English Winners. In this business English video, we're going to cover
vocabulary for trade shows, conventions, conferences, and expos. Seminars,
conferences, trade shows, Expos... these are all situations where people from an
industry will gather together to show off what they have, and try to get people
to buy. And it's also a place where people who sell to those industries will
gather in order to sell to those different companies. Now I will go into
the vocabulary of some of these things so you will know a little bit more
what's going on when you attend the trade show, or when you wish to sell at
one yourself. Let's get started: the first one is EVENT. Now, event... an Event is a
time, date, and place where something happens. An event is organized by
somebody - usually a group of people, or an organization - so an organization will
create an event in the hopes that people will come to it. Now the more interesting
the event is, the more likely people are to come. Also we have TICKETS... that should
be pretty easy. The word 'ticket' is in a lot of languages and ticket is just the
piece of paper that you pay for in order to gain entry to the event. Our next word
is BADGE. Now badge is a little different from ticket, because a badge usually
hangs from a lanyard attached around your neck, like a necklace. And it'll be a
square thing... it might say your name, where you're from, and the information of
what type of events you have access to. Now not all badges are the same. With
some big festivals there will be different badges that grant you access
to different places. For example, a few times I've volunteered at
South by Southwest, and other conferences. And at South by Southwest, they have a
badge for music, a badge for film - which is, you know, video, television, that sort of
thing - and then they have a badge called interactive, which is a combination of
technology, social media, business, entrepreneurship, advertising, gaming. Now
as South by Southwest continues to get bigger and bigger they might have more
different badges than that; it's been a while since I've gone. But that is an
example of badges. So, if you have the film badge,
you can go to the film events, but you cannot go to the music events, right? And
then, of course, if you buy the really expensive badge that gives you access to
everything, then you can attend everything. But this gives you the
opportunity to save money if there are some things you just aren't
interested in. So now that you know what a badge is, let's go on to the next word:
Our next word is deposit: now with the deposit, that is money that you pay
upfront if you wish to rent a location to promote your business. This will often
be on a trade floor, and you will be near other people who have also paid deposits,
so that they can rent a space. Now I will tell you what that space is called in
the next word: that next word is Booth. A booth is the location where your
business is set up. Now you can rent multiple spaces if you have a lot of
money, or are a big company. For instance there's one expo in America called E3;
it's called the Electronics Entertainment Expo. Now, if you're a
independent comic book company curious about video games, you might have
just one booth. However, if you are Nintendo, or if you are PlayStation, you
might have a huge area made up of many booths. Now each booth that I've seen in
conferences I've gone to range between 2 by 3 meters or as long as 5 by 10
meters. They can be big or small. And the organizers of the event will charge a
deposit to use that space, and that is a booth. Our next word is EXHIBIT: now a
booth is the place where people promote their business, but the exhibit is the
thing used to promote. So it could be something people try, like a virtual
reality headset. It could be a product that people buy, like a book, right? And
these things are exhibits. These are things that people try out, they look at,
they touch... and that promotes the business. It gets people interested in
what the booth renters - the company - is trying to promote. And then we have
SAMPLES: now samples are kind of like exhibits, but you can take them with you.
They are usually the product, but in smaller form. This, as a good example,
could be food. If you're at a food Expo, they might give you a free sample that
you can take and even eat. You might end up having - if it's a cosmetics or makeup
kind of place - they might give you a sample of makeup, I don't know too much
about that, but also - if they don't have products associated with the company
that you can take with you - they'll give you MERCHANDISE, which is like maybe a
bag, or a pen, or even business cards, or magnets; things that are kind of useful
but have the company name on it. So that way, as you are walking around the expo,
you're giving the other company free advertising. But since you're getting
something out of it... a pen can write... a magnet can stick to a refrigerator... and
you can carry things in your bag... you're getting some usefulness out of it too. Next,
we have GUEST SPEAKER. Now, any decent conference is going to have some guest
speakers, and guest speakers are experts... usually consultants to an
industry. People who are well known. Maybe they have a book about it. Maybe they
have a very high position in a company that everybody is interested in, and they
are attending the event to hear this guest speaker talk about what they are
interested in, and so that is a big draw for people. They come to conferences to
gain wisdom or information. Our next word will be PANELS. A panel is a group
of guest speakers, and usually there's a table set up on a stage. You'll see three
to five, usually, expert guest speakers that will sit at a panel, and they will
have a discussion. And so that discussion will be based on a topic like... the impact
of technology on the film industry, or how to get your business promoted using
Instagram, and you'll have experts on that thing talking to each other, sharing
information that they know. Meanwhile, you're just sitting in the audience.
You've got your notepad and a pen, and you're busy taking notes and learning.
Now, the great thing about panels is that - at the end - they usually have what's
called a Q&A. Q&A is an abbreviated term: it means questions and answers. So, at the
end you can raise your hand, and you can ask a question to the panel, and all
those experts can take their shot at answering the question, and so can
anybody in the audience. That is a Q&A. And I often like panels because you can
meet the experts face-to-face much more easily; you can have a one-on-one chat.
It's just very helpful. And lastly, we have our HEADLINE SPEAKER: This is also
called a KEYNOTE speaker. While the guest speakers are experts, and many people
come to the conference to hear from an expert guest speaker, the keynote is a
super guest speaker. Like, if you're going to
a tech conference... if you're seeing Jeff Bezos as the keynote. He's the CEO of
Amazon... he's like... really up there, right? So it will often be someone who's really
well-known... someone who has achieved a great amount of success, and someone who
is... people know about them, basically. And the headline speaker will often be used
in the marketing material to promote the event. So let's say, you have a music
industry event, right? And if Eminem is gonna be headline speaking at the music
industry event, many people will come to the music industry conference to hear
Eminem, right? That's an example. Now sometimes they'll get... like... a celebrity,
like Jim Carrey, or former Vice President Jimmy Carter, someone not connected to
any specific industry, but they're just really famous; maybe really good at
speaking, and they'll hire that person to come and speak, and that can draw a lot
of interest. And so that is another example of a keynote speaker. So those
are some words that will get you prepared for your next Convention, Expo,
conference, festival, Trade show. And if this helped you, please SUBSCRIBE to this
channel. Check out some other business English videos I have, and as well as my
idioms playlist... it's getting bigger and bigger every week, and you're gonna
really like the things you learn on there. So catch you later, English Winners,
and I will see you again next week with another video.