stickers there.
How logo would work in real life, which is really important
to do for certain clients.
And I love how concise it is. It looks really good.
The only thing I would love to see within this one
specifically is like the actual logo type being more of
this typography here, because it would look so much better
with the icon on top.
And also, maybe even like condensing the icon
Even a little bit like squeegee it from the side, just because
It always looks better when it's squeezed from the size it needs
to fit like more of a square for it to work at the small level right now.
It looks nice.
It has a lot of racing car vibes for it, which you might understand.
But honestly, this is really good.
Now the 5th designer was a bit late in sending his work.
And because I filmed it today, we're going to have to put him
one to another project.
So you'll see the 5th designer in a later video with a new brief.
Thank you so much for watching this video.
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Goodbye.