Want to find out what's been happening Neighbourhood this June,
what our data reports are saying about the state of sales and marketing this
month and what the latest tech we're using to fit more learning into our day?
Well, sure you do.
And let's get started.
Hi guys, it's Trav here
from Neighbourhood, where we help brands find, sell and keep their people.
Welcome to our June update.
Keep watching to hear all what's new
with us this month and be kept across all important sales and marketing metrics
for the months that have been and our software spotlight.
And as always, hit us up in the comments below
if there's anything that you want to see
from us, let's crack into a quick recap on what's been happening at Neighbourhood.
Well, first up,
we're super excited to welcome Jacinta as the first member for our client success
coordinator team. As one of our coordinators,
she is riding shotgun with the digital
strategists to deliver and execute our client projects. Particularly...
Particularly by helping out the day to day for heaps of our inbound marketing retainers.
With experience spanning content, digital strategy and her feet firmly set
in the music biz, we're stoked to have her on board.
Well, next up, we wanted to remind you of our campaign that is now live.
If you haven't yet given content, that converts.
a whirl, we've built a fully customisable 50 page guide that provides you with all
the ideas that you need to get to grips with your content marketing strategy
and convert better at each stage of the buying funnel.
We've included a link in the description below for you to download your own
personal copy - be sure to check it out today.
Last of all, we've recently kicked off
with our first ever HubSpot user group event with Liv and Imanol where we discuss
all things inbound marketing and how you can help set it up
best practice.
We've had over one hundred sign ups for the event and really keen to hear your
feedback as we prepare for our next hug in July.
If you're keen to check it out, view
the recording by hitting the link in the description and join our HubSpot
user group chaoter to stay updated with all the upcoming events.
Now it's time to move onto our data segment,
the metrics that matter,
the only spot you need to stop to feed your brain with marketing,
sales and customer service data to keep you in the loop throughout the year.
We know how important it is for you to be
across all of what's going on in the industry, the good,
the bad and the ugly, so you can adjust your strategy accordingly.
That's why, with the help of our friends at HubSpot, we've aggregated data across
HubSpot global customer base of 100,000 companies to provide you
with the benchmarks to measure your business.
Again, in terms of what we've got to look
forward to today, we want to let you in on the state
of sales calls and contact growth across region, company size and industry type.
So let's get into it.
Well, let's get started with sales calls of those recorded in HubSpot,
we've once again got a graph with a clearly positive trajectory
with the number of sales calls hitting an all time high in May.
As of last month, Latin America is leading
the way with the highest number of calls made with North America being the lowest.
It comes as no surprise that sales calls
are made more by companies with a headcount of zero to twenty five.
As without the overt presence in the market, you can assume that smaller
players have to hustle just a little bit harder.
Consumer products lead the charge with the highest number of sales calls made.
So if you're one of the many salespeople on the phone, but you're not seeing
the results to back up the phone time, we've got a great article on how you can
improve your effectiveness as a sales rep with our go to strategies for converting
and closing at the tail end of the funnel. The last cab off the rank,
let's look into contact growth or lead growth.
You'd think that with all of these increased calls, there'd be some correlation
with the growth of contacts or leads within businesses.
But oddly enough, that couldn't be further from the truth.
As you can see in this graph,
there was a huge slump in the right of contact creation coming into June.
So what's the reason?
Well, let's take a look at the industries to see if there's a link to be made.
So it's clear to see
that the manufacturing industry is leading the way.
But what's interesting is the software
and the IT contact growth has essentially plummetted, which could be the catalyst
for some general downtick. So what do you think? Have you found that your lead
influx has exponentially slowed down?
.
Have you found that your late influx has slowed down coming into the new month?
We're keen to hear from you.
If your leads have slowed down,
check out a helpful article in the description for ways that you can
get back up and running or swing us an email and we'll hash it out together.
Now for the segment that you're really
going to want to hear about our software spotlight. This month,
we're coming in with something just a little bit different.
We want to tell you all about an app that iPhone called Blinkist.
So often the success of our entire day is dependent on how well we start it and what
better way to start the day is there than to start and finish a book?
Yep, you heard me correctly with Blinkist
you can actually fit reading into your
life and learn on the go. With three options, including short casts,
where you can get key insights from podcasts, blinks where you can read or
listen to kids from best selling non-fiction in fifteen minutes or even
expert curation where you'll receive hand-picked recommendations of collections tailored
to what you're interested in and more. With leading categories spanning career
and success, personal development, entrepreneurship to psychology,
investing and productivity, the world's your oyster with blinkist.
I've already finished reading to about
four non-fiction, including the five a.m. club.
I'm on a mission to get everyone
in the office onto it, and I want you guys to check it out
too. Check out the link in the description to start your free trial today.
And on that note, that's all it for June.
As always, we hope that you took something away from this update.
But remember,
if you need a hand with anything mentioned in this video, check out our blog for all
the referable content that you could want or drop us a line,
some of the best practises and we can work it out together.
That's it for me. Happy June.
Happy marketing.