how to get on Spotify playlist in this video I'm going to show you how to get
on Spotify playlists I'm a singer songwriter myself I have about 2,300
monthly listeners on average as of today but I do hope that that will continue to
grow because of the tactics and strategies that I'm putting in place
right now and that I'm gonna share with you right now. I want to go over three
things, I want to go over how you can get on Spotify editorial playlists I want to
show you how you can get around the algorithm and make it seem like your
profile is much more than it actually is and then I want to go over
user-generated playlists so three tactics inside each of those three
pillars let's do the first one Spotify editorial playlist so this goes without
saying you need a Spotify artist profile I'm not gonna get into that in this
video you can look it up on Google on how to get one for simplicity sake let's
say you have all this now one of the most important things we want to do
before I even start submitting to playlists is making sure our profile is
complete I don't want to spend too much time on this I want to get into the guts
of getting on Spotify playlists but in general here's my profile Charles Cleyn
what makes this profile good and what makes other profiles noticeably good are
making sure you have a good cover photos so this is the top one here the where
i'm at the top and it's just my face in the middle it's clean it's high-quality
I have my music that is released here if you don't have music that's released yet
that's okay the second big thing is the About section you want the About section
a few things you want to make sure you have some some type of social media
accounts at least three you're gonna have I think four or five links there
you can add a Wikipedia link if you do have that I myself don't have a
Wikipedia page because I'm just not famous I guess and then you want high
quality images on the left here you want to have a few selections of different
ones up to you on on the style or branding that you want but you do want
them to be high quality and then obviously write a bio you do want that
filled out more things that you can fill out are something like the concerts I
don't have any upcoming concerts yet so kind of looks empty that's too bad but
if you do have upcoming concerts put them in there it's very easy to do you
can go to Songkick and sign up for an account there
put your concerts in Songkick and then automatically Spotify will pull those
concerts into the Spotify app in general try to make your profile as clean as
professional and as complete as possible so that you seem legit and then you seem
active and that they're willing to put your song in our playlist okay let's say
now you have your Spotify profile totally complete let's get on some
spotify editorial playlists like new music Friday bangers indie pop chill-out
these are as playlists Spotify curators are actually listening to your song and
then they're saying yes put it on the playlist or no never want to hear that
again the easiest way you can try to get on one of these Spotify editorial
playlists is submitting the song prior to the release date on your Spotify for
artists profile page I recommend doing this at least three to four weeks in
advance so it gives some leeway time for the curators to actually listen to your
song it's quite easy to do you fill out a form you fill out some information try
to make that as complete as possible by giving as much context and data you can
to the curator so they have more context on the song while they're listening to
it fill that out submit it for weeks in advance of the release date and then
it's a lottery from there either they put it on or they don't most of the time
they won't put it on so don't get your hopes up but it's just another ticket
just another chance for you to try to get on an editorial playlist the second
way to get on a spotify editorial playlist and I'm gonna show you now is
you have to track down the Spotify curators they are humans they do live in
the world somewhere and it is possible to get a hold of them to find their
email online this is what I've done and this is what has worked for me in the
past this is the long term approach and so what I recommend is wherever you live
there are different Spotify curators for your country for example if you live in
Canada the Spotify curators live in Toronto most of the time because
Toronto is the biggest city in the most active city inside the music industry in
the United States could be something like LA or New York
so the Spotify curators live in those cities I'm not saying go and stock them
and go find out where they have their morning coffee but think outside the box
find in my line get their email and start a conversation I'm not going to
show you how to do that you can think outside the box and get creative in your
own way this though has work for me it's the long term approach of sending an
email to an actual Spotify curator and building a relationship with them over
time to eventually give them your songs in advance so they'll listen to it no
one is going to listen to you if you just send an email and say listen to my
song you've heard this before and it that's actually true if you just
email Spotify curator saying hey listen to my song no one's going to listen to
it but if you email a Spotify curator and ask them for advice on something
not even mentioning your song build a relationship over time and then
eventually pitch their song 8 12 14 weeks down the line you get what I mean
by a long term approach this is not your quick win approach to getting your songs
on playlists so maybe not what you actually wanted to hear there's no quick
wins approach to getting on a spotify editorial playlist it is a long-term
game to get on editorial playlist and to make an impression on Spotify curators
to eventually get your songs on the new music Friday on all the release radar
and discover weekly playlist of all your followers you need to make a solid
impression not to mention this all relies on the
quality of your music as well so if you have shit music then you will never get
on Spotify playlists now that I've just been a downer on all your Spotify
playlist dreams let's talk about some easier ways that you can get on Spotify
user generated playlists and also some ways that you can trick the Spotify
algorithm to at least make it seem like your song is making an impression on
people okay so number two how do we trick the Spotify algorithm with our
songs so the Spotify algorithm can see oh this song is making an impression
let's put it on our algorithmic playlists like release radar like
fines or like some of the other big players which are all just
algorithmically done the two biggest things the algorithm is looking at are
the song save rate and the song skip rate you need to have a low skip rate
and a high save rate and then your song will start to make some buzz over the
playlist because that means people are listening to it all the way through or
at least maybe just skipping it at the end and it also means people are saving
the song so it's just telling the algorithm like hey the songs making an
impression a lot of people let's put it on another playlist so how do you get
people to save it while you have to send it around and you have to get people to
save it you can spend some money on paid digital marketing run some gatling
campaigns to get people to save the song I do recommend also running pre save
campaigns to get saves before this song is even released that triggers the
