- Hey guys, my name is Matt Johnson.
And to upload the highest possible quality video
to your Instagram feed,
you actually need to upload your video
to IGTV.
And then, right before you
click post on your video
make sure that you check
the box that says,
post a preview.
Which will then post your
IGTV video to your
Instagram feed in the best
quality possible.
Matt, I don't want to
upload vertical videos.
Why are you telling me
to use IGTV?
It only accepts vertical video.
You're wrong.
Several months ago Instagram
released an update which now
enables you to upload horizontal
videos to IGTV.
Finally! What a novel thought.
But!
Let's rewind a little bit,
because I'm sure you have some questions
and I want to tell you
how this method works,
and why it offers you
the best quality video that you
can get on Instagram.
First thing that you need to know,
is that Instagram's video quality whenever
you upload your video to your feed
in the traditional way through the app,
is terrible.
Even if you upload a video in
4K resolution,
Instagram is going to compress it down
to a 640x360 resolution video
at about a 3 megabits per second bit rate.
That is standard definition here,
it is so bad.
But, if you want to upload
your video using those settings,
I have made a video several years ago
detailing my exact settings
to get the highest possible quality
using that method.
I'll link to it up in the corner,
and down in the description
if you wanna watch it.
But you're telling me,
Matt, I'm not watching
this video because I want something low quality.
I want the highest possible
quality I can get from my
Instagram video uploads.
And thankfully,
that is where Instagram
comes in with IGTV
Which offers a much better
resolution and bit rate than
traditional Instagram video uploads.
Now lets talk about getting
the highest quality IGTV video.
If you upload a horizontal HD video to IGTV
and then download the video after
Instagram processes it,
you will see that IGTV
is playing back your video
at 1152x648
Almost 720p resolution.
Which hey, that is no where near 1080pHD.
But that is still almost
double the resolution you get
whenever you choose to upload to your Instagram
feed the traditional way.
If you want to upload your
video to IGTV horizontally,
in the 16:9 aspect ratio,
I would recommend uploading
a 1080p video file.
If you want to learn how to export a 1080pHD
video in Adobe Premier,
I've created a video how to do that.
And I will link to it up in the corner,
and down in the description if you wanna watch.
I hear you're not saying,
Matt, that's great.
Horizontal video is cool,
but vertical video is the future.
I believe that.
Well, I'm not sure how accurate that is.
But, I will tell you that I also
made a video about how to export
vertical videos for IGTV,
and I will also link to that up in
the corner and down in the description as well.
Next, lets talk about video length.
For a traditional Instagram video upload
you're maximum video length is one minute,
But, for an IGTV upload,
you're minimum video length is a minute,
and you're maximum video length is an hour.
You're telling me now,
Matt, my video is not at least
one minute in length.
It's not gonna work for IGTV.
Simple solution for you,
loop your video.
Instagram does this anyways
whenever it's playing a video
traditionally on your feed where it loops it.
You can just use Adobe Premier
or another video editing software
to copy and paste your video
on your timeline multiple times,
so it loops.
As long as you're hitting at least that
one minute length you're good.
Let's now finish with uploading.
You have two choices for how you
can upload to IGTV.
First, you can use the app.
Which I don't really prefer doing.
It has some limitations.
I really prefer uploading from
a computer through the Instagram website.
Go to the Instagram website.
Sign into your Instagram account.
Go to your profile page.
Click IGTV,
then click upload.
Drag your video file over,
title it.
Write a description
and upload a video thumbnail.
Incidentally, I have another video that I will link to up
in the corner, and down in the description
about how to upload the best quality IGTV
video thumbnail.
Now this is important,
because for IGTV it's gonna show
a large rectangular thumbnail,
but on your feed it's gonna show
a small square thumbnail.
So you need to make sure that your
thumbnail looks good on both tabs.
Especially because Instagram does
not let you change your thumbnail after
you have uploaded it.
So,
I would highly recommend watching that video
so you get it right.
Lastly and most importantly,
before you click post on your video
you need to make sure that the post a preview
box is checked.
This is the check box that is going to make your
IGTV video appear in your Instagram feed
just like a normal Instagram video.
That's it,
click post and your IGTV video
will be posted to your page just like
a traditional Instagram video.
But, in much higher quality.
You can also hashtag your video at this point,
just like you would normally.
With that,
thank you so much for watching.
I hope this video was helpful to you
and gave you some great insight
into the inner workings of Instagram video.
If you wanna watch more videos like this,
I have a ton about exporting
and about video quality.
I will make sure to link to some of them
down in the video description.
And it would be a huge help to me if you would
consider liking this video and subscribing
if you wanna see more videos
like this in the future.
Thanks so much for watching,
and have a great day.