As a content creator, have you ever struggled to come up with new ideas for your videos
or articles?
Have you ever hit writer's block and couldn't figure out what to say next?
Or maybe you feel like there aren’t enough hours in a day and you wish you had an assistant
to manage the workload and finally go after those bigger goals you’ve been putting out
for so long…
Well, today, I'm going to introduce you to a tool that can help you overcome these challenges
and save you a ton of time.
It's called ChatGPT.
Ready?
Let’s do this!
Hi my lovely people, it’s Natalia and welcome back to my channel where I help you create
better content and grow on social media!
In today's video, you’ll learn exactly how to use ChatGPT as a content creator to help
you create faster, eliminate any friction points and save time on pesky little tasks
you wish you didn’t have to do.
Let me start by quickly explaining what ChatGPT actually is.
If you’ve not heard of it yet, it’s basically an artificial intelligence language model
trained on a huge amount of data that you can have full conversations with, almost as
if you’re talking to your own super-smart personal assistant.
This means it can help you sort out some of the content creation tasks much more efficiently
and become a source of inspiration, especially when you’re feeling stuck.
And this is the perfect segue to the first super helpful use case for ChatGPT as a content
creator, brainstorming.
**POINT NO.
1: BRAINSTORMING**
Listen, I can admit that being a content creator sometimes feels super lonely.
Don’t get me wrong, it’s so interesting, you get challenged all the time and it’s
a lifestyle I wouldn’t change for anything BUT a lot of the time, it’s just me working
with a laptop for literally days on end.
What ends up happening is that sometimes, I just get caught up in a routine which leaves
me feeling completely uninspired.
I then think back to the days of working in a social media agency, where we would always
be able to bounce ideas off each other and quickly get our creative juices going.
Luckily, with ChatGPT, I don’t have to be surrounded by people to get unstuck!
In the most basic form, you can just ask ChatGPT to come up with some ideas for you.
Let’s see what it generates if I ask for “10 TikTok content ideas for a yoga instructor”.
Now, that’s alright but as you can see these are very very basic.
This is where the key wisdom point about ChatGPT lies - the results you get are only as good
as your prompts.
That’s why you need to be as specific as possible and that means providing ChatGPT
with more than the basics.
Let’s try to generate some more distinctive ideas by feeding the model one of our content
pillars as a topic, audience specifics, style or tone, and the overall marketing goal for
our posting.
If you need help figuring all these out, I highly recommend you watch this video next
to build your own marketing strategy step-by-step.
Ok, here’s the prompt I’ll use here.
Notice that I’ve also added some crucial information like the platform we’re creating
content for and a note about a mixture of formats which gives the model even more pieces
to the puzzle and helps it understand our needs better.
You can see that the results it generates are much more targeted and look better than
the generic stuff that came out the first time.
Definitely, something that we can start working with, right?
Now, what I like to do at this point is to go even deeper and ask about a particular
idea that ChatGPT gave me.
Say you’re intrigued by one of the answers and you want to explore the subject deeper.
Just ask the model to expand on the idea or generate 10 more from this.
This is one of the techniques I’ve found really useful because it allows me to squeeze
the juice to the last drop and make the brainstorming super broad.
The best way I’ve found to brainstorm with ChatGPT is to keep digging, keep adding on
useful information and course-correct if the model is straying too far especially when
it comes to your specific audience.
It kind of feels like it’s in the nature of AI to lose sight of the initial conditions
in the hopes of providing you with even more distinctive information but it’s also super
easy to rein it in and direct the creativity toward a different path.
Something that I really have to mention here is that it’s definitely not the only method
to brainstorm with ChatGPT and I encourage you to experiment with different prompts and
approaches to see what works for you and your audience.
For example, instead of generating lists of ideas, you can ask the model to create a full
content calendar filled with ideas already and with a specified frequency of posting.
A completely different approach, but one that works great, too!
