Hey everyone this is Stefan from ProjectLifeMastery.com, and in this video
I'm going to talk to you guys a little bit about Amazon reviews. Are Amazon reviews
really that important? Are they really that important to your success on Amazon
whether you're selling Kindle books or physical products. Now I believe that
Amazon reviews are an important selling feature of your book or your product on
Amazon, but many publishers, many sellers on Amazon they end up ignoring or
forgetting all the other selling features of your book and your product as well.
Amazon reviews are just one element, one aspect, and there's many aspects of what
influence the sales and the success of your product.
Amazon reviews are important because it basically provides other customers to
leave their feedback on your product, on your book,
other customers can see what other people have said and help them make a
purchasing decision of your book or your product. Also it provides social proofs, or
typically any product that has a lot of testimonials or success stories
or reviews the more that they have it's going to give people more certainty in your
product and they're going to be more likely to buy it as well. However, there are other important factors
that I believe are even more important than the number of reviews that your product
or your book has. One of which is being the title, the title of your book,
the title of your product. Making sure that the title is something that stands
out. The title is something that grabs people's attention, it captivates people
in some way. Maybe the title provides a benefit, a promise. It meets the customers
needs, it solves their problem in some way. When people read the title they should be
compelled by that and just want to buy the book or the product just based on
the title alone. A lot of sellers don't focus enough on their title.
It's great to have keywords in the title because that will help you rank better in an
Amazon search, but also having a title that's different than everything else out there
that really sells it. Because the title is the headline and it's really
what's going to get people to click on their product and having a great title is very
very important. The cover, the cover the product images, for selling a book then
the book cover, very important. The cover is really the most important thing because
that's what going to get people
to actually click on your Amazon listing and the cover should stand out,
get people's attention, should be attractive. People see this cover they
should want to buy your book just based on the cover alone, or on your product
images. Very very important to stand out. Really focus on that. It's even more
important than the title or the reviews is the cover because that's the very first
thing that people see. People are very visual.
When they're scrolling through Amazon search or looking on Amazon they're looking at the images
first. They're looking at the cover or the product images first.Your product description,
your book description, very important as well as the price, the price point, and
how that relates to other prices on Amazon as well. All very important
factors that you really need to make sure you take good care of and
really improve all of them, not just the reviews but improve all those other
elements in order to make sure your product, your book is selling
and is successful.
Now when it comes to reviews, reviews are important. The number of reviews are
important in regard to how you're selling your book or your product on
Amazon. For example, if you're primarily focusing on getting sales for
your book or your product on Amazon from the Amazon search, meaning people search for a
keyword they're going to find your product, then in that case if you're focusing on selling
that way and that's the number one way you're trying to sell your product, then reviews are
very important. Because when a customer searches for a keyword, let's say weight loss,
they're going to see thousands of books. As they go through the books they're
going to look at the covers and the titles but for the most part if you're
not standing out from the title or the cover in any way
and they're all just kind of looking like the same, then customers are going to make
their purchasing decision based on reviews. So if one product has 200
reviews and the other one only has 10 reviews and everything else looks
relatively the same in terms of the cover, the title, everything else, then of
course the customer is going to be more likely to chose the book or the product
that has 200 reviews as opposed to one that has 10 reviews. In that case, if you're
dependent on Amazon search, then reviews are very important. Whoever has the most
reviews, whoever is ranked the highest that's the person that typically is
going to make the most amount of money.
However, I don't believe reviews are as important if you're marketing your product
or your book from outside of Amazon, and that's the key thing. The Amazon
search is competitive but when you focus on promoting your product from outside
of Amazon, which not enough people are doing because it does require more work and more
effort and all that sort of stuff as well, by doing that you don't really have to
worry about competition. You don't have to worry about how many reviews that your
book or your product has because you're driving your own traffic directly
to your Amazon listing and customers don't have other products or books to compare
that to. They're not looking at a search result
of all these books or products and comparing, they're just going directly to
yours and you've already kind of pre-sold them on your product. For
example, let's say you are a blogger. You write some articles either on your own blog
or other people's blogs and you're providing content, you're providing value. Well in that
article what happens is when someone reads that they're receiving value from you,
you're building a relationship with that person. There's trust, there's authority that's being
established there. So when they read it, and then you're going to have a link to your
Amazon product or your Kindle book or whatever, when they go and they click it they're going to be
more likely buy that specific product or book because they've already consumed
content from you. They've already received value. You've already established yourself
as an authority. You've already built trust. They're going to be more likely to buy it regardless of the
reviews. You can have five reviews and they're still going to be likely to buy it
because of the value and they have nothing else to compare that too.
Same way on YouTube.
