- Does your brand have a TikTok presence?
It's clear that having a presence on TikTok
can have a massive impact on your business.
But did you know that over 50% of the world's top brands,
such as Ikea, Nestle, and Audi have no TikTok presence?
We studied over 300 brands and over 650 videos on TikTok
to find out what worked and what didn't
for popular brands like Amazon, Apple,
Samsung, and Chevrolet.
And in this video, we're gonna break down
all of our findings to help you learn from these top brands
and implement the same strategies on your TikTok.
So grab a pen and paper and let's go ahead and jump in.
(air whooshing)
Our first finding actually blew our minds.
And that was that out of the 317 brands we studied,
around 50% had no TikTok presence
or had zero videos posted on their TikTok account.
Even billion dollar brands like Google, YouTube, Facebook,
Ikea, Nestle, and Toyota.
So the key takeaway from this is that
there's a significant opportunity here
to establish your TikTok presence early.
Contrary to popular belief,
TikTok as a platform is still in its very early stages.
So you should be taking advantage of this
and getting onto TikTok ASAP.
This might even give you a leg up
on some of these giant brands
who have so far ignored TikTok.
So if you haven't already,
you're gonna wanna get on TikTok
and start posting regularly.
That brings us to our second and most important finding.
We found that on average, the best performing TikTok brands
released new videos three times a week.
These are brands that are getting an average
of 10,000 views or more on all of their posts.
However, this doesn't mean that you should go
for quantity over quality.
There were still plenty of brands who are doing really well
who posted less than this.
But what we did find was that all of them
were consistent with their schedule.
So the main takeaway from this point is consistency.
Having a high quality content is important.
So what you wanna do is figure out realistically,
how long it takes you to produce a high quality video,
and then plan your schedule accordingly.
So for example, if it takes you a week
to plan, record, and edit a high quality video,
you're gonna wanna schedule your posts a week apart
and make sure you consistently stick to that schedule.
Our third finding arose from a common question
that people have, and that is,
does your industry or niche affect
your performance on TikTok?
And it turns out the answer is no,
it doesn't have that much of an impact.
Take a look at the top brands
that saw the most engagement on TikTok.
As you can see, there's a wide range
of industries represented from non-profits to cosmetics.
In fact, tech and IT were at the top,
which you might not expect
because there's not a lot of visual content
for those industries.
Pretty crazy, right?
It just goes to show that you can be in any industry
and you can still perform well on TikTok.
You can get creative with your content no matter what.
And creativity is really the most important element.
And speaking of creativity,
we can't not talk about music and how it affected
the performance of the top TikToks.
Of the nearly 650 videos that we studied,
around 80% of them had music.
And upbeat music was the most popular choice by far,
which isn't surprising when you think
about the popularity of dance videos on TikTok.
But after upbeat music,
the most popular videos were actually videos
with no music at all.
So there are other trendy sounds besides music
and original audio can also work really well.
But your best bet if you're trying to reach
a large audience is to go with music.
So the key takeaway from this point
is that leveraging trendy music can be super helpful,
but you want to make sure you're picking
the right music for your videos.
In fact, we have another video on our channel
that you should definitely check out
that goes over the top trending videos
and sounds of 2021 and how you can apply them to your brand.
So go ahead and check that out.
Now let's cover the types of content
that the top videos were centered around.
A whopping 90% of these videos
had some kind of product or brand placement,
and 25% of the videos had some kind
of celebrity or influencer.
So this just goes to show how ripe the platform is
for branded content and how big of an opportunity this is
for you and your brand.
The other takeaway is this, only 3.7% of these videos
included a call to action at the end.
And in our opinion, that's a significant missed opportunity.
Asking your audience to follow you
or click the link in your bio can work wonders,
and give you an advantage over the other brands
who aren't doing this.
Next we had some interesting finds
on the mood and design of content.
Almost 30% of the videos had some kind of humor in them
and almost 50% had on-screen text.
So a big takeaway from this is that
you can use onscreen text to emphasize what you're saying
or help your audience understand your point.
In fact, we even have an entire tutorial
to show you how you can easily add text
to your TikToks and InVideo.
So you can go ahead and check that out.
Not just that, but if you found value in these findings
and want to dig deeper into the data we discovered,
you can click the link in our bio for further reading.
And if we've successfully convinced you
to create a TikTok for your brand this year,
we would definitely recommend that you check out
our next video on the top viral TikTok trends of 2021
to see how you can create them for your brand.
Don't forget to give this video a thumbs up.
I'm Teresa with InVideo,
and I will see you in the next one.
(logo whooshing)