Alright, the brainstorming session is done, we’ve got our bank of ideas, but… ideas
are cheap and execution is everything, an opinion expressed by many before me and ChatGPT
wasn’t that helpful in helping me find the correct answer.
ANYWAYS, let’s move on to tip no.
2
**POINT NO.
2 SEO-OPTIMIZED CONTENT WRITING**
You know what I constantly hear from content creators and small business owners?
It’s how much they hate writing.
It doesn’t matter if it’s TikTok captions, Instagram captions, YouTube scripts, blog
posts, writing seems to be one of the biggest pain points creators have.
By the way, if you agree or disagree, drop me a comment down below, I want to know which
side you lean towards.
Now this is where ChatGPT can really alleviate that pain for you and make you feel more empowered
to create effective copy.
And where does it often start?
With a click-worthy title of course.
Just like with brainstorming, if you provide the model with enough context, it can generate
a bunch of engaging titles which you can use as the basis of your content.
Say we want to write a blog post on asanas for lower back pain.
Let’s see what ChatGPT can suggest here.
Don’t like what it gives you?
Ask for more, still not satisfied?
suggest a format.
Need something shorter for YouTube?
Limit the character count.
Want to make sure it’s going to rank for a specific keyword?
Ask ChatGPT for important keywords, choose one, and feed it to the model.
You’ll find that coming up with engaging titles like this is easier than ever, especially
since you have the power to just pick the bits you like and combine them together to
create something perfect for you.
OK, let’s move on to the actual content writing part.
Here, I recommend you supply more information so that the copy is tailored to your needs.
You can use all of the previous categories I’ve mentioned like audience, goal, tone
etc. but you can also include your key points.
With this example, it can be a list of specific asanas or even a short outline of what you
want to mention for each of them too.
Apart from this, make sure to provide ChatGPT with a list of keywords you want to target
in this post.
This way, the content it gives you will be much better optimized in terms of SEO.
My prompt here will be to write a 2500-word blog post titled “5 best beginner asanas
for lower back pain”.
By the way, notice that I’m staying in the same chat and not starting new conversations
with each prompt.
The rule is to keep the conversation flowing in one chat for one general project you’re
working on so that all the information that you’ve fed it is retained.
I’ve asked for keywords, for titles and now we’re asking for the blog post which
means ChatGPT should already know what audience this piece of content is intended for.
Sometimes, you’ll see hiccups like ChatGPT generating an outline instead of an actual
post, but don’t be discouraged, just correct it with a prompt and it will do what you ask
of it.
If you ever get to a point where it stopped generating, just click this button right here
to continue generating or simply prompt it to keep going.
Once you’ve got your piece of content ready, you can ask for summaries, meta-descriptions,
corresponding newsletters, or even suggestions for micro-content created from that one piece
which you can further repurpose on different platforms i.e. as an informative Instagram
carousel.
What I also love to do is to ask for tips on improving SEO as mentioned before, ask
for elements of storytelling to be included or suggestions on how I can make the post
better by infusing it with stories,
I’ve shown you how to create a blog post, but this works for all the different formats,
from speeches and presentations, through social media captions, all the way to YouTube scripts
and other large content pieces.
Before we move on, I feel like this is a good place to give you a big disclaimer - AI is
not all-knowing, it does make mistakes sometimes and big ones at that and it can potentially
generate repetitive content.
All of these points come down to this - do your due diligence.
Fact check, do research and don’t use the scripts created completely unchanged.
Instead of just grabbing what ChatGPT generates, infuse the text with your own personality.
You can make it write with your own style when you provide samples of the previous content
you created, but that’s not going to be great if it’s not filled with your ideas,
your experience and colored with your own insights.
Just something to keep in mind when using AI in general.
Alright, we’re now at…
**POINT NO.
3: SOCIAL MEDIA ENGAGEMENT**
I always talk about how building genuine connections online is key to an impactful brand.