algorithm as well the best thing you can do to get people to save your song is to
getting your audience to actually save it and what I mean by that is before the
songs actually released get people get your audience to pre save the song you
can sign up for pre save links something like Shoko for example or district kid
hyper follow links do that as well before the song is released you want to
get your audience to pre save the song and even after the song is released
before people listen to the song get them to follow you or get them to save
the song get them to do something on your Spotify profile before you give
them the song that you've spent so much time and money producing and releasing
get them to at least save the song skip rate is a difficult metric to try and
manipulate because it does come down to the quality of your music if people just
don't like it they will skip it if people like it they likely won't skip it
but I do recommend whenever you're listening to your own music never skip
it whenever your friends are listening to your own music never skip it
little bits help but it's hard to manipulate the Skip rate it does come
down to the quality of your music some other things that you can manipulate to
help trick the Spotify algorithm would be your followers in general and there
are many number of ways actually I do have a really good 9 step plan to get
more spotify followers and I'll link to it right here or I'll put a link in the
description so go check that out Spotify follower
are a big way where you can trick the Spotify algorithm to saying hey this
artist is making a big impression on people so their songs must be good as
well okay so let's say you're building relationships now with some Spotify
curators and you're tricking the Spotify algorithm with saving and lowering your
skip right the next thing we can do on how to get on some Spotify playlists are
to get on user-generated playlists and this is actually quite easy to do
because there are maybe millions of Spotify user generated playlists and
I'll show you how to track down these user generated playlists now so you can
get on them for simplicity sake let's say you're in the genre of folk pop so
what we're gonna want to do is go to Spotify and we're gonna search in the
top here folk pop and we're gonna want to go down on the right side playlists
and we're gonna want to go to see all playlists see now these are all the folk
pop playlists and you can see this one's owned by Spotify this is Casa collective
uni music playlists come in here we have the opportunity now to go to all these
playlists find the curator somehow and pitch them and how we're gonna do that
is go to each playlists bio description section and see if it gives us some
information on where we can contact this person so let's go to the first one here
by castle collective it has 56 followers me not much but not so bad either
let's go anyways and it says the best of folk pop old and new Dada da Dada Dada
da I think we're missing something email hello at castle collective dotnet
for submissions there you go make note of that in an excel sheet and spend an
hour maybe two maybe all the whole day going through each of these playlists
trying to find emails making a collection of emails and then emailing
all these users on the curators with your song and try to make it as custom
as you can talk about how you like their playlist I don't know don't be too
spammy because you know it just will increase your conversion rate on getting
a response if you make it more custom okay so you spend some time now and you
got a list of emails let's say you've actually wanted to get on some other
spotify playlist that just don't have an email and you can't find an
email to get ahold of them and that's gonna happen to some of the bigger ones
especially because they don't want to be inundated with a lot of emails another
way you can try to find these people is to cross-reference them through
different social media platforms where you can reach out to them so for example
like Facebook or Twitter they both have messaging systems so maybe you can find
the user on Facebook or on Twitter and send them a message through those
platforms one easy way to do that is just copy and paste the Spotify username
put it in the Facebook search put it in the Twitter search what do you get some
of the times you actually get the same person showing up and you even have the
same profile picture that they have on Spotify so you do know that it's an
exact match and then once you find the match on Facebook or Twitter send them a
message make a custom pitch your song and you'll try to get on a
user-generated playlist the more you do that and more people you reach out to
the more custom messages you send the more playlists you're gonna get on power
to ignore all this some people do use submission services like submit hub or
groover for example are the two ones that I know and use submit hub I
actually hate and but I do it anyways just because it's a chance that you can
get your song on on somewhere and they do offer you two free credits to free
pitch pitches essentially so I do recommend getting on submit hub and I do
recommend getting on groover groover is another a submission service that you
can actually filter by even labels or booking agencies or managers or blogs or
playlists - so groover is a paid service so you do have to invest a little bit of
money but the return there is quite good I've gotten playlist placements or blog
posts from groover by spending maybe ten fifteen dollars so there is a return on
investment there number four is just to start your own Spotify playlist start it
today and eventually over time try to get more followers you never know you
might have a knack for curating songs and marketing these songs to other
people that your Spotify playlist can get thousands and thousands of followers
and that's just an easy way now because you
this to put your own song on that playlist obviously it has to be in some
type of similar genre but all these user-generated playlists that have hens
of thousands of followers are just regular people like you that have found
some type of niche and have grown their followers and there's no way that you
can't do that either so I do recommend starting a Spotify playlist in a similar
genre as to yours and then trying to get followers and update the playlist weekly
and keep it fresh and keep people engaged with the playlists and then it
will start to snowball and eventually put your own song on there when it has a
few hundred followers then you're on a big Spotify playlist one thing to
mention is also to stay away from plays that do ask for payment in advance like
a pay pay for play guarantee that we'll get you streams and it actually does
work but you have to be really careful there because it is it is against the
Spotify Terms of Service and so therefore if you are going against their
TOS then they do have the right to shut you down and pull everything off so
that's your own risk if you want to pay for those streams and rack up those
stream counts then you risk getting your Spotify profile taken down that's how to
get on a Spotify playlist for me personally I've been doing these steps
and now I have twenty three hundred monthly listeners do these four steps I
hope that you can get on some Spotify playlist let me know in a comment if I
can help you out in any other way I'll leave a couple links to my music in the
description as well feel free to have a listen to it and I hope to see you in
the next video