A lot of people who've seen me at Secret Knock over the ears think all I do for a living
is crack jokes.
That's kind of fair, but not all I actually do.
So, let me start with this.
Can you grab out a piece of paper and a pen.
Get it in front of you, because now it's time to take notes and do a couple of things together.
Are you ready?
Say yes, excellent!
Let's do this.
There are three axis to every business in the room.
Yours and the person next to you.
Number one is traffic.
It's absolutely true and it's true when social media and online as well as anywhere else.
If you can generate content, that is a giving situation.
Then you will get traffic conversion leads business.
Does that all make sense?
What if you could drive for example three or four thousand people to a single post for
say 20 bucks?
With that be helpful?
So I spent my time doing strategy and consultation and teaching the CEOs of reasonably large
businesses.
But when I come to a place like this, I love to do that for free.
The first thing is this, if you want to generate traffic, you need content.
Every business needs a slate which is a list of products and services that makes sense.
But what would be good is - could your products and services start at something cheap and
go to something really expensive so people had some options?
Alright, so here's the first exercise having drawn the axes.
Give yourself numbers out of 10 for each one.
You ready?
30 seconds go.
Tell me what's going on.
So I work for an insurance broker, mmm boring.
So I put a set of two because I think at the moment having just relaunched the website,
we're really good company but we don't tell anyone.
Alright, a well-kept secret.
So you have an issue when it comes to traffic, is that fair to say?
Absolutely
And probably in a couple of other places as well.
Thank you for describing the self-confessed rubbish website.
I appreciate that.
A video is suddenly helpful in so many places beyond social media into YouTube-level only
engagement it gets when you're on for example your own website.
So I get four or five or six different forms out of the one presentation medium that I
can actually share and use to generate traffic as long as I have a contribution.
Something important to actually give.
So, if you are looking to generate traffic just out of this one website and there are
dozens that do a good job of this.
But this is really easy.
Start by clicking that button which is already available to you now, but you just have never
done.
Imagine you did a presentation that you could drive six hundred people to or six thousand
people to, let alone expose it to those 42 thousand people.
Would that make a difference to how you think of your presentations?
When you walk away today, you have a specific takeaway that you can implement in your own
business.
Does that sound good?
Yes.
Can you see how if you had a business without conversion, you wouldn't have a business at
all?
The key concept that you need to take away and if you're going to write down one thing,
just one thing today, this is what I would write down.
YouTube is an SEO ecosystem.
So, if you don't do these six things it will not rank your video.
If you do do these six things, it will begin to rank your video and there are more things
you can do after this.
I spend most of my time working with CEOs of reasonably large businesses and it turns
out, when you ask them what is the most valuable, valuable most highly remunerated part of their
work, what do they tell you?
What is it?
What's the most valuable thing about a CEO, what is it?
Results, yes.
What else?
Visionary!
Have you been to a church where people have been praying for hundreds if not thousands
of years and there is just a terrific energy in the room.
Would you agree and be prepared to say "aye" loudly, that there is good energy in this
room?
If you agree say "aye."
Aye!
Can you feel it?
Yeah.
Give me five or ten places that for you are high-energy places, you are simply there and
you feel better.
There are people who are around you.
They could be friends, they could be family, they could be colleagues and whenever you
spend time with them you always feel just a little bit, if not a lot worse.
If you can't think of them, just think of the relatives you see every Thanksgiving and
there might be some clues.
Here's what I've noticed - there are energy deficit and energy surplus people.
If I want to feel better, I call or connect with those who are my energy surplus individuals.
This is a tool.
If I want to feel worse, I know who to call and I'm not telling you.
What you now have in front of you are six groups of tools that you can use to manage
your personal energy level.
Does it make sense?
So when you have more of the good ones, your energy goes up.
When you have, when you avoid the bad ones, your energy goes up.
If you want to lower your energy, that's
fair enough.
Avoid those things and you know you can use them.
Now that is a tool
that is your personal go-to list.
So, grab a pen.
You're going to be doing some exercises.
You're going to be talking to the people next to you.
All of those things will happen in the next 60 minutes as we focus on traffic conversion
and new income streams.
But before we do, I want to connect this to bold leadership.
How are these two things connected?
Sometimes it's attempting for business-to-business companies to say, "this doesn't apply to me.I
don't need lots of traffic.
I need business-to-business traffic."
But here's what's happening in the world and look around this room because it's happening
here too.
The Millennials are coming.
Oh yes.
They're coming, they're here already.
Yes, I can see one right there.
Hi!
Nice to see you.
The issue with Millennials is that they communicate and connect differently than
we do.
And they're able to assess your company online in a matter of seconds.
Angie, how are you feeling my friend?
Yeah, well I'm a little nervous.
We saw it.
Alright great.
Can we type in your website please.
What am I searching to
get to your site?
So that should probably be in the H1 tag.
Does this make sense?
Thank you so much for your time today, I hope you found something really useful.