1 billion dollars and counting!
That’s the all-time total generated in sales by Printful customers at the end of 2021.
The world of ecommerce continues to grow each year, and it’s becoming more and more important
for online business owners to stay on top of product and fashion trends.
By knowing what to sell, you’ll have a leg up on the competition and keep your customers
excited about new additions to your store.
Hello, I’m Michael from Printful.
Today we’ll go over the product trends to look out for in 2022.
Understanding the fast-paced ecommerce market takes time and research.
But at Printful, we’re here to help make it simple.
Our product experts have been hard at work studying up on the latest upcoming fashion trends,
so you can focus on what you enjoy most designing and selling.
And with the addition of new premium and eco-friendly products, we’ve ramped up our product catalog
to better serve you with the upcoming product trends forecasted for 2022.
First up, Eco-Friendly Products
Being sustainable with your fashion brand is a need that’s gaining incredible momentum.
81% of our customers state that sustainability is important to their business.
This is due to the growing number of sellers and consumers that are paying attention to
how products are being manufactured and the impact it leaves on our planet.
At Printful, we know that sustainability is important for our customers, our team, and
of course, the planet.
Our eco-friendly product collection is growing along with the needs of our customers.
And Since 2020, we've added over 30 eco-friendly products and plan on adding more sustainable
fashion pieces in the future.
Check out our eco-friendly collection where you’ll find different apparel options for
the whole family, hats, bags, and more.
You’ll also find our first ever Printful Original Premium Eco hoodie made from scratch
by our in-house team specifically for DTG and Embroidery.
It features the exclusive option to order with just the inside or outside label which
opens up the ability to offer the branded hoodie as a styling option with leggings or
sweats for a classic look.
It’s made from 85% organic cotton and 15% recycled polyester.
The Premium Eco hoodie also has the option of a large 10 by 6-inch embroidery area that
allows you to explore new design options.
Along with our growing selection, we’re taking steps on the production side by reducing
plastic in our packaging and fabric waste.
We have saved over 31 tons of plastic since February 2020 and continue working on ways
to improve, so keep a lookout for more changes to come.
You can read more about our progress and plans on our sustainability page.
I’ll share a link in the description.
Adding eco-friendly products to your store is a good step in the direction of sustainability
for your brand.
And not just that—by choosing print-on-demand, you’re already building a more eco-conscious
business by not producing unsold stock.
One more aspect to consider is that premium products withstand time and wear,
reducing the need to replace them frequently.
The more people choose premium products over lower quality garments, the more it slows
down the amount of waste hitting the landfills.
That moves us to the next trend, aligning the foundation of premium and limited quantity.
Let's take a look at
Streetwear
Streetwear lets you express yourself and is bound by limited premium pieces.
The style originated in the surf-skate culture of California but it’s not limited to this
specific culture.
It’s become a part of everyday fashion around the globe.
The staple item in streetwear is the classic graphic tee.
While graphic tees are extremely popular, the abundance of options to shop from can
be tough competition.
So switch it up and add embroidery to your line of staple t-shirts or unisex denim t-shirts
to give your catalog fresh offerings with a throwback twist.
A popular trend in streetwear emerging from the latest fashion runways and influenced
by Gen Z across social media is a throwback to the start of the century.
The Y2K fashion trend borrows from the late 90s to early 2000s and blends millennium pop
culture with current tech advancements.
This trend also highlights elements of nostalgia.
You can create collections around our denim products and mix them up with the corduroy
dad hats and bucket hats.
You can even add denim or letterman jackets to set the tone for a true Americana feel.
Born from the roots and foundation of streetwear, let's dive into the next trend
Sportswear and Athleisure
Whether worn at the gym or for casual gatherings, these styles blend the aesthetics of sports and fashion.
Sportswear and Athleisure continue to be a trend worth adding to your store.
The global athleisure market size is anticipated to reach 549.41 billion US dollars by 2028.
This is due to the boom of the work-from-home culture that arose from the pandemic lockdowns.
For an athleisure set, try out a combination of leggings and baggy premium sweatshirts
with a large embroidery design that can double as texture therapy on a relaxing day.
You can add sportswear collections by creating matching sweatsuits or a matching sportswear set.
When carving away calories at the gym, comfort is everything.
And that includes not carrying anything in your pockets.
Bags are perfect for carrying items on the go.
Since you can use totes, duffle bags, and fanny pack to carry gym gear and daily essentials,
you can promote them as multi-functional and target fitness enthusiasts.
With that in mind, you can also add reusable water bottles that match your sportswear set.
Reusable water bottles are necessities for hikers, athletes, and any person who cares
about limiting the amount of one-time plastic consumption.
Up next, Home & Living gifts
With the changes to our lifestyle from the pandemic lockdowns and separation, shoppers
especially desire meaningful connections with friends and family.
Having a good selection of customizable gift options can create more potential sales with
a personal touch.
Etsy has shared that the term “personalized gift” has made its way to the top search
results for the 2nd year in a row.
Home & Living products offer a variety of options to work with.
A popular option to offer personalization for are mugs—they’re a solid gift for
memorable events like becoming parents, or as a motivational reminder with inspirational
quotes for their next big project.
Customization can be a focal point when designing framed posters or flags.
Choose a topic or event around your brand on which you can offer one-of-a-kind customizable options.
Flags can be designed for sports events or even communities so people can show pride
in what they stand for.
They’re also a solid option for college dorm rooms.
Just be mindful of our content policy and be sure you’re not breaking any copyright
laws.
If you get stuck coming up with ideas, we've put together a calendar in our blog that you can
to stay ahead of the curve when planning for new designs around the holidays.
I’ll leave a link in the description.
Up next, Phone Cases
You can market phone cases all year round, but they’re especially hot when new phone models launch.
The steady search volume from google trends for phone cases shows that no matter the time
of year or occasion, people are always eager to protect their tech from scratches.
And if you pay close attention, you’ll catch areas where search volume spikes around the
holidays near fall when new phone models are released.
In our catalog, you’ll find iPhone and Samsung phone cases, along with a biodegradable option for iPhones.
Phone cases can be paired with other items in your collection as an accent piece or to
match your apparel items.
And that’s a wrap for our 2022 projected trends.
When you plan on which products to add next, map out potential collections and create mood
boards to draw inspiration for your brand.
Which products are you excited to start selling in 2022?
Let us know in the comments below.
We love making videos to help you succeed and we’re excited to see you grow.
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