Hey what's happening YouTube it's Richard founder of short-term rental
University and Airbnb super host and today I'm coming to you live from La
Jolla Cove here in sunny San Diego it's absolutely gorgeous but I wanted to
share with you something that I just took advantage of that
Airbnb just rolled out and I want you to do the exact same so what is it well
let's get to Airbnb just announced that we can have custom URLs as posts so I
want you to go ahead and claim yours now before your competitors do I want you to
do so keeping in mind some of the things that I've been teaching about which is
like your brand and it should be consistent with your why and a bigger
picture with consistency across Instagram and your Facebook page and
your own URL like your own website so start to think about your brand and then
go ahead and claim your custom URL and what are some good ideas and some bad
ideas and Airbnb does have a whole list of things that are not allowed like you
haven't leaves three characters they can't just be a series of numbers that
has to have at least one letter but I want you to go beyond that and I want
you to start to think about your brand and what it is that you do so don't
include things that are generic or meaningful to you but not to others and
what an examples of those don't include your address for example and I don't
think Airbnb even allows that instead I want you to think about oceanfront on
the cove perfect cottage whatever it is perfect whole cottage start to think
about some you can just tell somebody at a business
meeting at a convention at a bar when they want to book your place you can
just say oh just go to Airbnb and here's the custom URL and it'll have meaning to
them and meaning for you and when they write it down a year later and they say
I want to go to La Jolla now they'll remember your custom URL so I've already
gone through and I've claimed all of my URLs for each individual property I got
one specific URL for each one I have yet to give it out to anybody but I've
claimed them and one of the main reasons that I've done that is I believe in
optionality you've heard me teach about that if there's something that has very
little cost and zero risk and it has the potential for upside or great upside you
always want to take advantage of that optionality and so here Airbnb has
opened it up first-come first-serve I'm sure a lot of the really good ones have
already been taken but I wanted you to get this message as quickly as possible
and start to search for your own with your unique URL that's going to be
consistent across social media and your own website you start to develop that
brand and then that people get to know you for so why
is Airbnb doing this well first and foremost is there's more competition in
fact Marriott just announced that they're entering the space and there's
VRBO in booking.com I actually want to keep everybody on the Airbnb platform as
much as possible and they realize that if you can share that with somebody
quickly and easily and they can book quickly and easily then it's a win so
that's why they've done it but the ulterior motive is to keep you like away
from their competitors and away from creating your own website your own
domain and we're going to encourage you to list on their competitors and create
your own domain consistent with your brand so we're gonna take advantage of
it but that's not enough we're gonna do more beyond that in a nutshell it's
absolutely free there's no risk it's a little bit of a land grab you might as
well go ahead and grab it and then just start to like hand it out give it to
people when you see them at the conference or the restaurant or your
buddy wants to know it go ahead and give it out see if your bookings increase it
definitely isn't going to hurt it probably will in fact help but I don't
want you to get complacent and just think that just because you have the
Airbnb custom URL you don't need to develop your own brand or your own
social media or your own website I wanted to be part of that right it's
just like one more element that you're adding and you're a responsible business
person so this opportunity presents itself and I want you to take action now
like today like start to think immediately about what your brand is or
your theme and start to go out find it like the cove cottages the most relaxing
oceanfront Villa I don't know whatever it is that means something to you that
you can tell somebody and they'll remember it is gonna be perfect and
again go ahead and read the description on Airbnb their rules because they do
have a variety of parameters that you're gonna have to play with but I found our
URLs relatively quickly I got one from each
and we'll start to go ahead and give them out see bar bookings increase I'd
love to hear from you below so common did you get your custom URL
what is your custom URL have you given it out to people and as an increase your
conversion rate are you getting more bookings as a result of it I'd love to
hear from you so please go ahead and like the video and subscribe to the
channel and if you want to learn more about growing your Airbnb business and
some of these themes and branding opportunities so that you create a long
lasting competitive environment to grow your business right what do we say
short-term rentals to create long-term wealth if you want to go deeper and you
want to learn more about that come see me November 2nd and 3rd in Miami where
we're gonna go deep friends and lives are changing so please like the video
subscribe to the channel and thank you very much have a great day