In this video
I'll walk you through how to set up Super Chat and Super Stickers
and give you some best practices for using them.
With these tips, you might be able to increase your earnings potential.
Super Chat and Super Stickers let you tap into a new revenue stream
and better connect with your fans during live streams and Premieres.
These features let your viewers stand out within live chat
by letting them purchase highlighted chats and animated images.
How do Super Chat and Super Stickers work?
Viewers watching a live stream or Premiere with live chat enabled
can purchase a colorful Super Chat or an animated Super Sticker that stand out
and get pinned to the top of chat for a set period of time.
The bigger the purchase amount, the more the message stands out
and the longer it stays at the top of the chat feed.
Who can use Super Chat and Super Stickers?
Here's a quick rundown of some of the eligibility requirements.
Your channel must be monetizing and you have to be in an eligible location.
These features won't be available if live chat is turned off
or if your video is unlisted, private, Made for Kids, or age restricted
and may not be available on Premieres and videos with music owned by a third party.
Check out our Help Center article linked in the description down below
for the full list of eligibility requirements
including all available locations.
Now, let's walk through how to set up Super Chat and Super Stickers.
The best part? Enabling is just one click!
To turn on Super Chat and Super Stickers, go to YouTube Studio.
In the left menu, click Monetization.
In the menu at the top, click Supers, then Get Started
and follow the on-screen instructions.
Once you're set up to use these features
they will automatically be available in live chat
for all your eligible streams and Premieres.
Here's how you can manage them while you're live.
While live, you can moderate Super Chat and Super Stickers
much in the same way you and your moderators moderate regular live chat messages.
To prevent potentially inappropriate messages
use your channel's Blocked words list.
Timed out, banned, and blocked users can't purchase Super Chats or Super Stickers.
You and your moderators can remove paid chat messages
and you still do get to keep all of the earnings.
Here's a rundown of how you can see purchases being made
depending on how you're streaming.
If you're using a mobile device
within the live streaming window tap on the Chat viewing options icon
and then tap on Super Chat to view just your paid messages.
If you're doing a webcam stream
you'll need to follow along Super Chat and Super Stickers in the main chat feed.
Or, if you're using an encoder
you need to open the Viewer activity widget in your Live Control Room
to see a feed of all of your Super Chats and Super Stickers.
To see purchases after the stream is over
go to YouTube Studio.
In the left menu, click Monetization.
In the menu at the top, click Supers
and your latest purchases will be in the box called
Your Super Chat and Super Stickers activity.
For all available purchase information, tap on See All.
Let's talk about some best practices to think about
when encouraging your fans to use Super Chat and Super Stickers.
First, provide and highlight the value to your fans.
It's important that you communicate with your fans
about why they should tune in, what you're raising money for
and how to use Super Chat and Super Stickers.
You can do so by promoting on social media before you go live
and also taking the first couple of minutes of your stream to inform your fan base.
Let your viewers know what Super Chats are going to fund.
This could be new equipment, video ideas, music videos if you're an artist
or just general support for you and your team.
Viewers want to know how they're supporting you
so it's even better for you to state your goals up front.
Give thanks and show gratitude.
Show your appreciation for Super Chatters through verbal call-outs.
Look in the camera
and shout out your Super Chat senders to make them feel special!
There is nothing more engaging for a fan than
hearing their own name called out by their favorite artist or creator.
Some creators and artists do Super Chat breaks
thanking all of their Super Chat and Super Sticker senders at once
in order to control the overall pace of the live stream.
When fans feel like they're really getting something in return
they will be much more likely to show support.
Have fun, be spontaneous, and keep experimenting
Foster a conversation and answer questions.
Use Super Chat to answer questions.
This will help viewers feel heard and like they're part of your content.
If you're using Super Chat with Premieres when you aren't actually live
respond to Super Chat comments and questions directly in the live chat
by @ tagging the sender.
Experiment with different content types.
Super Chat is an option that can thrive on any and every type of content.
You could try an "Ask me anything" stream and use Super Chat to take requests.
You could do a live vlog and give behind-the-scenes access.
Use it as a celebration or support of a landmark moment
and so much more.
And lastly, always promote your live steams.
Use your Community tab, Stories, or social media
to promote your stream before and to thank your viewers after you stream.
You can post reminders or celebrate those who Super Chatted you.
For more best practices on Super Chat and Super Stickers on YouTube
check out our Help Center article in the description linked down below
and thanks for watching!