If I create a YouTube video for you guys right now and I talk about something and then I,
let's say we're talking about Amazon reviews, right, and I'm providing value to
you guys. I'm building some trust, some relationship, maybe you're
watching this and going yeah this makes sense, this is really good information and everything, and then at
the end of this video I say and by the way I've got a great book on Amazon
on how to get Amazon reviews. Click the link and go to Amazon and check
it out. If you received this content from me, this value, this relationship and I direct
you there
to my book it can only have
one review, okay, it doesn't matter how may reviews that book has, but because you're
already pre-sold and you already know me on some level, you're going to be more
likely to buy that book regardless of how many reviews it has because, again,
you're not comparing it to other books or products on Amazon. Now of course
having more reviews definitely will help, no doubt about it, because it will give,
again, like I said, more social proof, but it's not as important as people
think if you're marketing your book from outside of Amazon. The lesson that
I'm trying to get across on this video is focus more on marketing, focus more on
marketing more than reviews. Focus more on driving traffic to your book or your
product on Amazon. Focus more on social media, Facebook, Twitter, Instagram,
LinkedIn, Google+, Pinterest, focus on all of those platforms to drive traffic to your
book or your product on Amazon. Start putting content on your blog.
Start publishing content to medium, to CORA, to Lead Daily, to Life Hack, to
eZine articles, to all of these different websites out there
provide content, provide value, direct that to your product or your book.
Put out YouTube videos, put out a podcast, there's so many different channels and opportunities out out
there online to promote and sell your product. Now the key thing is that you
need to become an Internet marketer and not just be a Kindle publisher, not just
be an author, and not just be an Amazon seller. If you're only focused on being
an Amazon seller, if your only identity is a Kindle publisher and author, you're limiting the
success that you can have, because you're going to make a lot more money and have a lot
more success as an internet marketer, as an online marketer. An Internet marketer
has the ability to sell any product online no matter what it is because they
understand how marketing works. They understand how to promote something and
drive traffic. When you cultivate those skills, that's what's going to allow you to be
successful. Guess what? When you market your product in the ways that I'm sharing
with you guys, you're going to get reviews. You're going to have people that are going to leave
reviews on your product because you're going to have all these new
customers that are coming in and checking it out. As long as you've optimized
your book or product and followed up to get reviews, you will get
reviews and your product will be prosperous and successful on Amazon. So, very
important. Also I will mention as well,
another benefit of this, when you drive traffic from outside of Amazon to your
product you're getting other sales that your competitors aren't getting. You
really don't have to work about competition anymore because your
competitors, they're all focused on the Amazon search. They're just trying to
get all the customers from Amazon and sharing that with everyone
else. When you drive traffic from outside of Amazon you're going to rank your product
higher than every other product on Amazon. They're not going to be able to compete with you
because they don't have the systems and the marketing that you've been able to
do to promote your book or your product. Very important. I will mention another
thing as well,
another benefit of this, is Amazon, they want to acquire more customers and
when you send traffic to Amazon, let's say from Facebook. Someone comes from
Facebook, they go to your Amazon listing, they buy your product. Amazon sees that. Amazon is able to
see where people are coming from
in their analytics to basically go and buy your product. So when they see someone
comes from Facebook and they buy your product, Amazon ranks you higher. They reward you for
that. Even going deeper than that, if someone comes let's say from Facebook or your blog and
they go to your Amazon product and they don't even have an Amazon account, they sign up for
the very first time for their Amazon.com account, they buy your product, Amazon
knows that as well. They're going to reward you even more for that. Similar with Audible,
ACX which is Amazon owns for audio books, one program they have is the
bounty program, so when somebody that doesn't have an Audible account, they go
and they buy your audio book and they sign up for an Audible account for the very first time
and your audio book is the very first one they buy, ACX or Amazon, they reward you for that.
They give you a $50.00 bounty for every customer that you acquire like that.
So they know when someone's buying your book or your product for the very first time
and they're just setting up their Amazon account. They're going to reward you for that
because they know the value of a new customer that you just provided for
Amazon. It goes even deeper than that, these are all things that we've tested, all
things that we've learned, all things that I try to teach and emphasize
in my K Money Mastery program for Kindle publishers, when somebody goes from let's say a blog
and they go to your Amazon listing, and let's say they don't even buy your book, they don't even
buy your product but they go and they buy someone else's product. Guess what? Amazon
rewards you for that as well because they saw that that person came from a
blog or Facebook to your listing and you get credit for bringing that person
to Amazon even if they didn't buy your product. Amazon even tracks this in
their Amazon associates program, which is their affiliate program because they pay
affiliates and their associates based on any sales that someone generates through
their affiliate link within 24 hours regardless of what product it is.
Very powerful stuff guys. That's why you need to become the marketer, you can't
just focus on being a Kindle publisher, an Amazon seller and author. If you're just an author or a Kindle
publisher you're not going to have as much success as you want to have. You need to
develop the skills on marketing and online marketing in order to really
flourish and succeed. Now I teach all of this and a lot more inside of my K Money
Mastery program and if you're not yet a member I recommend to check it out.
If you want to know more about Kindle publishing and online publishing, a lot of
the strategies that I've developed that have helped hundreds of people now make a lot of
money online from Kindle publishing. You can learn more about it
just by going to kmoneymastery.com, or click the link below in the description, but
head on over there. It's a reasonably priced course that I put
together that shares a lot of the different strategies and marketing as well as the publishing
and all that sort of stuff to help Amazon seller's, Kindle publishers, sell on
Amazon and start making money. Thank you for watching this video. Hopefully you
enjoyed it.
Leave a comment below, let me know what you think and I will see you in the next video. Take
care. Hey this is Stefan and thank you so much for watching this video. If you enjoyed this,
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