so today I have four logo design tips for success in 2020 and you really need
to think about them and work them into your logo design workflow for 2020 so
welcome back to Satori graphics everyone and today's video is going to include
four quickfire tips for logo design success in 2020 so as a logo designer
you need to remember this statement the logo is an extension of the company and
doesn't make the company the company generates the logo now some designers
get is confused they kind of morph it to the total opposites
they think their logo design is going to make the company when in facts is just
part of the company itself it's an expression over that company so look at
the Apple logo and this will be nothing more than a half-eaten Apple icon unless
you attribute it to the wonders of technological advancements advertising
campaigns and sleek design think of it like a singer-songwriter the song that
you hear on the radio or online is their work but the song didn't make the singer
the singer made it they've drew inspiration from somewhere within and
this song expresses their emotions their feelings and maybe who they are as a
person and what their life is all about so don't get the relationship confused
between the logo and the company or the brand they working for
so as a Lego designer in 2020 ask yourself this question does the lego
design communicate the brand's message now if you don't have a solid answer
that is yes you need to rework your Lego design a little bit more let's take a
look at this question itself what is the brand message in the brief that you're
given by the clients you'll be able to find the brand message by reading what
the client wants to convey to their consumer with the Lego design itself you
can also look at the tagline also known as the strap line as this often is going
to link right back to the brand's message now your Lego design needs to
respect this message and reflect it visually throughout the design now I
recently worked on a jiu-jitsu logo and the message the client wanted to convey
was one of strengths tough and a good work ethic for the members of the
jiu-jitsu organization and so I decided to create a strong shape in the form of
a triangle and then use a strong almost metallic character of a g' which was the
first letter of the brand's name this links back into the psychology of shape
angled straight lines and things like that
do connotates strength and so forth so yeah these details link right back to
the brand's message of strength toughness and a hard work ethic if I use
the G that was say customed alig Rafi hand lettering this would not
communicate the brand's message because it appeared too soft too friendly and
too personal so do ask yourself the question of does this design communicate
the brand's message
so simplicity is something I've said a lot about on this channel but it does
need to be driven home again and again and again making a Lego design
simplistic is really crucial and I would actually suggest that in 2020 it's never
been so important and so paramount so when we talk about Lyga design and
simplicity it's not just the avoidance of using too much detail but it's also
the fact of resisting from adding drop shadows gradients and basta FEX
and so forth the liquor needs to be simple firstly so that you can scale the
logo down to small sizes and it doesn't become a simple blur and then
recognizable on the year design secondly a simple logo is easy to remember and so
the logo mark itself is going to remain in the minds of the consumer a lot
easier and longer than intricate complex design also Legos are being shown and
used on small devices a lot more these days so having the logo optimized for
smartphones is really crucial and that means to make it simple so here's
another points that I often drive home on this channel and that is research now
I get so many people asking me how do I come up with ideas for Lego designs and
how am i creative the easy answer is to do your research but what you research
exactly well firstly take a look at what the competition is doing and by that I
mean the competition of the brands that you're working for don't copy a design
but look at the industry standards what colors are being used what font
selections are made and just get a good feel for the kind of things that are
taking place in the industry you also need to research the target markets and
what kind of person is a logo going to be aimed at you need to tailor the
design the logo type of the color the funds everything about the design itself
to target a certain audience and this can only be done after research so
they're obviously more things to keep in mind when designing a logo but today
I've shown you four key elements that you need to consider for making a
successful and irrelevant logo in 2020 so what you want to see on this channel
and did you find today's video useful do leave a comment down below because I'm
always keen and eager to hear your feedback about my
ten and do subscribe if you want to keep advancing your skills and your awareness
as a graphic designer and internet sound guys design your future today peace