A big part of it is, of course, engaging with your audience and other creators on social
media, not just in the form of this passive engagement just by replying to comments and
DMs but actually being proactive and consistently connecting with communities by leaving authentic
comments and starting meaningful conversations.
I’ll be the first to admit though, this can be tough, especially when you’re receiving
a lot of comments and you don’t want to sound like a broken record, constantly saying
thank you, it’s great to hear it, I’m glad you agree and so on.
Ideally, you’ll want to be a conversation starter in any circumstance and ChatGPT can
definitely help with this.
You can ask for a list of generic responses to comments, frequently asked questions, or
your own questions to chat to your followers a little bit more.
All of it can still sound personalized and authentic, provided that you give ChatGPT
enough context.
I’ve always kept a list of different responses for different types of comments simply because
I’m sometimes lost for words and feel too repetitive in my answers.
Now, not only can I prompt ChatGPT for more options that are written in my tone and style,
that’s crucial, but also ask it to organize my list according to the different categories.
These can be words of encouragement, high-energy responses, engaging questions, expressing
gratitude, you get the gist.
Having a list like this handy means that your engagement routine can be done much quicker
every day.
And again, something that I have to emphasize here is that this should not be used to generate
dozens of generic, inauthentic comments to spam across different platforms with no thought
behind it.
Engagement for the sake of engagement or some sort of a boost in potential visibility is
not the way to go.
The core of your presence online should always be about building genuine relationships and
that requires effort and reflection on your part.
If you’re on another creator's profile, leaving a comment under their latest post,
read the caption, see how you can relate, share your insights genuinely and use bits
from your list if need be so you’re not always saying “love this post, comma, thank
you for sharing”.
Just like with everything, AI can be used to help save time, support your workflows
and improve what you do, or promote mediocrity and robotize.
Ultimately, the responsibility is ours to use it in a smart and ethical way.
**POINT NO.
4: REPLIES, PITCHES, BRAND DEALS & EMAILS**
As someone with quite a chaotic mind that’s very easily distracted, I find replying to
emails quite tedious, especially since I get a lot of them.
It takes time to craft friendly, professional and personalized emails or replies and more
often than not, I struggle with this part.
Well, luckily ChatGPT comes to the rescue and I’ve found it’s actually brilliant
at this.
When I get an email with an offer that I’m not interested in, I want to reply politely
and reject the offer in a professional manner.
Instead of investing myself emotionally which I still tend to do for some reason, I can
simply copy the contents of the email, omitting any personal or identifiable data points like
names, company names, places etc. and paste it to ChatGPT, prompting it to create a reply.
Just like before, I can provide more context on my part and specify what should be included
in the email.
Another cool use for ChatGPT here is drafting pitch emails when reaching out for collaboration
or trying to secure a brand deal.
Given that these types of messages are usually quite hard for people to write, ChatGPT is
definitely a savior here.
I feel like it is a great idea to use ChatGPT for things that we don’t enjoy doing, like
replying to emails, because there are usually points of friction in our routines and systems
that can be smoothed out with AI.
As long as you keep learning and testing its capabilities, do your due diligence and put
your own spin on everything it generates, ChatGPT can be a tool that frees up a ton
of time for you.
I know there’s a lot of hesitation and concerns around AI and it’s not without its problems
definitely, but I strongly believe that it’s here to stay and those who are open to discovering
and experimenting with how to use AI in their business will be the ones who thrive in the
years to come.
But I’m curious to hear what you think of AI: are you excited about the future innovations
and how they’re going to transform our workflows or are you a skeptic and would rather stay
away from the potential risks?
Let me know down below, I’d love to know since it’s such a huge topic right now.
Now, to use ChatGPT effectively for content creation, you need to have a clear goal and
a plan of action and I’m confident this video right here will help you build a strong
strategy that works.
Go ahead and watch it now, and of course, don’t forget to subscribe and hit that like
button if you’ve enjoyed this video and want to see more content from me!
Thank you so much for watching, have a fabulous day and I’ll see you… next time.